At a Glance
- Tasks: Drive industry-specific messaging and content strategies across key sectors like Manufacturing and Energy.
- Company: Join Fortinet, a leading cybersecurity pioneer with a focus on innovation.
- Benefits: Flexible hybrid working, competitive rewards, and a supportive work environment.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in cybersecurity while shaping industry narratives and driving brand awareness.
- Qualifications: 5+ years in marketing, strong communication skills, and experience in content strategy.
The predicted salary is between 40500 - 49500 £ per year.
Location: flexible - could be based from a Fortinet office within EMEA region
Hybrid working: 4 days per week in office / 1 day remote
Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Account Manager to contribute to the success of our rapidly growing business.
Role Overview
We're looking for a Vertical Marketing Manager to drive and elevate our industry-specific messaging, content, and creative strategy across key sectors, including Manufacturing, Energy, and Utilities. As a critical member of the EMEA ABM & Vertical Marketing team, reporting directly to the EMEA ABM Senior Director, you will be responsible for developing and executing content and messaging strategies that drive brand awareness, thought leadership, demand generation, and sales engagement across strategic accounts and the wider EMEA region. Working closely with Sales, Field Marketing, Communications, PR, and external partners, you will leverage customer insights, market intelligence, and industry trends to create compelling content that influences buying decisions and strengthens Fortinet's positioning throughout the customer journey. If you're customer-obsessed, innovative, and passionate about turning complex industry challenges into impactful stories, we'd love to hear from you.
Key Responsibilities
- Own and execute EMEA vertical-specific messaging frameworks and content strategies aligned with business objectives and solution positioning, supporting primarily (but not exclusively) ABM one-to-one and one-to-few campaigns, industry events, communications, and PR activities.
- Develop and manage a comprehensive vertical content roadmap, collaborating closely with internal stakeholders and external agencies.
- Create, adapt, and optimize content across multiple channels, including email, social media, blogs, executive briefs, eBooks, solution briefs, customer stories, and industry insight reports.
- Conduct ongoing industry and market research to stay ahead of sector trends, customer priorities, regulatory developments, and emerging business challenges across target verticals.
- Translate complex industry topics, cybersecurity trends, solution capabilities, and customer success stories into compelling, accessible, and business-relevant content.
- Understand sales priorities, go-to-market strategies, solution offerings, and existing value propositions, and connect them effectively to industry challenges and customer business outcomes.
- Enable and support field teams (Sales, Marketing, Business Development, and Channel teams) through clear, consistent, and differentiated messaging.
- Measure content effectiveness and provide recommendations to continuously optimize performance, engagement, and business impact.
Core Skills & Experience
- 5+ years of experience in a similar marketing role, ideally within the IT, Networking, Technology, or Cybersecurity industry.
- Bachelor's degree (or equivalent) in Marketing, Communications, Business, Journalism, or a related discipline.
- Exceptional written and verbal communication skills in English (native or near-native proficiency required). Additional European languages are a plus.
- Proven experience developing and executing content strategies, creating thought-leadership content, and measuring content performance.
- Strong project management, planning, and organizational skills, with the ability to manage multiple priorities and deliver high-quality work within tight deadlines.
- Ability to balance creative thinking with an analytical mindset, combining storytelling skills with data-driven decision-making.
- Experience working with cross-functional teams and managing relationships with external agencies, writers, and creative partners.
- Positive, proactive, and highly collaborative attitude, with the ability to thrive in a fast-paced, dynamic environment.
- Experience using AI-powered tools for content creation, research, and optimization is highly desirable.
Why Join Us?
At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well-being. Join us in bringing solutions that make a meaningful and lasting impact to our 830,000+ customers around the globe.
Industry Marketing Manager / Content Strategist in London employer: Zoomcar
Zoomcar is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to drive impactful partnerships in the rapidly evolving security technology landscape. With a strong focus on professional growth, we offer extensive training and development opportunities, ensuring our team members thrive in their careers while contributing to significant company growth across the EMEA region. Join us to be part of a forward-thinking organisation that values innovation and teamwork, all within a vibrant and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Industry Marketing Manager / Content Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zoomcar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zoomcar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zoomcar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zoomcar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Industry Marketing Manager / Content Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zoomcar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zoomcar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zoomcar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zoomcar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zoomcar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zoomcar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
