At a Glance
- Tasks: Own and design high-quality data layers for ZOE's commercial decision-making.
- Company: Join ZOE, a forward-thinking company at the intersection of marketing, engineering, and data.
- Benefits: Flexible contract with potential for full-time, competitive pay, and a supportive work culture.
- Other info: Fast-paced environment with opportunities for growth and learning.
- Why this job: Make a real impact by building data solutions that drive marketing success.
- Qualifications: Experience with GTM, JavaScript, and data modelling; passion for tech and analytics.
The predicted salary is between 50000 - 60000 € per year.
Contract length: 4–6 months (option to convert to a full-time role by mutual agreement).
You will own the data platform that powers ZOE's commercial decision-making:
- Own how we design high-quality website data layers, feed clean conversion signals into ad platforms, and inform our experimentation on top of that data.
- Design and manage the GTM/sGTM containers and marketing platform conversion signals to ensure the resulting warehouse data quality powers experimentation and bidding decisions.
Join a team that prizes high technical velocity and sits between marketing, engineering, and data. We use short feedback loops to keep our tracking accurate and our experiments trustworthy.
This is a hands-on build role. We expect you to write JavaScript, deploy infrastructure, define the data model, and wire it into BigQuery. Not just spec it for someone else.
Our cutting-edge stack - a taste of what you'll use!
- Data & Infrastructure: GCP (Cloud Run / Docker), BigQuery, dbt, Dagster
- Tracking & Experimentation: GTM / sGTM (Server-side), Optimizely
- Marketing Platform Tools: Meta CAPI, Google Enhanced Conversions, TikTok Events API
- Tools & CI/CD: Braze, Mixpanel, Terraform, GitHub Action, HEX
The impact you’ll make
We move fast, and this 4–6 month contract (duration negotiable), is designed for an architect who wants to build several high-stakes wins from the ground up. At the end of this engagement, there is an option to move to a permanent role by mutual agreement. Success looks like:
- Server-side GTM running in production with MetaCAPI / Google Enhanced Conversions / Mixpanel Server-side ensuring data accuracy and reliability.
- A governed event / data-layer spec used consistently across the web and ad platforms, driving informed decisions for our experimentation pipeline and marketing initiatives.
- Clear documentation and strategy on the infrastructure that’s built so others can build on top of it.
What you’ll do
- Full-stack Google Tag Manager ownership: Strategy, governance, deployment and auditing tag configurations across both client-side and server-side GTM web containers.
- Robust event tracking & data layer quality: Own the direction and partner with front-end engineers to ship custom events that inform onsite experimentation, user journeys and analytical models.
- High-quality data pipelines for Marketing platforms: Build, maintain and improve data pipelines that send signals to Meta, Google, AppsFlyer and other platforms, troubleshooting discrepancies and ensuring data consistency across the marketing stack.
- Data platform for commercial: Build, maintain and improve the end-to-end ELT pipeline within BigQuery and dbt, from raw event ingestion through to analyst-ready data models.
- Privacy & consent: Manage the CMP integration with GTM Consent Mode; ensure no tags fire pre-consent and no PII leaks downstream.
What you’ll bring
Must-haves
- Production experience with GTM and sGTM, including data layer design, event schema implementation, writing custom GTM templates and sGTM client / transform logic.
- Strong JavaScript skills writing custom GTM tags and templates, implementing client-side event schemas, and debugging tracking instrumentation in the browser.
- Experience integrating conversion and value signals with advertising and attribution tools such as MetaCAPI / Google Enhanced Conversions / server-side event APIs in production.
- Proven experience with dbt and analytics-engineering practices to build best-in-class data models.
- Experience in creating a website data layer that informs marketing, commercial and product teams.
- Working knowledge of cookie consent management (e.g. OneTrust) and familiarity with multi-region / GDPR + CCPA.
Nice-to-have
- Experience with Mixpanel, Optimizely and/or Braze.
- Healthcare, D2C subscription, or other regulated-industry experience.
- Website experimentation literacy and what makes an A/B readout trustworthy.
Our Hiring Journey
We value your time. We’ve designed a streamlined, 4-step process to get us from "Hello" to "Welcome to the team" as quickly as possible:
- Step 1: Intro chat with Talent Team (High-energy alignment check)
- Step 2: Hiring Manager Interview (Tactical conversation focused on your craft)
- Step 3: The Remote Loop (2 to 4 focused interviews assessing technical and collaboration skills)
- Step 4: The Finish Line (Offer, equity/benefits breakdown, and onboarding)
Ready to thrive? Apply Now
If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else.
ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.
Not the perfect match?
If this role isn't the exact right fit, or the timing isn't right, don't let the journey end here:
- Join ZOE's Talent Community! Drop your resume here. When a role opens up that matches your unique superpowers, you'll be the first person we reach out to.
- Stay Curious. Follow the Journey. Want to see life behind the scenes, our latest health breakthroughs, and how we're changing the world through food? Follow us on our socials: LinkedIn | Instagram | TikTok | YouTube | Facebook
MarTech Engineer employer: ZOE
ZOE is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to take ownership of their projects and make impactful contributions. With a focus on professional growth, ZOE offers opportunities for career advancement and the chance to work with cutting-edge technology in a collaborative environment. Located in a vibrant area, the company promotes a healthy work-life balance and values diversity, ensuring that every team member feels supported and valued.
StudySmarter Expert Advice🤫
We think this is how you could land MarTech Engineer
✨Tip Number 1
Get your networking game on! Reach out to folks in the MarTech space, especially those who work at ZOE or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills in real-time! If you can, create a mini-project or demo that showcases your JavaScript prowess and GTM expertise. This hands-on approach can really impress during interviews.
✨Tip Number 3
Prepare for those technical interviews by brushing up on your data layer design and event tracking knowledge. We want to see how you think on your feet, so practice explaining your thought process clearly.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of our team at ZOE.
We think you need these skills to ace MarTech Engineer
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with GTM, JavaScript, and data layers. We want to see how your skills align with what we're looking for in a MarTech Engineer!
Show Your Passion:Let us know why you're excited about this role and our mission at ZOE. A genuine enthusiasm can really make your application stand out from the crowd!
Be Clear and Concise:When writing your application, keep it straightforward. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role as quickly as possible!
How to prepare for a job interview at ZOE
✨Know Your Tech Stack
Familiarise yourself with the tools and technologies mentioned in the job description, like GTM, BigQuery, and JavaScript. Be ready to discuss your hands-on experience with these platforms and how you've used them to solve real-world problems.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled challenges in data management or tracking. Think about specific instances where you improved data accuracy or streamlined processes, as this will demonstrate your ability to contribute effectively from day one.
✨Understand the Importance of Data Privacy
Since the role involves managing consent and privacy, brush up on GDPR and CCPA regulations. Be prepared to discuss how you've implemented privacy measures in past projects, ensuring compliance while maintaining data integrity.
✨Ask Insightful Questions
During the interview, ask questions that show your interest in the company's goals and challenges. Inquire about their current data strategies or how they measure the success of their marketing initiatives. This not only shows your enthusiasm but also helps you gauge if the role is the right fit for you.
