What You Can Expect
Bonsai, now part of Zoom, builds tools that help agencies and professional teams focus on meaningful work. We’re looking for a Growth Marketing Specialist to help drive customer acquisition across paid, organic, and search channels.
Responsibilities
- Planning and executing customer acquisition campaigns across paid and organic channels, using data-driven targeting and rapid experimentation to scale high-performing strategies.
- Supporting SEO and AI search optimization, including keyword research, technical optimization, backlink development, and content structured for both traditional search engines and LLM-powered discovery platforms.
- Running growth experiments, including A/B tests and other testing frameworks to undefined funnels and improve conversion.
- Building and using AI-assisted workflows to accelerate campaign ideation, content production, creative testing, and performance analysis.
- Analysing campaign performance to surface insights, identify scaling opportunities, and continuously improve acquisition efficiency.
- Managing social media presence and engaging with relevant target communities.
Qualifications
- Bring 3–5 years of experience in growth or digital marketing, building and scaling performance marketing channels with a focus on high-impact, high-return initiatives.
- Use analytics tools such as Mixpanel or Google Analytics to analyze metrics and dashboards with a data-driven mindset.
- Demonstrate curiosity and resourcefulness, with willingness to learn new tools, experiment, and take initiative.
- Bring exposure to SaaS or technology environments through internships or full-time roles (Preferred).
- Use coding skills to support experimentation or growth workflows (Preferred).
- Demonstrate Experience Optimizing Landing Pages And Funnel Conversion (Preferred).
Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person, is indicated in the job description/posting.
Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.
EEO & Accessibility
We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement for more information on how we use your data.
Growth Marketer (Generalist), Bonsai employer: Zoom
Zoom is an exceptional employer that fosters a collaborative work culture, encouraging cross-functional alignment and innovation. With a hybrid work model and comprehensive benefits, employees enjoy a supportive environment that prioritises their well-being and professional growth. The opportunity to lead impactful channel marketing initiatives in emerging markets makes this role not only rewarding but also pivotal in shaping the future of the company.
