At a Glance
- Tasks: Help businesses optimise their software solutions and drive customer success.
- Company: Join Zones, a leading global IT solution provider with over 35 years of experience.
- Benefits: Enjoy hybrid working, private medical insurance, and professional development opportunities.
- Other info: Collaborative team environment with opportunities for career growth and exciting perks.
- Why this job: Make a real impact by guiding customers through their software journey.
- Qualifications: 5+ years in software licensing or IT account management; strong communication skills required.
The predicted salary is between 60000 - 82000 € per year.
Company Overview
Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, Zones has mastered the science of building digital infrastructures that change the way business does business.
Position Overview
The Licensing Advisor is a strategic software advisor dedicated to helping Mid-Market and strategic SMB customers achieve meaningful business outcomes through the effective adoption, optimization, and lifecycle management of modern software solutions. Focused on commercial and healthcare accounts within an assigned region, the Licensing Advisor partners closely with Account Managers and cross‑functional solution teams to land, adopt, expand, and renew key software platforms—driving customer success, reduced complexity, and accelerating growth across our software, services, and recurring cloud portfolio.
Customer Success & Outcome Alignment
- Engage customers early to define strategic business outcomes and build a tailored Software Success Plan aligning licensing, cloud adoption, roadmaps, and modernization initiatives.
- Drive customers through the LAER framework (Land, Adopt, Expand, Renew) to ensure continuous value realization and support account growth strategies.
- Conduct proactive touchpoints according to each customer's needs to evaluate health, usage, optimization opportunities, and potential risks across software and cloud subscriptions.
- Facilitate business reviews and workshops as needed to ensure customers stay on track with adoption plans, renewal milestones, and strategic objectives.
Software Solutions & Licensing Strategy
- Serve as a subject matter expert in software licensing, subscription models, cloud entitlements, and publisher programs across Microsoft, Adobe, AWS, Google, and other SAM focus vendors.
- Evaluate customer environments, product usage, and contract structures to provide clear options for optimization, cost control, and modernization.
- Provide solution‑oriented guidance that bridges licensing with the broader technology ecosystem (cloud, security, workplace, data platforms, managed services).
- Support customers through software lifecycle events including onboarding, rightsizing, renewals, migrations, and product transitions.
Renewal & Agreement Management
- Proactively manage assigned renewals, initiating engagement 90+ days before expiration to align options with customer goals.
- Partner with AMs to position value‑driven renewal paths, identify upsell/cross‑sell opportunities, and mitigate risks in advance.
- Maintain a deep understanding of publisher program updates, product terms, and compliance requirements to help customers stay informed and make confident decisions.
Sales Partnership & Opportunity Development
- Work collaboratively with regional Account Managers as the go‑to resource for software and cloud advisory, helping qualify, design, and close opportunities.
- Identify and advance opportunities for assessments, cloud migration services, modernization initiatives, managed services adoption, and strategic vendor programs.
- Cosell with AMs and Field Sellers to accelerate net‑new customer acquisitions and expansion within existing accounts.
- Support deal structuring through pricing analysis, licensing design, and optimization recommendations.
Operational Excellence & Customer Support
- Maintain accurate documentation of activities, opportunities, success plans, and customer interactions within internal systems.
- Ensure timely communication with licensees on onboarding, offboarding, product changes, and critical updates.
- Monitor customer install bases and subscription health to maintain satisfaction and reduce risk.
- Work cross‑functionally across operations, legal, finance, and vendor teams to resolve issues and build strong customer experiences.
Required
- 5+ years of experience in software licensing, cloud subscription management, IT account management, or a related advisory role.
- Demonstrated success providing customer‑facing support and consultative guidance.
- Solid foundational understanding of IT infrastructure, cloud services, and modern workplace concepts.
- Strong written and verbal communication skills and experience resolving complex customer issues.
- Strong understanding of software licensing, cloud subscription models, and key publisher ecosystems (Microsoft, Adobe, AWS, Google).
- Ability to connect licensing strategy with business outcomes, cloud adoption, and modernization initiatives.
- Exceptional communication and consultative skills with the ability to translate complex concepts into customer‑friendly insights.
- Strong problem‑solving, negotiation, and issue‑resolution capabilities.
- Demonstrated ability to work collaboratively in a team‑based sales model.
- Highly organized with the ability to manage multiple accounts, renewals, and strategic initiatives simultaneously.
Preferred
- Experience with Microsoft Product Terms, Enterprise & CSP licensing constructs, and cloud optimization practices.
- Working knowledge of Adobe, AWS, and Google software programs.
- Microsoft solutions or comparable certifications.
- Background supporting renewals or subscription lifecycle management.
- Additional software, cloud, or SAM‑related certifications.
Qualified candidates can expect a salary range of £60,000 - £82,000. Zones offers a comprehensive benefits package designed to support the well‑being and success of our team members, including private medical insurance and access to wellness programs. We also invest in your professional growth and development with opportunities for training and development.
Licensing Advisor employer: Zones EMEA
Zones is an exceptional employer that prioritises the well-being and professional growth of its team members, offering a comprehensive benefits package that includes private medical insurance and wellness programmes. With a strong emphasis on hybrid working, employees enjoy a flexible work culture that fosters collaboration and innovation, while also having access to training and development opportunities to help them achieve their career aspirations. Working as a Licensing Advisor at Zones not only provides a chance to engage with cutting-edge IT solutions but also to be part of a diverse and inclusive environment that values every individual's contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Licensing Advisor
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Licensing Advisor role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your knowledge in software licensing and cloud solutions. Share examples of how you've helped customers achieve their goals—this will set you apart from the crowd.
✨Tip Number 3
Prepare for those interviews! Research Zones and understand their services inside out. Be ready to discuss how you can help drive customer success and align with their business outcomes. Confidence is key, so practice your pitch!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Zones team. So, what are you waiting for? Get that application in!
We think you need these skills to ace Licensing Advisor
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Licensing Advisor role. Highlight your experience in software licensing and cloud subscription management, and show us how you can help our customers achieve their goals.
Showcase Your Communication Skills:Since this role involves a lot of customer interaction, it's crucial to demonstrate your strong written and verbal communication skills. Use clear and concise language in your application to reflect your ability to translate complex concepts into customer-friendly insights.
Highlight Relevant Experience:Don’t forget to mention any relevant experience you have in IT account management or consultative roles. We want to see how your background aligns with our needs, especially in managing renewals and providing consultative guidance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Zones EMEA
✨Know Your Software Licensing Inside Out
As a Licensing Advisor, you'll need to demonstrate a solid understanding of software licensing and cloud subscription models. Brush up on key publisher ecosystems like Microsoft, Adobe, AWS, and Google. Be ready to discuss how these licensing strategies can align with business outcomes.
✨Showcase Your Customer Success Skills
This role is all about driving customer success, so prepare examples of how you've helped clients achieve their goals in the past. Think about specific instances where you’ve engaged customers, defined strategic outcomes, and built tailored success plans.
✨Master the LAER Framework
Familiarise yourself with the LAER framework (Land, Adopt, Expand, Renew) as it’s crucial for this position. Be prepared to explain how you would guide customers through each stage, ensuring they realise continuous value from their software solutions.
✨Collaborate Like a Pro
The role requires working closely with Account Managers and cross-functional teams. Highlight your experience in collaborative environments and be ready to discuss how you’ve successfully partnered with others to drive sales and customer satisfaction.
