Head of Growth, Workvivo - UKI

What you can expect

We are seeking a strategic and driven Head of Growth to architect and scale the pipeline engine that fuels Workvivo’s continued expansion. In this high-impact leadership role, you will be responsible for building and leading a cross-functional team across Digital Demand Generation, BDR/SDR, and Field Marketing, with a shared mission to generate qualified pipeline, accelerate revenue growth, and enable long-term scalability.

This role goes beyond traditional demand gen. You will own pipeline creation across multiple channels, directly manage both Marketing Demand and the Outbound BDR org, and act as a trusted partner to Sales and Executive Leadership. The ideal candidate is both a strategic operator and hands-on builder. Someone who thrives in high-growth SaaS environments, builds high-performing teams from scratch, and delivers measurable outcomes with speed and precision.

About the Team

We’re a fast-growing, outcome-driven marketing team within Workvivo, a Zoom company. Our mission is to transform how companies engage their employees, and our product is already loved by millions. Backed by the global scale of Zoom, we move fast, think boldly, and focus on building the pipeline needed to fuel our next stage of growth. As Head of Growth, you’ll be a key player on our Senior Leadership Team and one of the top leaders in our U.S. business.

Responsibilities

Growth Strategy & Leadership

• Building and executing the global pipeline generation strategy aligned with Sales priorities and revenue targets
• Leading a high-performing team across demand generation, outbound BDR, ABM, lifecycle marketing, and field
• Collaborating closely with brand, content, product marketing, and marketing ops teams to drive unified execution
• Partnering with sales leadership to align growth programs with coverage models, segmentation, and pipeline goals

Digital Demand Generation

• Owning all digital growth programs including paid media, SEO/SEM, retargeting, lifecycle, and conversion
• Building scalable campaign frameworks that target enterprise buyers and accelerate funnel velocity
• Ensuring campaigns are optimized for ROI, pipeline contribution, and revenue impact

BDR/SDR Leadership

• Building and managing a high-performing outbound BDR/SDR team
• Defining outbound strategy, KPIs, coaching frameworks, and campaign alignment
• Driving coordination between BDRs and marketing campaigns to maximize SQL conversion

Field Marketing & Events

• Executing regional programs, customer events, and executive roundtables to drive targeted demand
• Supporting strategic ABM efforts in collaboration with Sales for key accounts
• Ensuring field activities align with overall growth objectives and are measurable against pipeline targets

Sales Partnership

• Serving as a trusted partner to Sales, ensuring alignment on pipeline goals, lead quality, and conversion
• Translating growth metrics into clear business impact and providing weekly pipeline forecasts
• Being proactive at identifying pipeline gaps and creating campaigns to close them

Measurement & Optimization

• Owning the pipeline number (sourced and influenced) across all marketing-led and BDR-led channels
• Implementing clear reporting and attribution frameworks across MQL → SQL → Opportunity
• Using insights to continuously refine campaign strategy, channel mix, and resource allocation

What we’re looking for

• Have 7–10+ years of experience in high-growth B2B SaaS environments
• Have a proven track record owning pipeline strategy and delivering measurable ARR impact
• Have deep expertise across digital marketing, paid media, ABM, lifecycle, outbound, and funnel conversion
• Have hands-on experience building and scaling BDR/SDR teams and outbound growth programs
• Have experience working in a global, matrixed organization with cross-functional marketing and sales alignment
• Have strong data-driven mindset — you measure everything, speak in numbers, and act on insight
• Have excellent leadership skills — builds high-performing, high-trust teams that people want to follow
• Have exceptional communication and stakeholder management — keeps executives aligned, focused, and informed

Ways of Working

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits

As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Please note this description does not contain active links.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.