At a Glance
- Tasks: Drive SEO and organic growth strategies to boost customer acquisition.
- Company: Join Bonsai, a dynamic SaaS platform now part of Zoom.
- Benefits: Enjoy a flexible work environment with great perks and career growth.
- Other info: Collaborative team culture with opportunities for rapid learning.
- Why this job: Make a real impact on a product used by thousands globally.
- Qualifications: 3-4 years in growth marketing with strong SEO skills required.
The predicted salary is between 40000 - 50000 € per year.
Bonsai (now part of Zoom) is hiring a Growth Marketer focused on SEO and organic acquisition to drive sustainable customer growth through search, content, and AI‑powered discovery channels. This role sits at the intersection of technical SEO, content strategy, and data‑driven experimentation. You’ll own the end‑to‑end organic growth engine—from keyword strategy and on‑page optimisation to Answer Engine Optimization (AEO) across LLM‑powered surfaces while building scalable, AI‑assisted workflows that accelerate execution. You’ll join a small, fast‑moving marketing team with significant ownership, working to increase high‑intent traffic, improve conversion rates, and continuously expand organic acquisition efficiency.
About the Team
Bonsai is a SaaS platform (now part of Zoom) that helps agencies and professional services run their entire business in one place. From proposals and contracts to invoicing, payments, projects, and time tracking, we reduce operational friction so small businesses can focus on meaningful work instead of admin. You’ll get startup energy with Zoom backing — high ownership, fast iteration, and the chance to influence a product used by thousands of businesses worldwide.
Responsibilities
- Owning the SEO, AEO, and organic growth strategy end‑to‑end.
- Driving measurable improvements across technical SEO, AI search visibility, on‑page optimisation, content strategy, keyword targeting, and organic acquisition performance.
- Developing and executing strategies for Answer Engine Optimization (AEO), improving brand visibility and discoverability across LLM‑powered surfaces.
- Executing SEO initiatives across website architecture, landing pages, content creation and optimisation, internal linking, and search visibility improvements to increase high‑intent traffic and conversions.
- Monitoring and optimising website performance using SEO tools and analytics platforms, continuously improving rankings, CTR, traffic quality, and conversion rates.
- Conducting in‑depth keyword research, competitive SEO analysis, and SERP/LLM landscape audits to surface high‑impact opportunities and inform content and acquisition priorities.
- Building and leveraging AI‑powered workflows to accelerate execution—from content briefs and page optimisation to performance reporting and audits, reducing manual overhead and increasing output velocity.
- Analysing growth and SEO performance deeply to surface insights, identify scalable acquisition opportunities, and improve CAC efficiency through organic channels.
- Partnering cross‑functionally with product, content, and paid acquisition to align organic strategy with broader growth priorities and supporting initiatives across lifecycle and conversion optimisation where relevant.
What we’re looking for
- 3–4 years of experience in growth marketing with a focus on SEO.
- Hands‑on experience with SEO strategy and execution, including technical SEO, on‑page optimisation, keyword research, content optimisation, and organic growth initiatives.
- Familiarity with SEO, AEO, and analytics tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, Mixpanel, and Amplitude.
- Strong analytical mindset to analyse SEO, traffic, conversion, and funnel performance data.
- Curiosity, initiative, and a willingness to learn new tools, experiment rapidly, and take ownership.
- Experience in SaaS or tech industry (internships or full‑time roles).
- Familiarity with content marketing and AI‑assisted content workflows.
Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In‑Person, is indicated in the job description/posting.
Benefits
As part of our award‑winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work‑life balance; and contribute to their community in meaningful ways.
About Us
Zoom helps people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem‑solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth‑focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.
SEO Growth Marketer, Bonsai employer: Zoom
Bonsai, now part of Zoom, offers an exceptional work environment for Growth Marketers focused on SEO, combining the agility of a startup with the robust support of a leading tech company. Employees benefit from a culture that prioritises innovation and collaboration, alongside comprehensive wellness programmes that promote work-life balance and personal growth. With opportunities to influence a product used by thousands globally, this role provides a unique chance to drive meaningful impact in a fast-paced, supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Growth Marketer, Bonsai
✨Tip Number 1
Get your networking game on! Connect with folks in the SEO and marketing space, especially those at Bonsai or Zoom. LinkedIn is a goldmine for this—don’t be shy to reach out and ask for a chat about their experiences.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and results. This is your chance to demonstrate your hands-on experience and analytical mindset—make it pop!
✨Tip Number 3
Prepare for the interview like it’s a big game day. Research Bonsai’s current SEO strategies and think of ways you could enhance them. Bring fresh ideas to the table; they’ll love your initiative and curiosity!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Bonsai.
We think you need these skills to ace SEO Growth Marketer, Bonsai
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in SEO and growth marketing. We want to see how your skills align with the role, so don’t be shy about showcasing relevant projects or achievements!
Show Off Your Analytical Skills:Since this role involves a lot of data-driven decision-making, include examples of how you've used analytics tools like Google Search Console or Ahrefs in your previous roles. We love seeing candidates who can back up their strategies with solid data!
Be Creative with Content Strategy:We’re looking for someone who can think outside the box when it comes to content. Share any innovative ideas or campaigns you’ve executed that drove organic growth. This is your chance to impress us with your creativity!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Zoom
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge. Be ready to discuss specific strategies you've implemented in the past, like keyword targeting and on-page optimisation. Show them you can talk the talk and walk the walk!
✨Show Off Your Analytical Skills
Prepare to dive into data! Familiarise yourself with tools like Google Search Console and Ahrefs. Be ready to share examples of how you've used analytics to drive organic growth and improve conversion rates. They want to see your analytical mindset in action!
✨Demonstrate Your Curiosity
Bonsai is looking for someone who’s eager to learn and experiment. Think of examples where you took the initiative to explore new tools or strategies. This will show them that you're not just a follower but a proactive marketer ready to innovate.
✨Align with Their Vision
Understand Bonsai's mission and how they fit into the broader Zoom ecosystem. Be prepared to discuss how your skills can contribute to their goals, especially in terms of driving sustainable customer growth through SEO and content strategy.
