At a Glance
- Tasks: Lead retail marketing for exciting product launches and create impactful campaigns.
- Company: Join ZOE, a fast-growing brand focused on health and wellness.
- Benefits: Competitive salary, equity options, and a supportive work environment.
- Other info: Dynamic team culture with opportunities for growth and collaboration.
- Why this job: Be at the forefront of innovative retail marketing and make a real difference.
- Qualifications: Experience in fast-paced marketing roles, especially in FMCG and retail.
The predicted salary is between 51750 - 63250 £ per year.
ZOE is growing fast and we’re looking for a superstar Brand Manager to join our Marketing team as ZOE takes its first steps into Retail! You’ll report into the Senior Product Marketing Manager for Daily30, The Gut Health Bar and NPD, a marketing leader responsible for Product Marketing across our food and supplement business. While your home base sits within that team, your remit spans ZOE-wide marketing, Retail marketing and close liaison with our Operations delivery team.
This is a highly operational, high-impact role: you are the person who turns ideas into reality—bringing structure, pace, and clarity to retail marketing campaigns, product activations and selected NPD projects. You’ll combine strong consumer insight with project management and marketing execution ensuring ideas become reality in a fast paced environment.
The Product Marketing team sits within the wider Marketing Team. Present day, this is a small but scaling team that will see you will work hand-in-hand with a number of key orgs, including Marketing, Ops and Analytics. We move very fast, make our decisions based on testing and evidence and are expert collaborators.
What You’ll Be Doing
- Ownership
- Fully own Retail Marketing for our January launch into Retail
- Execute all retail marketing across accounts to include POS, press, digital. Work with the in-house creative team and retail contacts to recommend media mix, brief in creative execution and measure success. Make recommendations based on learnings.
- Work with our Retail account manager to analyse sales on a monthly basis and recommend action based on results
- Own how we integrate our products into Retailer key moments and promotional opportunities
- Strategy
- Turn our Gifting strategy into execution
- Work with Senior Product manager to create a low lift gifting solution for December
- Develop new gift for January (based on existing work-stream)
- Create a development pipeline for new gifts across 2027
- Scope & Impact
- Run sampling activity across product portfolio
- Review learnings from past sampling activity
- Recommend sampling approach across our product portfolio
- Execute (alongside an agency) sampling recommendations
- Innovation
- Support on NPD and consumer insight
- Work alongside the Senior Product Manager on selected NPD projects such as SKU extensions and packaging evolution
- Work alongside the Senior Product Manager on consumer research projects across all product areas
What You’ll Bring
- Demonstrable track record of execution in fast-paced, high-growth marketing roles, including for FMCG products sold in retail.
- Will have ideally worked on Retail marketing campaigns and have experience of packaging development, NPD and using consumer insight to make product based recommendations
- Significant depth of marketing experience launching new FMCG products into UK grocery or high-street retail
- Ability to critique product and packaging solutions based on consumer knowledge and understanding
- Strong knowledge and understanding of the UK retail environment (Grocery, High street and OOH)
- Strong project management skills with ability to juggle complexity and pace
- Strong cross-functional operator who can align multiple internal and external stakeholders
- Analytical mindset with ability to turn performance data into action
- Strong point of view on what “great” retail and product execution looks like
- Passion for ZOE’s mission and interest in health, nutrition, and wellness
Our Hiring Journey
We value your time. We’ve designed a streamlined, 4-step process to get us from "Hello" to "Welcome to the team" as quickly as possible:
- Step 1: Intro chat with Talent Team (High-energy alignment check)
- Step 2: Hiring Manager Interview (Tactical conversation focused on your craft)
- Step 3: The Remote Loop (2 to 4 focused interviews assessing technical and collaboration skills)
- Step 4: The Finish Line (Offer, equity/benefits breakdown, and onboarding)
Ready to thrive? Apply Now If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else.
ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.
Not the perfect match? Join ZOE's Talent Community! If this role isn't the exact right fit, or the timing isn't right, don't let the journey end here. Drop your resume here. When a role opens up that matches your unique superpowers, you'll be the first person we reach out to.
Stay Curious. Follow the Journey. Want to see life behind the scenes, our latest health breakthroughs, and how we're changing the world through food? Follow us on our socials: LinkedIn | Instagram | TikTok | YouTube | Facebook
Brand Manager (Retail Product Launch) employer: ZOE
As a Remote Lead Product Manager at our innovative company, you will thrive in a dynamic work culture that values creativity and collaboration. We offer competitive benefits, including flexible working hours and opportunities for professional development, ensuring you can grow your skills while making a meaningful impact on our members' lives. Join us in a role where your expertise will directly contribute to transforming nutritional science into accessible, life-changing habits for our community.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager (Retail Product Launch)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ZOE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ZOE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ZOE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ZOE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager (Retail Product Launch)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ZOE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ZOE:Show us that you’ve done your homework! In your application, briefly mention what you admire about ZOE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ZOE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ZOE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ZOE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
