Performance Creative Strategist

The TL;DR: We’re continuing to build out our Growth Engine and now looking for our Performance Creative Strategist! You’ll be joining ZOE’s small but mighty Performance Marketing team; a team passionate about positively impacting the health of millions by scaling ZOE's products efficiently through our paid marketing channels.

Working alongside our Website, Growth Marketing, Creative, Analytics, and Legal teams, you will use performance insights and audience behaviour to shape high-impact paid social concepts, turning learnings into clear creative direction and guiding teams to execute ideas that drive results.

The Big Picture

• Own creating and briefing ads that perform - this includes owning the weekly and monthly creative planning cycle, developing fresh briefs and concepts for stakeholders such as creators, video editors and designers.
• Translate data into creative direction—optimising concepts, briefs, and outputs based on what actually converts. You will guide our end-to-end creative analysis process, bringing best practice to our Creative Strategy.
• Own monitoring of market activity, platform trends and evolving social behaviours, rapidly translating them into opportunities for ZOE.

The Squad

You’ll join our growing Performance Marketing team—a mix of growth operators, creatives, and data-driven thinkers focused on one thing: results. You’ll work closely with Performance Managers and in-house video editors, while collaborating cross-functionally with legal, product, and external partners (agencies, creators). We operate with speed, ownership, and clarity—testing fast, learning faster, and scaling what works.

Your DNA

• Hybrid creative + performance mindset—you’re as comfortable reviewing hooks as you are analysing CPA.
• Strong instinct for what makes creative convert, not just look good.
• Deep understanding of paid vs organic content dynamics and lower-funnel drivers.
• Confident with key metrics: CPA, CTR, CVR, LTV:CAC, ROI—and how to act on them.
• Data-led thinker who continuously iterates and optimises based on performance insights.
• Highly proactive self-starter who thrives in ambiguity and can shape processes from scratch.
• Structured and process-oriented—you bring order to creative production and testing cycles.
• Clear communicator and strong collaborator across teams and stakeholders.
• Comfortable pushing ideas forward, negotiating with creators/agencies, and challenging briefs.

Your Mission

• Own end-to-end conception, briefing and analysis of creative assets for Daily30.
• Develop and refine high-performing creative briefs for creators and paid media.
• Support the management of external agencies and content creators.
• Conduct ongoing competitor research and creative analysis to inform strategy.
• Partner closely with performance marketing and video editing teams to align on output and results.
• Drive consistent weekly and monthly creative testing aligned to lower-funnel performance goals.
• Continuously experiment with new formats, hooks, and angles to unlock performance gains.
• Ensure all creative output aligns with compliance requirements within the health/nutrition space.

Our Hiring Journey

We value your time as much as our own. We’ve designed a streamlined, 4-step process to get us from "Hello" to "Welcome to the team" as quickly as possible.

• Step 1: 👋 Intro chat with Talent Team - A high-energy intro to see if our missions align. We’ll chat about your journey, what makes ZOE tick, and make sure the basics (role, impact, and expectations) are a match.
• Step 2: 🧠 Hiring Manager Interview - A tactical conversation focused on your craft. We skip the generic scripts and dive straight into how you solve problems, your past wins, and the specific challenges this role is here to tackle.
• Step 3: 🔄 The Remote Loop - This is where we get into the details. Depending on the role and level, this stage consists of 2 to 4 focused interviews designed to assess different areas (e.g., technical skills, cross-team collaboration, or strategic thinking).
• Step 4: 🎉 The Finish Line (Offer & Onboarding) - If there’s a match, we don’t hang around. We’ll extend an offer, talk through equity and benefits, and get you ready for your ZOE onboarding journey. Let’s change the world’s health together.

🚀 Ready to thrive? We want to hear from you. The experience, skills, and attributes we’ve outlined are what we believe will help someone truly thrive in this role. However, we understand that talent comes in many forms. If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else. We are dedicated to fostering growth and providing opportunities for you to learn and develop alongside us.