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- Tasks: Lead the creation and execution of innovative marketing strategies and events.
- Company: Join Zoom, a leader in collaboration technology, helping people connect and achieve more together.
- Benefits: Enjoy a hybrid work environment, wellness perks, and a supportive workplace culture.
- Why this job: Be part of a fast-paced team that values creativity and offers growth opportunities.
- Qualifications: Experience in omni-channel marketing, digital events, and analytics tools is essential.
- Other info: We support diverse candidates and provide accommodations during the hiring process.
The predicted salary is between 28800 - 48000 £ per year.
As an Integrated Marketing Manager you will be responsible for developing and implementing comprehensive marketing strategies. Those strategies enhance Zoom brand's visibility, and drive pipeline generation and engagement across multiple channels. You will lead the planning and execution of webinars, content creation, localized campaigns, and key digital strategic programs.
You will work cross-functionally to create a portfolio of events targeting executives, analysts, and internal sales organizations.
Responsibilities- Creating the annual and quarterly strategic event plans that align with revenue org’s priorities and goals
- Managing end-to-end event cycles, including timeline and program planning, budget management, vendor management, logistics handling, day-of-event management, and post-event analysis
- Having experience with B2B Account-Based Marketing and Enterprise Marketing strategies
- Working with teams for event alignments, including Zoom executives, field marketing, brand team, sales teams, partner teams, and technical teams
- Understanding analyst community and able to tailor events to attract industry analysts
- Building KPI dashboards for event reporting and track metrics and Return on Investment post-event
- Experience running omni-channel marketing campaigns
- Experience managing large digital events
- Experience with owning the end-to-end process of a webinar strategy
- Experience with developing new content to the EMEA audience and adapt global materials to meet regional needs
- Experience with SFDC, Pardot, Domo/Tableau and Google Analytics
- Experience in a fast-paced, deadline-driven, high growth environment
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our CommitmentAt Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.
Integrated Marketing Manager, EMEA employer: Zoom
Contact Detail:
Zoom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Marketing Manager, EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in omni-channel marketing and B2B Account-Based Marketing. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience with digital events and webinars. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed, particularly those that involved cross-functional collaboration. Highlighting your ability to work with various teams will demonstrate your fit for the role.
✨Tip Number 4
Research Zoom's products and services thoroughly. Understanding their offerings will enable you to tailor your discussions around how your marketing strategies can enhance their brand visibility and engagement.
We think you need these skills to ace Integrated Marketing Manager, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in integrated marketing, especially with omni-channel campaigns and event management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the EMEA market. Mention specific examples of past successes in managing large digital events or webinars to illustrate your capabilities.
Showcase Relevant Skills: In your application, emphasise your familiarity with tools like SFDC, Pardot, Domo/Tableau, and Google Analytics. Highlight any experience you have with B2B Account-Based Marketing strategies to align with the company's needs.
Prepare for Potential Questions: Anticipate questions related to your experience in managing end-to-end event cycles and how you've adapted global materials for regional audiences. Be ready to discuss your approach to building KPI dashboards and measuring ROI.
How to prepare for a job interview at Zoom
✨Understand the Role
Make sure you thoroughly understand the responsibilities of an Integrated Marketing Manager. Familiarise yourself with omni-channel marketing campaigns, event management, and B2B Account-Based Marketing strategies, as these will be key discussion points during your interview.
✨Showcase Your Experience
Prepare to discuss your previous experience managing large digital events and webinars. Be ready to share specific examples of how you've successfully executed marketing strategies that align with revenue goals, as this will demonstrate your capability for the role.
✨Know the Company
Research Zoom's products and services, especially those related to collaboration and communication. Understanding their brand and how they position themselves in the market will help you tailor your responses and show your genuine interest in the company.
✨Prepare Questions
Have a list of insightful questions ready to ask at the end of your interview. This could include inquiries about the team dynamics, the company's approach to hybrid work, or how success is measured in the role. It shows your enthusiasm and engagement.
