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- Tasks: Manage and optimise paid search campaigns on Google and Bing to drive traffic and conversions.
- Company: Join a successful beauty brand with over 15 years in the industry.
- Benefits: Work remotely, develop your skills, and be part of a creative team.
- Why this job: Make an impact in digital marketing while exploring beauty and lifestyle trends.
- Qualifications: Experience with Google Ads and strong analytical skills are essential.
- Other info: Dynamic environment with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a results-driven and analytical Paid Search Executive to join our dynamic Performance Marketing team. You will be responsible for managing and optimising paid search campaigns across platforms such as Google and Bing. The role will focus on driving traffic, conversions, and ROI across both UK and EU markets, supporting the wider digital growth strategy. Some knowledge of other paid channels — such as Pinterest Ads and TikTok Ads — would be beneficial, as the role will also contribute insights to cross-channel performance initiatives.
Duties and Responsibilities:
- Plan, execute, and optimise paid search campaigns across Google Ads, Bing, and other relevant search engines
- Manage daily account performance, adjusting bids, budgets, and targeting to maximise efficiency and ROI
- Conduct ongoing keyword research, ad copy testing, and competitor analysis to identify new growth opportunities
- Collaborate with the Growth Marketing Manager and Brand teams to ensure messaging and creative assets align with overall marketing objectives
- Support the development of search strategy across multiple regions (UK and EU), including localisation and translation coordination where necessary
- Track, analyse, and report on key performance metrics, providing actionable insights and recommendations
- Stay up to date with industry trends, search algorithm updates, and emerging tools to continually enhance campaign performance
- Contribute to cross-channel planning, offering insights into how paid search complements social, display, and influencer activity
- Ensure all campaigns are executed in line with brand and compliance guidelines.
Skills / Qualifications:
- Proven experience managing Google Ads and Microsoft Advertising campaigns for a D2C eCommerce business
- Strong analytical skills with proficiency in tools such as Google Analytics and Looker Studio
- Commercially astute, proactive, and able to translate data into clear business insights
- Excellent written and verbal communication skills
- Knowledge of other digital marketing channels (e.g. TikTok Ads, Pinterest Ads) is advantageous
- Confident, self-motivated, and comfortable managing multiple priorities in a fast-paced environment
- Keen interest in beauty and lifestyle trends is a plus.
Why Join Us?
- Be part of an established beauty brand with over 15 years of success
- Work remotely within a supportive, creative, and dynamic team
- Opportunity to develop your Paid Search skills under experienced leadership
Contact Detail:
ZOEVA GmbH Recruiting Team
We think you need these skills to ace Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Search Executive. Highlight your experience with Google Ads and Bing, and don’t forget to mention any knowledge of TikTok or Pinterest Ads. We want to see how you can drive traffic and conversions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our goals. Show us your personality and enthusiasm for the beauty and lifestyle industry!
Show Off Your Analytical Skills: Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics tools like Google Analytics in your previous roles. We love seeing how you’ve turned data into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at ZOEVA GmbH
✨Know Your Platforms
Make sure you brush up on your knowledge of Google Ads and Bing. Familiarise yourself with the latest features and updates, as well as any recent changes in algorithms. This will show that you're proactive and ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive campaign performance. Be ready to talk about tools like Google Analytics and Looker Studio, and how you've translated insights into actionable strategies. This will demonstrate your analytical mindset.
✨Understand the Brand and Market
Research the beauty brand and its target audience. Knowing their values and how they position themselves in the market will help you align your answers with their goals. Plus, it shows genuine interest in the company and its products.
✨Be Ready for Cross-Channel Insights
Since the role involves contributing to cross-channel performance, think about how paid search interacts with other channels like social media or display ads. Prepare some insights or ideas on how you can leverage these interactions to enhance overall marketing efforts.