At a Glance
- Tasks: Manage and optimise paid search campaigns on Google and Bing to drive traffic and conversions.
- Company: Join a successful beauty brand with over 15 years in the industry.
- Benefits: Work remotely, develop your skills, and be part of a creative team.
- Other info: Dynamic environment with opportunities for growth and collaboration.
- Why this job: Make an impact in digital marketing while exploring beauty and lifestyle trends.
- Qualifications: Experience with Google Ads and strong analytical skills are essential.
We are seeking a results-driven and analytical Paid Search Executive to join our dynamic Performance Marketing team. You will be responsible for managing and optimising paid search campaigns across platforms such as Google and Bing. The role will focus on driving traffic, conversions, and ROI across both UK and EU markets, supporting the wider digital growth strategy. Some knowledge of other paid channels — such as Pinterest Ads and TikTok Ads — would be beneficial, as the role will also contribute insights to cross-channel performance initiatives.
Duties and Responsibilities:
- Plan, execute, and optimise paid search campaigns across Google Ads, Bing, and other relevant search engines.
- Manage daily account performance, adjusting bids, budgets, and targeting to maximise efficiency and ROI.
- Conduct ongoing keyword research, ad copy testing, and competitor analysis to identify new growth opportunities.
- Collaborate with the Growth Marketing Manager and Brand teams to ensure messaging and creative assets align with overall marketing objectives.
- Support the development of search strategy across multiple regions (UK and EU), including localisation and translation coordination where necessary.
- Track, analyse, and report on key performance metrics, providing actionable insights and recommendations.
- Stay up to date with industry trends, search algorithm updates, and emerging tools to continually enhance campaign performance.
- Contribute to cross-channel planning, offering insights into how paid search complements social, display, and influencer activity.
- Ensure all campaigns are executed in line with brand and compliance guidelines.
Skills / Qualifications:
- Proven experience managing Google Ads and Microsoft Advertising campaigns for a D2C eCommerce business.
- Strong analytical skills with proficiency in tools such as Google Analytics and Looker Studio.
- Commercially astute, proactive, and able to translate data into clear business insights.
- Excellent written and verbal communication skills.
- Knowledge of other digital marketing channels (e.g. TikTok Ads, Pinterest Ads) is advantageous.
- Confident, self-motivated, and comfortable managing multiple priorities in a fast-paced environment.
- Keen interest in beauty and lifestyle trends is a plus.
Why Join Us?
- Be part of an established beauty brand with over 15 years of success.
- Work remotely within a supportive, creative, and dynamic team.
- Opportunity to develop your Paid Search skills under experienced leadership.
Paid Search Executive in Preston employer: ZOEVA GmbH
Join our established beauty brand, where you will thrive in a supportive and creative remote work environment. As a Paid Search Executive, you'll have the opportunity to develop your skills under experienced leadership while contributing to our dynamic Performance Marketing team. With a focus on employee growth and a culture that values innovation, we offer a rewarding career path in the exciting world of beauty and lifestyle marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Executive in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid search campaigns. Use real data to demonstrate how you’ve driven traffic and conversions.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Bing. Be ready to discuss your strategies and how you’ve optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Paid Search Executive in Preston
How to prepare for a job interview at ZOEVA GmbH
✨Know Your Platforms
Make sure you brush up on your knowledge of Google Ads and Bing. Familiarise yourself with the latest features and updates, as well as how to optimise campaigns effectively. Being able to discuss specific strategies you've used in the past will show that you're not just familiar with the platforms, but that you can drive results.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your decisions in previous roles. Bring examples of key performance metrics you've tracked and how you've translated those into actionable insights. This will demonstrate your analytical prowess and your ability to contribute to the company's growth strategy.
✨Understand the Brand and Market
Research the beauty brand thoroughly before your interview. Understand their target audience, current marketing strategies, and any recent campaigns they've run. This will help you align your answers with their objectives and show that you're genuinely interested in contributing to their success.
✨Be Ready for Cross-Channel Discussion
Since the role involves insights into cross-channel performance, be prepared to discuss how paid search interacts with other channels like social media and display ads. Think of examples where you've seen this synergy in action, and how you can leverage it for the brand's benefit.
