At a Glance
- Tasks: Drive SEO and organic growth strategies to boost customer acquisition and engagement.
- Company: Join Bonsai, a dynamic SaaS platform now part of Zoom, focused on empowering small businesses.
- Benefits: Enjoy a supportive workplace culture with perks for your physical, mental, and financial well-being.
- Other info: Flexible hybrid work model with opportunities for career advancement.
- Why this job: Make a real impact in a fast-paced environment while working with cutting-edge AI technologies.
- Qualifications: 3-4 years in growth marketing with strong SEO skills and analytical mindset.
The predicted salary is between 60000 - 60000 £ per year.
Bonsai (now part of Zoom) is hiring a Growth Marketer focused on SEO and organic acquisition to drive sustainable customer growth through search, content, and AI‑powered discovery channels. This role sits at the intersection of technical SEO, content strategy, and data‑driven experimentation. You’ll own the end‑to‑end organic growth engine—from keyword strategy and on‑page optimisation to Answer Engine Optimization (AEO) across LLM‑powered surfaces while building scalable, AI‑assisted workflows that accelerate execution. You’ll join a small, fast‑moving marketing team with significant ownership, working to increase high‑intent traffic, improve conversion rates, and continuously expand organic acquisition efficiency.
About the Team: Bonsai is a SaaS platform (now part of Zoom) that helps agencies and professional services run their entire business in one place. From proposals and contracts to invoicing, payments, projects, and time tracking, we reduce operational friction so small businesses can focus on meaningful work instead of admin. You’ll get startup energy with Zoom backing — high ownership, fast iteration, and the chance to influence a product used by thousands of businesses worldwide.
Responsibilities:
- Owning the SEO, AEO, and organic growth strategy end‑to‑end.
- Driving measurable improvements across technical SEO, AI search visibility, on‑page optimisation, content strategy, keyword targeting, and organic acquisition performance.
- Developing and executing strategies for Answer Engine Optimization (AEO), improving brand visibility and discoverability across LLM‑powered surfaces.
- Executing SEO initiatives across website architecture, landing pages, content creation and optimisation, internal linking, and search visibility improvements to increase high‑intent traffic and conversions.
- Monitoring and optimising website performance using SEO tools and analytics platforms, continuously improving rankings, CTR, traffic quality, and conversion rates.
- Conducting in‑depth keyword research, competitive SEO analysis, and SERP/LLM landscape audits to surface high‑impact opportunities and inform content and acquisition priorities.
- Building and leveraging AI‑powered workflows to accelerate execution—from content briefs and page optimisation to performance reporting and audits, reducing manual overhead and increasing output velocity.
- Analysing growth and SEO performance deeply to surface insights, identify scalable acquisition opportunities, and improve CAC efficiency through organic channels.
- Partnering cross‑functionally with product, content, and paid acquisition to align organic strategy with broader growth priorities and supporting initiatives across lifecycle and conversion optimisation where relevant.
What we’re looking for:
- 3–4 years of experience in growth marketing with a focus on SEO.
- Hands‑on experience with SEO strategy and execution, including technical SEO, on‑page optimisation, keyword research, content optimisation, and organic growth initiatives.
- Familiarity with SEO, AEO, and analytics tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, Mixpanel, and Amplitude.
- Strong analytical mindset to analyse SEO, traffic, conversion, and funnel performance data.
- Curiosity, initiative, and a willingness to learn new tools, experiment rapidly, and take ownership.
- Experience in SaaS or tech industry (internships or full‑time roles).
- Familiarity with content marketing and AI‑assisted content workflows.
Ways of Working: Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In‑Person, is indicated in the job description/posting.
Benefits: As part of our award‑winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work‑life balance; and contribute to their community in meaningful ways.
About Us: Zoom helps people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem‑solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth‑focused environment.
Our Commitment: At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential.
SEO Growth Marketer (Bonsai) employer: Zoom
Bonsai, now part of Zoom, offers an exceptional work environment for Growth Marketers focused on SEO, combining the agility of a startup with the robust support of a leading tech company. Employees benefit from a culture that prioritises innovation and collaboration, alongside comprehensive perks aimed at enhancing overall well-being and work-life balance. With ample opportunities for professional growth and the chance to influence a product used by thousands globally, Bonsai is an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Growth Marketer (Bonsai)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zoom and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zoom are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zoom on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zoom. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Growth Marketer (Bonsai)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zoom. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zoom:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zoom’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zoom
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zoom will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zoom, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
