Email Marketing Executive

Recruitment Manager @ Sweet Analytics | CPE, LPC

We’re looking for an enthusiastic and detail-oriented Email Marketing Executive to join our growing marketing team. Reporting directly to the Head of CRM, you will play a key role in delivering best-in-class customer communications that drive engagement, retention and revenue.

You will be responsible for the hands‑on execution of email campaigns — including building, testing, deploying, and reporting primarilyaviyo. This is an exciting opportunity for someone with a passion for CRM, data‑driven marketing, and the beauty industry, looking to grow their career in a fast‑paced, creative, and collaborative environment.

Key Responsibilities

Campaign Execution

• Build and deploy marketing, lifecycle, and transactional email campaigns in Klaviyo
• Create engaging, on‑brand templates and copy in collaboration with the wider marketing and creative teams
• Conduct A/B tests on subject lines, creative, and CTAs to continually optimise performance
• Manage audience segmentation and data hygiene within Klaviyo
• Assist in developing customer journeys and automated flows to support lifecycle marketing and retention strategies
• Ensure compliance with GDPR and other relevant data protection regulations

Reporting & Analytics

• Track and analyse campaign performance metrics (open rates, click‑through, conversions, revenue attribution, etc.)
• Provide regular reports to the Head of CRM and contribute insights to the wider marketing team for continuous improvement
• Work closely with the Head of CRM, eCommerce and Creative teams to align campaigns with broader marketing objectives
• Support the Head of CRM on loyalty initiatives and customer engagement projects

Skills & Qualifications

• 1–2 years’ experience in email marketing, ideally within Klaviyo
• Strong understanding of segmentation, customer journeys, and email best practices
• Analytical mindset with confidence handling campaign data and producing actionable insights
• Excellent attention to detail and organisational skills
• Strong written and verbal communication skills
• A passion for beauty, cosmetics, or lifestyle brands is highly desirable

Why Join Us

• Be part of an established beauty brand with over 15 years of success
• Work remotely within a supportive, creative, and dynamic team
• Opportunity to develop your CRM and data marketing skills under experienced leadership

Please note that due to Zoeva being a German company they cannot at this point in time enter into UK long term employment contracts. Therefore all employees are employed on a freelance basis but with a view to being part of the long term permanent marketing team. This can be discussed more at interview.