Senior Product Designer - Growth

About the Team
You’ll work in a cross‑functional product trio (PM, Designer, Engineering Lead), partnering closely with Data, Brand, Content, and Science. You’ll also join ZOE’s broader Experience team — a small multi-disciplinary group of Product Designers, a Content Designer, a Motion Designer and UX Researchers. We care deeply about craft, clarity, and impact. We challenge each other, learn together, and believe that great work can and should be joyful.

About the Role & Impact
We’re hiring a Senior Product Designer to join our Growth tribe, a revenue‑driven, experimentation‑focused team working across acquisition, activation, conversion, retention, and referrals. This role is pivotal to ZOE’s growth and sits at the intersection of:

• Revenue and business impact
• Member trust and credibility
• Behaviour change and long‑term health outcomes
• Experimentation and rapid iteration

You’ll design and optimise key journeys across our web surfaces and membership experience — from first click through to long‑term engagement. ZOE is a subscription‑based, science‑led health business with a few products (Daily30, at home gut health tests, and a nutrition app). You’ll help prospects understand what ZOE is, why it’s credible, and what they’ll get — while reducing friction, increasing clarity, and improving conversion at every step.

What You’ll Work On
You’ll work across the full growth lifecycle — shaping how people discover ZOE products, understand their value, become members, and stay engaged over time. We run rapid build–measure–learn loops: frequent experiments, tight PM/Data partnership, and fast iteration, without sacrificing trust, clarity, or craft.

• Acquisition & Activation: Designing high‑clarity, high‑trust entry points, from landing pages to web funnels, ensuring prospects quickly understand what ZOE is, why it’s credible, and what they’ll gain.
• Conversion, Plans & Membership: Optimising pricing, plans, checkout, and membership management (upgrades, cancellations, account changes), balancing commercial impact with long‑term trust.
• Retention, Referral & Lifecycle: Improving engagement, referral mechanics, and reactivation journeys, reducing churn drivers and strengthening perceived progress.
• Trust & Credibility: Elevating how we communicate evidence, expectations, and value — making science feel simple, transparent, and human.
• Web Design System: Owning and improving our web design system to increase experiment velocity through modular, reusable components, while keeping quality, consistency, and accessibility high across web. You’ll partner closely with App Product Design and Brand to ensure coherence across platforms, so we can ship fast without compromising craft.

Who You Are

• Experience & Craft: 7+ years designing digital products in product‑led teams (B2C preferred). Experience working in growth, experimentation, or revenue‑focused environments. Strong UX thinking combined with high‑quality UI craft. Experience designing for web‑based journeys and conversion funnels. Experience shaping or contributing heavily to Design Systems. Portfolio demonstrating end‑to‑end ownership and measurable impact.
• Product & Growth Mindset: You think in systems and journeys, not just screens. You’re comfortable designing with metrics in mind. You understand trade‑offs between short‑term optimisation and long‑term trust. You’re comfortable working in ambiguity and shaping clarity.
• Ways of Working: You’re collaborative, pragmatic, and outcome‑focused. You communicate clearly and avoid jargon. You’re open to feedback and iterate quickly. You take ownership and follow through.
• Values Alignment: You care about improving people’s health. You bring a member‑first mindset to revenue decisions. You value inclusivity, accessibility, and ethical design. You enjoy learning, experimenting, and growing with others.

Our Hiring Process
Talent Call (30 mins) - a chance for us to share more about ZOE's mission to enable positive nutritional change, learn more about the impact you’ve had and if there’s a mutual alignment! Hiring Manager Interview (45 mins) - a more in depth interview with our Hiring Manager that’ll focus on technical and non-technical skillset, ZOE's mission, Design culture and impact and your motivations behind joining. Portfolio Review (60 mins) - a pretty traditional portfolio review which will be led by two ZOEntists; one from Product, the other from Design. We’ll send you a briefing doc in advance that’ll outline what we’d like you to highlight in your presentation. Cross-Functional & Values Interview (45 mins) - an ability to work collaboratively cross-functionally in a high growth, dynamic environment is essential to success at ZOE. For this, we’ve identified some typical scenarios you’ll find yourself in, values equally essential to success and built 3-4 questions per area. A lot of 'tell me about a time when' type questions where the first answer that pops to mind is often the best! Engaging, detailed and insightful - this is one of our favourite stages.

Why join ZOE?
Work on meaningful problems with real impact on people’s health. Collaborate with world‑class scientists, designers, and technologists. Help shape a product and brand at a pivotal moment of growth. Enjoy a remote‑first environment built on trust, flexibility, and support. Be part of a team that takes its mission seriously — but not itself. Together, we’re building experiences that make better health feel possible, understandable, and joyful.

Ready to thrive? We want to hear from you. The experience, skills, and attributes we’ve outlined are what we believe will help someone truly thrive in this role. However, we understand that talent comes in many forms. If you are genuinely excited about ZOE's mission and this opportunity, please don’t hesitate to apply—even if you don’t meet every single requirement listed. We fundamentally value potential and commitment above all else. We are dedicated to fostering growth and providing opportunities for you to learn and develop alongside us.