Digital Designer in City of London

This role sits where brand, design and technology meet. As our Digital Designer, you’ll be the creative force that brings ZOEVA to life online — turning our brand world into websites, landing pages and campaign moments that feel considered, premium and unmistakably ours.

We’re clear on one thing: we’re hiring for craft. We already have a strong point of view on our brand, a capable marketing team, and AI tools that increasingly carry the heavy lifting of research, testing and synthesis. What we’re missing is the eye — someone who can take a homepage, a product page or a launch landing page and make it beautiful, considered and true to ZOEVA in every detail: the typography, the composition, the pacing, the finish.

You’ll design experiences, not decorate them — which is why a real understanding of UX matters here. You’ll know how a page should flow, why a checkout shouldn’t fight the customer, and how design choices move commercial performance. But you won’t be buried in research decks. Your job is to make work that looks premium and performs — and to bring our brand to life across every screen.

You’ll work closely with our Marketing Team and Lead Developer, turning ideas into interfaces that are as effective as they are beautiful. If you think first as a designer, care about the smallest detail, and want to own how a brand shows up online, this one’s for you.

• Translate ZOEVA’s brand world into digital design — websites, landing pages, campaign moments and new features that feel premium, considered and consistent across every market.
• Set the visual direction for how ZOEVA looks online: typography, layout, colour, imagery and the small details that make a brand feel crafted rather than assembled.
• Design launch and campaign pages that carry the energy of the product and the brand — not just clean, but distinctive and memorable.
• Bring movement and life to the experience where it counts — considered motion, transitions and micro-interactions that make the site feel alive.
• Design and iterate the core pages — homepage, product pages, collection pages, campaign landing pages and the look and feel of checkout — for a consistently premium experience across all markets.
• Build and evolve a design system and component library as a creative tool: consistent, flexible and true to the brand, so quality holds as we scale.
• Design responsive, mobile-first experiences that look and feel right on every screen.
• Bring a working UX sensibility to everything you design — clear flows, sensible information architecture, and journeys that remove friction rather than add it.
• Interpret the research, heatmaps and A/B test results the team and our tools provide, and turn those insights into stronger design.
• Treat accessibility (WCAG) and performance as part of good design, not an afterthought.
• Use AI tools to move fast — concepting, generating variations, producing and adapting assets, and cutting the time from idea to testable design.
• Lean on our AI and team support for research and testing synthesis, so your time goes where it matters most: craft and creative direction.
• Stay curious about new AI tools across design, motion and production, and bring the useful ones to the team.
• Work hand-in-hand with the Lead Developer to take designs into high-quality, responsive, performant builds — and care how the final thing looks in the browser, not just in Figma.
• Partner with the Marketing Team to understand the customer, the campaign and the commercial goal before you design.
• Present your work and the thinking behind it clearly, to technical and non-technical people alike.

• A standout portfolio of digital design work — brand-led, visually strong and clearly your own. We want to see craft, not just wireframes.
• Real command of the fundamentals: typography, layout, composition, colour and hierarchy, applied across web and digital.
• Expert in Figma — component libraries, auto-layout, prototyping and developer handoff.
• Experience designing for ecommerce, ideally in beauty, fashion or premium lifestyle.
• A working understanding of UX — user flows, information architecture, usability and accessibility — enough to design experiences that work, without needing to run the research yourself.
• Enough HTML and CSS to talk confidently with developers and understand what’s possible.
• High visual standards and an instinct for what makes a premium brand feel premium.
• A clear communicator who can show the thinking behind the work.

• An eye for motion — micro-interactions, transitions or motion design that bring an interface to life.
• Hands-on experience with AI tools for design, prototyping or asset production — e.g. Figma AI, Midjourney, Firefly, Runway, Framer, Galileo or equivalent.
• Familiarity with Shopify or headless commerce and their design constraints.
• An understanding of how design, load speed and landing-page decisions affect conversion and performance marketing.
• Experience building or contributing to a design system.
• Comfort with A/B testing and heatmap tools such as Hotjar — useful, though not where we most need you.

Please note that this position is a full time long term position but due to Zoeva being a German company all members of the marketing team are employed on a freelance basis.