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- Tasks: Join our team to execute exciting paid social campaigns on META and TikTok.
- Company: We're a dynamic marketing agency focused on innovative growth strategies.
- Benefits: Enjoy flexible working options, creative freedom, and a vibrant team culture.
- Why this job: Be part of a fast-paced environment that values creativity and strategic thinking.
- Qualifications: Degree in marketing preferred; strong communication and analytical skills required.
- Other info: Experience in beauty trends is a plus, but not mandatory.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking an innovative and results-driven Paid Social Specialist to join our dynamic team. You will work closely with our Head of Growth Marketing to execute robust performance marketing campaigns across META and TikTok. This role requires passion and a strategic thinker with hands-on experience in digital marketing, excellent analytical skills, and the ability to manage multi-country paid social campaigns.
Duties and Responsibilities:
- Work with the Head of Growth Marketing to execute the company’s performance marketing strategy across multiple countries including UK, EU & DE.
- Setup and execute retargeting and prospecting paid social ads across Meta and TikTok to maximise ROAS and customer acquisition.
- Continuous optimisation of bid strategies, placement types and ad formats across the right demographics (age groups, locations etc).
- Roll out and manage TikTok shop activity in the UK and selected European countries.
- Work with the eCommerce team to improve user experience and maximise conversion rates.
- Undertake daily performance analysis and report back to the Head of Growth Marketing and Product Marketing Manager on overall performance and trends – creative, copy, targeting etc.
- In collaboration with the team, drive creative development and optimisation for paid social activations and ensure channel best practices are kept when creative paid social assets are created.
- Monitor feeds, UTM tracking, pixels and CAPI integrations to ensure reporting and audience builds are as accurate as possible across regions.
- Pull and pivot datasets to analyse paid social channel performance by region fit for weekly trade reports.
- Own the paid social testing roadmap to improve sales and ROAS.
Skills / Qualifications:
- Degree level - (in marketing, preferably).
- Excellent verbal and written communication skills.
- Proven experience in a similar role with a keen interest in beauty and lifestyle trends, as well as brands.
- Previous experience in cosmetics is not mandatory, but may be advantageous.
- Numerate and analytical with the ability to produce reports and derive valuable insights and analysis.
- Commercially astute, proactive and self-starter.
- Unafraid to take charge when necessary, be decisive and build support for those decisions.
- A confident self-starter with a strong work ethic and strong team building skills.
- Excellent knowledge and strong understanding of the digital landscape and trends.
- Good and confident communicator with the ability to work across multiple departments.
Paid Social Specialist employer: ZOEVA GmbH
Contact Detail:
ZOEVA GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like META and TikTok. Understanding current strategies and successful campaigns can give you an edge during discussions with our Head of Growth Marketing.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics and results that demonstrate your ability to maximise ROAS and customer acquisition.
✨Tip Number 3
Network with professionals in the beauty and lifestyle sectors. Engaging with industry peers can provide insights into market trends and may even lead to referrals or recommendations for your application.
✨Tip Number 4
Prepare to discuss your experience with cross-country campaigns. Highlight any previous work where you managed multi-country paid social ads, as this is crucial for the role and will show your capability to handle diverse markets.
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid social campaigns on platforms like META and TikTok. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for beauty and lifestyle trends. Mention how your skills align with the responsibilities of the Paid Social Specialist role and provide examples of past successes in similar positions.
Showcase Analytical Skills: Emphasise your analytical abilities by including examples of how you've used data to optimise campaigns. Discuss any tools or methodologies you’ve employed to track performance and improve ROAS.
Highlight Team Collaboration: Since the role involves working closely with various teams, mention any experiences where you successfully collaborated with others. This could include working with eCommerce teams or creative departments to enhance campaign effectiveness.
How to prepare for a job interview at ZOEVA GmbH
✨Showcase Your Analytical Skills
As a Paid Social Specialist, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight any tools or methodologies you’ve employed to analyse performance metrics.
✨Understand the Platforms Inside Out
Familiarise yourself with the latest features and trends on META and TikTok. During the interview, mention any recent updates or successful campaigns you've executed on these platforms. This shows your passion and keeps you relevant in the fast-paced digital marketing landscape.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Prepare for scenarios where you might need to optimise a campaign or handle a budget constraint. Think through your approach and be ready to explain your thought process clearly.
✨Demonstrate Team Collaboration
This role involves working closely with various teams, so be ready to discuss your experience in collaborative environments. Share examples of how you've successfully worked with eCommerce teams or creative departments to achieve common goals.