User Acquisition Specialist (Mobile Growth)

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About The Role

We are looking for an ambitious and data-driven User Acquisition Manager to help significantly scale our app’s growth. This role is ideal for someone who thrives on running rapid experimentation, learning quickly, and iterating on bold ideas to drive measurable, mission-aligned results.

What You’ll Be Doing

• Own the Growth Engine: Design, launch, and optimize web-based landing pages and app install/engagement campaigns across Meta, SDK networks, AppLovin, and other key channels.
• Metric Ownership: Own and drive performance metrics: CAC, LTV, CPI, ROAS, retention, and event tracking.
• Rapid Experimentation: Run rapid experimentation across channels, creatives, and messaging—scaling what works, and cutting what doesn’t—to unlock maximum growth.
• Creative Partnership: Partner closely with creative teams to develop performance-driven ads that simplify complex messages into scroll-stopping executions.
• Data Integrity: Dive deep into attribution and analytics platforms (MMPs, SDKs, event tracking) to understand performance and ensure data precision.
• Budget Management: Manage significant budgets with precision, making confident, data-backed decisions.
• Ecosystem Expertise: Stay ahead of channel updates, tools, and growth hacks in the ever-evolving performance ecosystem.

What You’ll Bring To The Table

• 4+ years of experience in app growth or performance marketing, ideally with a mobile-first focus.
• A proven track record of scaling ROI-driven campaigns at meaningful budget levels.
• Highly analytical skills: comfortable working with large data sets, event funnels, LTV models, CAC efficiency, and budget allocation.
• Fast operator: moves quickly from hypothesis → test → result → scale.
• Creative thinker: understands the mechanics of performance creatives and how to optimize messaging for conversion.
• Platform Breadth: Extensive experience across major platforms (Meta + SDK networks) and attribution tools (AppsFlyer/Adjust/Branch).
• Hands-on and autonomous: comfortable owning both strategy and execution.
• Resilient and resourceful: you’ve successfully solved technical issues with attribution, integrations, or reporting before.

Bonus Points

• Experience building mobile web acquisition funnels that successfully convert into app subscriptions.
• Experience managing spend at the $100k+/month level.
• Exposure to subscription/LTV-driven app growth models.
• Knowledge of ASO and the interplay between organic and paid growth.

The Interview Journey

• Talent Acquisition Screen | 45 min
• Hiring Manager Deep Dive | 30 min
• Remote Loop Case Study & Strategic Q&A | 60 min
• Cross Collaboration Interview | 45 min
• Leadership, Influence, & Values Interview | 45 min

Ready to thrive? We want to hear from you. The experience, skills, and attributes we’ve outlined are what we believe will help someone truly thrive in this role. However, we understand that talent comes in many forms. If you are genuinely excited about ZOE’s mission and this opportunity, please don’t hesitate to apply—even if you don’t meet every single requirement listed. We fundamentally value potential and commitment above all else. We are dedicated to fostering growth and providing opportunities for you to learn and develop alongside us.