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- Tasks: Manage creator relationships and drive UGC and partnership ads for ZOEVA Cosmetics.
- Company: Join ZOEVA, a leading independent beauty brand with a vibrant culture.
- Benefits: Freelance flexibility, hybrid work model, and the chance to shape beauty content.
- Why this job: Be at the forefront of beauty marketing and make a real impact with creators.
- Qualifications: 3+ years in UGC or influencer management, especially in beauty.
- Other info: Fast-paced environment with opportunities for creativity and growth.
The predicted salary is between 40000 - 50000 £ per year.
ZOEVA Cosmetics is seeking an experienced freelance UGC & Partnership Ads Manager to take full ownership of our creator content pipeline and paid partnership activity. This is a hands-on, execution-focused role — not a strategic consultancy. You will be embedded in our team, managing creator relationships end-to-end and working directly with our Paid Social function to ensure creator content drives measurable performance.
You will be the primary point of contact for all creators we work with, responsible for outreach, negotiation, briefing, content review, and handover of assets ready for paid amplification. Day-to-day you will sit within the Content Hub alongside our content and marketing team.
Scope of Work- Creator Sourcing & Outreach
- Identify, vet, and recruit UGC creators and micro/mid-tier influencers relevant to the beauty category — with a particular focus on eye makeup.
- Manage all inbound and outbound creator outreach, building and maintaining a structured pipeline of talent aligned to ZOEVA's brand aesthetic and product priorities.
- Develop and own a creator database including performance history, content quality, rates, and usage rights records.
- Stay current with emerging creators and trends relevant to our hero product franchises across UK and key European markets.
- Negotiation & Contracting
- Lead all creator rate negotiations — securing strong value for budget while building relationships worth sustaining beyond a single deliverable.
- Manage usage rights discussions to ensure all content is cleared for paid social amplification across ZOEVA's owned digital channels.
- Define and maintain clear partnership tiers (gifting, paid UGC, Partnership Ads) and ensure all terms are documented and agreed before briefing begins.
- Briefing & Content Direction
- Write and issue clear, detailed creative briefs for each creator — covering product focus, key messages, visual references, format requirements, and platform-specific guidance.
- Ensure all briefs are aligned to ZOEVA's hero product priorities, particularly the Velvet Love Eyeliner Pencil franchise and EyeSwipe range.
- Review all creator content submissions and provide structured, specific feedback — directing reshoots or edits where needed while preserving authentic creator voice.
- Brief creators on format requirements for Meta Reels, TikTok, Stories, and static ad placements.
- Partnership Ads & Paid Amplification
- Set up and manage Meta Partnership Ads and TikTok Spark Ads in collaboration with the Paid Social team.
- Maintain a live pipeline of whitelisted creator content ready for paid amplification at all times — this is a non-negotiable operational requirement.
- Work with Paid Social to test content angles, support creative iteration, and rotate assets proactively to prevent audience fatigue.
- Track creator content performance in paid channels and feed learnings back into future briefs and creator selection.
- Content Operations
- Own all creator timelines and deliverables, ensuring a consistent and predictable flow of content into the Content Hub.
- Maintain an organised library of approved UGC assets, catalogued by product, market, format, and usage rights status.
- Ensure all content meets ZOEVA brand standards and relevant advertising disclosure requirements (ASA/CAP for UK; applicable EU guidelines) before any asset goes live.
- Coordinate with the wider marketing team to align UGC output with campaign and product launch calendars.
- 3+ years managing creator, influencer, or UGC programs within the beauty industry — brand-side or agency-side, with demonstrable hands-on delivery.
- A strong existing network or the proven ability to build one quickly — you know where to find great beauty creators and how to get them onside.
- Experience negotiating creator fees, usage rights, and partnership structures directly with talent and/or management.
- A track record of briefing creators and providing clear, constructive feedback on beauty content.
- Practical experience setting up and running Meta Partnership Ads and/or TikTok Spark Ads.
- Genuine knowledge of the beauty category — specifically eye makeup — and what good, performance-oriented creator content looks like.
- Previous freelance or contract experience — comfortable working autonomously and managing your own time within a busy team.
- Familiarity with paid social performance metrics and how creative quality influences them.
- Experience working across multiple European markets.
- Knowledge of influencer disclosure requirements under UK (ASA/CAP) and EU advertising regulations.
- Self-directed and operationally reliable — you deliver without needing to be chased.
- Strong communicator — warm and credible with creators, clear and concise internally.
- Commercially minded — you understand that creator content exists to perform, not just to look good.
- Comfortable with pace; this is a fast-moving business with a lot happening simultaneously.
Please share your CV or portfolio alongside a short note outlining your relevant experience in beauty UGC and creator management. We are particularly interested in any examples of creator programs or Partnership Ad campaigns you have managed, and any performance outcomes you are able to share. We are looking to move quickly on this engagement. Candidates available to start within 2–4 weeks will be prioritised.
ZOEVA is an equal opportunities employer and welcomes applications from all backgrounds.
UGC and Partnerships Ads Manager in London employer: ZOEVA GmbH
Contact Detail:
ZOEVA GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UGC and Partnerships Ads Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with creators and influencers in the beauty space. Attend events, join online communities, and don’t be shy to slide into DMs. Building relationships is key to landing that UGC & Partnership Ads Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your previous work with UGC and partnerships. Include metrics and results to demonstrate your impact. This will make you stand out when we’re looking for someone who can drive measurable performance.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to brands like ZOEVA directly through our website. Express your interest and share how you can contribute to their creator content pipeline. You never know what opportunities might arise!
✨Tip Number 4
Stay on top of trends! Keep an eye on emerging creators and beauty trends, especially in eye makeup. Being knowledgeable about the latest happenings will not only help you in interviews but also show that you’re passionate about the industry.
We think you need these skills to ace UGC and Partnerships Ads Manager in London
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your experience in managing UGC and partnerships. We want to see how you've successfully worked with creators in the beauty industry, so don’t hold back on those details!
Tailor Your CV: Make your CV pop by tailoring it specifically for this role. Use keywords from the job description and showcase relevant projects or campaigns you've managed. This helps us see that you’re a perfect fit for our team!
Be Clear and Concise: In your application note, keep it clear and to the point. We appreciate straightforward communication, so summarise your relevant experience and any standout achievements in a way that’s easy for us to digest.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at ZOEVA GmbH
✨Know Your Creators
Before the interview, research ZOEVA's current creators and partnerships. Familiarise yourself with their aesthetic and recent campaigns. This will help you demonstrate your understanding of the brand and how you can contribute to their UGC strategy.
✨Showcase Your Negotiation Skills
Prepare examples of past negotiations you've handled with creators or influencers. Be ready to discuss how you secured value for previous campaigns while maintaining strong relationships. This will highlight your ability to manage creator outreach effectively.
✨Be Ready to Discuss Content Direction
Think about how you would approach briefing creators for ZOEVA's products, especially the Velvet Love Eyeliner Pencil. Prepare a mock brief that outlines key messages and visual references to showcase your creative direction skills during the interview.
✨Understand Paid Social Metrics
Brush up on your knowledge of Meta Partnership Ads and TikTok Spark Ads. Be prepared to discuss how you would track performance and iterate on content based on metrics. Showing that you can connect creative quality with performance will set you apart.