At a Glance
- Tasks: Own the data platform and design high-quality website data layers for impactful marketing decisions.
- Company: Join ZOE, a forward-thinking company focused on health and innovation.
- Benefits: Competitive pay, potential for full-time role, and a dynamic work environment.
- Other info: Fast-paced team with opportunities for growth and learning.
- Why this job: Make a real impact by building data solutions that drive marketing success.
- Qualifications: Experience with GTM, JavaScript, and analytics engineering practices required.
The predicted salary is between 40000 - 50000 £ per year.
Contract length: 4–6 months (option to convert to a full-time role by mutual agreement).
You will own the data platform that powers ZOE's commercial decision-making:
- Own how we design high-quality website data layers, feed clean conversion signals into ad platforms, and inform our experimentation on top of that data.
- Design and manage the GTM/sGTM containers and marketing platform conversion signals to ensure the resulting warehouse data quality powers experimentation and bidding decisions.
Join a team that prizes high technical velocity and sits between marketing, engineering, and data. We use short feedback loops to keep our tracking accurate and our experiments trustworthy. This is a hands-on build role. We expect you to write JavaScript, deploy infrastructure, define the data model, and wire it into BigQuery. Not just spec it for someone else.
Our cutting-edge stack - a taste of what you'll use!
- Data & Infrastructure: GCP (Cloud Run / Docker), BigQuery, dbt, Dagster
- Tracking & Experimentation: GTM / sGTM (Server-side), Optimizely
- Marketing Platform Tools: Meta CAPI, Google Enhanced Conversions, TikTok Events API
- Tools & CI/CD: Braze, Mixpanel, Terraform, GitHub Action, HEX
The impact you’ll make:
- Success looks like: Server-side GTM running in production with MetaCAPI / Google Enhanced Conversions / Mixpanel Server-side ensuring data accuracy and reliability.
- A governed event / data-layer spec used consistently across the web and ad platforms, driving informed decisions for our experimentation pipeline and marketing initiatives.
- Clear documentation and strategy on the infrastructure that’s built so others can build on top of it.
What you’ll do:
- Full-stack Google Tag Manager ownership: Strategy, governance, deployment and auditing tag configurations across both client-side and server-side GTM web containers.
- Robust event tracking & data layer quality: Own the direction and partner with front-end engineers to ship custom events that inform onsite experimentation, user journeys and analytical models.
- High-quality data pipelines for Marketing platforms: Build, maintain and improve data pipelines that send signals to Meta, Google, AppsFlyer and other platforms, troubleshooting discrepancies and ensuring data consistency across the marketing stack.
- Data platform for commercial: Build, maintain and improve the end-to-end ELT pipeline within BigQuery and dbt, from raw event ingestion through to analyst-ready data models.
- Privacy & consent: Manage the CMP integration with GTM Consent Mode; ensure no tags fire pre-consent and no PII leaks downstream.
What you’ll bring:
- Must-haves: Production experience with GTM and sGTM, including data layer design, event schema implementation, writing custom GTM templates and sGTM client / transform logic.
- Strong JavaScript skills writing custom GTM tags and templates, implementing client-side event schemas, and debugging tracking instrumentation in the browser.
- Experience integrating conversion and value signals with advertising and attribution tools such as MetaCAPI / Google Enhanced Conversions / server-side event APIs in production.
- Proven experience with dbt and analytics-engineering practices to build best-in-class data models.
- Experience in creating a website data layer that informs marketing, commercial and product teams.
- Working knowledge of cookie consent management (e.g. OneTrust) and familiarity with multi-region / GDPR + CCPA.
Nice-to-have:
- Experience with Mixpanel, Optimizely and/or Braze.
- Healthcare, D2C subscription, or other regulated-industry experience.
- Website experimentation literacy and what makes an A/B readout trustworthy.
Our Hiring Journey:
We value your time. We’ve designed a streamlined, 4-step process to get us from "Hello" to "Welcome to the team" as quickly as possible:
- Step 1: Intro chat with Talent Team (High-energy alignment check)
- Step 2: Hiring Manager Interview (Tactical conversation focused on your craft)
- Step 3: The Remote Loop (2 to 4 focused interviews assessing technical and collaboration skills)
- Step 4: The Finish Line (Offer, equity/benefits breakdown, and onboarding)
Ready to thrive? Apply Now If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else.
ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.
Not the perfect match? Join ZOE's Talent Community! If this role isn't the exact right fit, or the timing isn't right, don't let the journey end here. Drop your resume here. When a role opens up that matches your unique superpowers, you'll be the first person we reach out to.
Stay Curious. Follow the Journey. Want to see life behind the scenes, our latest health breakthroughs, and how we're changing the world through food? Follow us on our socials: LinkedIn | Instagram | TikTok | YouTube | Facebook
Analytics Engineer (Marketing/Growth) - Contract Position employer: ZOE
ZOE is an exceptional employer that fosters a dynamic and innovative work culture, where employees are empowered to take ownership of their projects and make impactful contributions. With a focus on employee growth, ZOE offers opportunities for career advancement and the potential for contract roles to transition into permanent positions, all while working with cutting-edge technology in a collaborative environment. Located in a vibrant area, ZOE provides a supportive atmosphere that values diversity and encourages personal development, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics Engineer (Marketing/Growth) - Contract Position
✨Tip Number 1
Get your networking game on! Reach out to folks in the industry, especially those who work at ZOE or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a technical interview or a coding challenge. This is your moment to shine and demonstrate your JavaScript prowess and GTM expertise.
✨Tip Number 3
Prepare for the interview by diving deep into ZOE's mission and values. Tailor your responses to show how your experience aligns with their goals, especially around data accuracy and experimentation.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the team.
We think you need these skills to ace Analytics Engineer (Marketing/Growth) - Contract Position
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Analytics Engineer role. Highlight your experience with GTM, JavaScript, and data pipelines, as these are key to what we’re looking for!
Show Your Passion:Let us know why you’re excited about this role and our mission at ZOE. A genuine enthusiasm can really make your application stand out from the crowd!
Be Clear and Concise:When writing your application, keep it straightforward. Use bullet points where possible to make your skills and experiences easy to read. We love clarity!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get the ball rolling on your journey with us.
How to prepare for a job interview at ZOE
✨Know Your Tech Stack
Familiarise yourself with the tools and technologies mentioned in the job description, like GTM, BigQuery, and JavaScript. Be ready to discuss your hands-on experience with these platforms and how you've used them to drive results in previous roles.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled challenges in data tracking and analytics. Think about specific instances where you improved data quality or resolved discrepancies in marketing signals, as this will demonstrate your ability to think critically and act decisively.
✨Understand the Business Impact
Be prepared to explain how your work as an Analytics Engineer can influence commercial decision-making. Highlight your understanding of how accurate data feeds into marketing strategies and experimentation, and be ready to discuss how you've contributed to similar outcomes in the past.
✨Ask Insightful Questions
During the interview, ask questions that show your interest in the role and the company’s goals. Inquire about their current data challenges, how they measure success in their marketing initiatives, or what their future plans are for the data platform. This not only shows your enthusiasm but also helps you gauge if the role is the right fit for you.
