At a Glance
- Tasks: Lead and mentor a talented copy team while setting high standards for exceptional writing.
- Company: Join ZOE, a forward-thinking company focused on health and creativity.
- Benefits: Remote-first work environment, supportive culture, and opportunities for personal growth.
- Other info: Collaborate with top scientists and creatives in a dynamic, growth-oriented setting.
- Why this job: Make a real impact on people's health through innovative and engaging copy.
- Qualifications: Proven experience in copywriting and leadership with a consumer-focused background.
The predicted salary is between 60000 - 80000 £ per year.
About the role
As our incoming Head of Copy, you’ll lead and mentor a high‑performing and experienced team of writers, and head up our copy team – a new sub‑team formed on your arrival that sits within ZOE’s Creative Studio. As an exceptional copywriter, you’ll set the bar for what great copy looks like and ensure that the bar is maintained at every moment in which a customer meets ZOE. Essential to success in this role will be an ability to effectively manage and coach a high‑performing team whilst building and maintaining centralised systems that enable your influence to scale. You’ll bring fresh, bold and creative ideas that help ZOE cut through in a crowded market. We care deeply about our customers, science, creating joyful brand experiences, delivering commercial impact, and maintaining a high bar for creative output. If you do too, then let’s talk.
What You’ll Be Doing
- Own the Bar for Copy Excellence
- You will do great writing - define and protect what "great" looks like for ZOE copy.
- Lead through doing, setting an undeniable standard via your own brilliant copy execution.
- Build strong internal trust and establish seamless ways of working with creative leadership.
- Build Scalable Systems
- Create, update, and maintain our foundational creative assets, including comprehensive brand and copy bibles.
- Be accountable for making sure these assets are useful and effective – you're accountable for ensuring the team is using them and finding them to be effective.
- Establish Team Culture & Rituals
- Run copy critiques, facilitate collaboration, and establish a feedback culture to drive your team members' growth and elevate collective output.
- Campaign Briefing & Delivery
- Lead and collaborate on creating cut‑through campaign briefs.
- Translate briefs across touch points, seamlessly threading qualitative and quantitative insights directly into messages that convert.
What You’ll Bring
- Experience & Craft
- Copy Mastery: You have a killer portfolio, including exceptional long‑form sales copy that’s made sales.
- Proven Commercial Leader: You'll have a significant depth of leadership experience, having built, scaled, led and coached high‑performing teams who have driven commercial business impact.
- Consumer-First Background: You bring strong consumer‑facing or creative agency experience. Please note: We are looking for consumer growth experts, so a B2B‑only background won't be a fit for this role.
- Data‑Informed Creative Execution: You have had direct, on‑the‑tools exposure to a sales feedback loop at some stage in your career. For example, you’ve written an email newsletter, for social media, or paid performance ads.
- Thinking & Mindset
- Copy Obsessive: You have a genuine obsession with the craft, you’ll be able to articulate the why behind copy decisions down to a granular level.
- High Agency: Comfortable challenging senior stakeholders, the status quo and yourself to strive to always be better.
Why join ZOE?
- Work on meaningful problems with real impact on people’s health.
- Operate at the intersection of science, product, and growth.
- Shape critical revenue and member journeys at a pivotal stage of growth.
- Collaborate with world‑class scientists, designers, and technologists.
- Enjoy a remote‑first environment built on trust and support.
- Join us on our mission to improve the health of millions.
ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.
Head of Copy in London employer: ZOE
At ZOE, we pride ourselves on being an exceptional employer that fosters a remote-first work culture built on trust and collaboration. As the Head of Copy, you'll lead a talented team in a dynamic environment where creativity meets science, offering you the opportunity to make a meaningful impact on people's health while enjoying robust professional growth and development. Join us to shape innovative campaigns and elevate our brand's voice, all while working alongside world-class experts dedicated to improving health outcomes for millions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Copy in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you’ve got killer long-form sales copy. Make sure it’s easy to access and share when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially around consumer growth and creative execution. We want to see your passion!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Copy in London
Some tips for your application 🫡
Show Off Your Copy Skills:Make sure your application showcases your best writing. Include examples of your work that demonstrate your copy mastery and how you've driven commercial impact. We want to see what great copy looks like from you!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in leading high-performing teams and your consumer-first background. Show us how your skills align with what we’re looking for at ZOE.
Be Bold and Creative:We love fresh ideas, so don’t hold back! Use your application to express your creativity and share any innovative concepts you have for cutting through the market. Let your personality shine through your words!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at ZOE
✨Showcase Your Copy Mastery
Bring along a killer portfolio that highlights your best long-form sales copy. Be ready to discuss the thought process behind each piece, demonstrating your understanding of what makes great copy and how it drives sales.
✨Demonstrate Leadership Experience
Prepare examples of how you've built and led high-performing teams in the past. Share specific instances where your leadership directly contributed to commercial success, showcasing your ability to mentor and elevate others.
✨Emphasise Consumer-First Thinking
Be ready to discuss your consumer-facing experience and how it informs your copywriting. Highlight any work you've done in creative agencies or with B2C brands, as this will resonate well with ZOE's focus on consumer growth.
✨Articulate Your Creative Process
Prepare to dive deep into your creative execution. Discuss how you use data to inform your copy decisions and be ready to challenge the status quo, showing that you're not just a copywriter but a strategic thinker who can drive results.
