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- Tasks: Manage and optimise paid search campaigns on Google and Bing to drive traffic and conversions.
- Company: Join a successful beauty brand with over 15 years of experience.
- Benefits: Remote work, supportive team, and opportunities for skill development.
- Other info: Fast-paced environment with opportunities for growth and collaboration.
- Why this job: Make an impact in digital marketing while working with a creative and dynamic team.
- Qualifications: Experience with Google Ads, strong analytical skills, and a passion for beauty trends.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a results-driven and analytical Paid Search Executive to join our dynamic Performance Marketing team. You will be responsible for managing and optimising paid search campaigns across platforms such as Google and Bing. The role will focus on driving traffic, conversions, and ROI across both UK and EU markets, supporting the wider digital growth strategy. Some knowledge of other paid channels such as Pinterest Ads and TikTok Ads would be beneficial, as the role will also contribute insights to cross-channel performance initiatives.
Duties and Responsibilities:
- Plan, execute, and optimise paid search campaigns across Google Ads, Bing, and other relevant search engines.
- Manage daily account performance, adjusting bids, budgets, and targeting to maximise efficiency and ROI.
- Conduct ongoing keyword research, ad copy testing, and competitor analysis to identify new growth opportunities.
- Collaborate with the Growth Marketing Manager and Brand teams to ensure messaging and creative assets align with overall marketing objectives.
- Support the development of search strategy across multiple regions (UK and EU), including localisation and translation coordination where necessary.
- Track, analyse, and report on key performance metrics, providing actionable insights and recommendations.
- Stay up to date with industry trends, search algorithm updates, and emerging tools to continually enhance campaign performance.
- Contribute to cross-channel planning, offering insights into how paid search complements social, display, and influencer activity.
- Ensure all campaigns are executed in line with brand and compliance guidelines.
Skills / Qualifications:
- Proven experience managing Google Ads and Microsoft Advertising campaigns for a D2C eCommerce business.
- Strong analytical skills with proficiency in tools such as Google Analytics and Looker Studio.
- Commercially astute, proactive, and able to translate data into clear business insights.
- Excellent written and verbal communication skills.
- Knowledge of other digital marketing channels (e.g. TikTok Ads, Pinterest Ads) is advantageous.
- Confident, self-motivated, and comfortable managing multiple priorities in a fast-paced environment.
- Keen interest in beauty and lifestyle trends is a plus.
Why Join Us?
- Be part of an established beauty brand with over 15 years of success.
- Work remotely within a supportive, creative, and dynamic team.
- Opportunity to develop your Paid Search skills under experienced leadership.
Paid Search Executive employer: ZOEVA GmbH
Contact Detail:
ZOEVA GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid search campaigns and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to paid search. Be ready to discuss your experience with Google Ads, Bing, and any other platforms you've used.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Paid Search Executive role. Highlight your experience with Google Ads and Bing, and don’t forget to mention any knowledge of other platforms like TikTok Ads or Pinterest Ads!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing and how your analytical skills can drive results for us. Be sure to mention your interest in beauty and lifestyle trends too!
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics tools like Google Analytics in your previous roles. We love seeing how you’ve turned data into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our dynamic team!
How to prepare for a job interview at ZOEVA GmbH
✨Know Your Platforms
Make sure you brush up on your knowledge of Google Ads and Bing. Familiarise yourself with the latest features and updates, as well as any recent changes in algorithms that could impact campaign performance. This will show your potential employer that you're proactive and ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive decisions in past campaigns. Be ready to talk about tools like Google Analytics and Looker Studio, and how you've translated data into actionable insights. This will demonstrate your analytical prowess and commercial acumen.
✨Understand the Bigger Picture
Research the company’s overall marketing strategy and how paid search fits into it. Be prepared to discuss how you can contribute to cross-channel initiatives and align with brand messaging. This shows that you’re not just focused on paid search but understand its role in the wider marketing landscape.
✨Stay Trendy
Since the role involves a keen interest in beauty and lifestyle trends, make sure you’re up-to-date with the latest in these areas. Bring examples of how trends can influence paid search strategies, and be ready to share your thoughts on emerging platforms like TikTok and Pinterest. This will highlight your passion and relevance in the industry.