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- Tasks: Join our team to execute exciting paid social campaigns on META and TikTok.
- Company: We're a dynamic marketing agency focused on innovative growth strategies.
- Benefits: Enjoy flexible working options, creative freedom, and a vibrant team culture.
- Why this job: Be part of a fast-paced environment that values creativity and strategic thinking.
- Qualifications: Degree in marketing preferred; strong communication and analytical skills required.
- Other info: Experience in beauty trends is a plus, but not mandatory.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking an innovative and results-driven Paid Social Specialist to join our dynamic team. You will work closely with our Head of Growth Marketing to execute robust performance marketing campaigns across META and TikTok. This role requires passion and a strategic thinker with hands-on experience in digital marketing, excellent analytical skills, and the ability to manage multi-country paid social campaigns.
Duties and Responsibilities:
- Work with the Head of Growth Marketing to execute the company’s performance marketing strategy across multiple countries including UK, EU & DE.
- Setup and execute retargeting and prospecting paid social ads across Meta and TikTok to maximise ROAS and customer acquisition.
- Continuous optimisation of bid strategies, placement types and ad formats across the right demographics (age groups, locations etc).
- Roll out and manage TikTok shop activity in the UK and selected European countries.
- Work with the eCommerce team to improve user experience and maximise conversion rates.
- Undertake daily performance analysis and report back to the Head of Growth Marketing and Product Marketing Manager on overall performance and trends – creative, copy, targeting etc.
- In collaboration with the team, drive creative development and optimisation for paid social activations and ensure channel best practices are kept when creative paid social assets are created.
- Monitor feeds, UTM tracking, pixels and CAPI integrations to ensure reporting and audience builds are as accurate as possible across regions.
- Pull and pivot datasets to analyse paid social channel performance by region fit for weekly trade reports.
- Own the paid social testing roadmap to improve sales and ROAS.
Skills / Qualifications:
- Degree level - (in marketing, preferably).
- Excellent verbal and written communication skills.
- Proven experience in a similar role with a keen interest in beauty and lifestyle trends, as well as brands.
- Previous experience in cosmetics is not mandatory, but may be advantageous.
- Numerate and analytical with the ability to produce reports and derive valuable insights and analysis.
- Commercially astute, proactive and self-starter.
- Unafraid to take charge when necessary, be decisive and build support for those decisions.
- A confident self-starter with a strong work ethic and strong team building skills.
- Excellent knowledge and strong understanding of the digital landscape and trends.
- Good and confident communicator with the ability to work across multiple departments.
Paid Social Specialist employer: ZOEVA GmbH
Contact Detail:
ZOEVA GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like META and TikTok. Understanding the nuances of these platforms will help you demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics and results that highlight your ability to maximise ROAS and customer acquisition.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who specialise in beauty and lifestyle brands. Engaging with industry peers can provide insights and potentially lead to referrals for the role.
✨Tip Number 4
Prepare to discuss your experience with multi-country campaigns. Highlight any previous work that involved different demographics and regions, as this will show your capability to manage diverse paid social strategies effectively.
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid social campaigns on platforms like META and TikTok. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for beauty and lifestyle trends. Mention how your skills align with the responsibilities of the Paid Social Specialist role and provide examples of past successes in similar positions.
Showcase Analytical Skills: Emphasise your analytical abilities by including examples of how you've used data to optimise campaigns. Discuss any tools or methodologies you’ve employed to track performance and improve ROAS.
Highlight Team Collaboration: Since the role involves working closely with various teams, mention any experiences where you successfully collaborated with others. This could include working with eCommerce teams or creative departments to enhance campaign effectiveness.
How to prepare for a job interview at ZOEVA GmbH
✨Showcase Your Analytical Skills
As a Paid Social Specialist, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight any tools or methodologies you’ve employed to analyse performance metrics.
✨Understand the Platforms Inside Out
Familiarise yourself with the latest features and trends on META and TikTok. During the interview, mention any recent updates or successful campaigns you've executed on these platforms. This shows your passion and keeps you relevant in the fast-paced digital marketing landscape.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Prepare to discuss how you would handle specific challenges, such as optimising a poorly performing ad campaign or managing a multi-country strategy. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Team Collaboration
This role requires working closely with various teams. Share examples of how you've successfully collaborated with others, particularly in eCommerce or creative development. Emphasise your communication skills and ability to build relationships across departments.