Lead Product Manager, In-App Growth

ZOE is the science and nutrition company leading a movement to transform the health of millions. We exist because the food we eat is making us sick. Most of what we are taught about food is wrong. ZOE runs the world’s largest nutrition science study to find scientifically proven solutions. Our randomised controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years. ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement. Over 100,000 people rely on ZOE Membership, our personalised nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal. ZOE means life — and you can change your life with food.

The Role

We’re looking for a sharp, entrepreneurial Product Growth Lead to own in-app user activation and revenue growth. This is a senior, hands-on role for someone who thrives in ambiguity, runs toward targets, and brings deep expertise in growing apps - ideally B2C subscription apps in health, wellness, or other high-volume areas with freemium models. You’ll own the full growth engine: from running relentless experiments across onboarding flows to landing funnels, referrals, and monetisation levers. You’ll also own our daily growth KPIs e.g. installs, revenue, and margin; and report on them with clarity and urgency. If you’re looking to get your hands dirty, move fast, and build something meaningful, this is your chance.

What You’ll Be Doing

• Own core business metrics: daily/weekly revenue, installs, CAC, LTV, and margin.
• Lead end-to-end growth experimentation across the funnel, from acquisition through referral, onboarding, activation, and upsell.
• Build and refine viral loops, referral programs, and product-led acquisition strategies.
• Run A/B tests and data-informed experiments with speed and discipline.
• Leverage qualitative and quantitative insights to identify high-impact growth opportunities.
• Collaborate closely with marketing, design, data, and marketing to move the metrics that matter.
• Bring a culture of experimentation, urgency, and ownership across the growth function.

What You’ll Bring to the Table

• 5–10+ years of experience in growth roles for B2C and subscription-based apps.
• Proven track record in managing paid performance marketing and optimising CAC/LTV at scale.
• Deep experience running acquisition and monetisation experiments, not just ideating but executing.
• Background in entrepreneurial, consumer tech apps, ideally health and wellness.
• Strong analytical instincts and fluency with growth metrics, cohort analysis, and funnel optimisation.
• Highly collaborative, resourceful, and unafraid to make bold bets and own the outcome.
• Excellent communication skills and a bias for action.
• Comfort in ambiguity and a scrappy, test-and-learn mindset.

Our Hiring Journey

• Intro Chat with Talent Team – 30–40 mins: A friendly chat to understand your experience, motivation, flexibility, and expectations.
• Hiring Manager Interview – 45 mins: A deep dive into your growth track record, channel ownership, and how you think about experiments.
• Case Study + Live Presentation – 60 mins: We’ll send you a brief to work through. Then you’ll present your ideas and answer questions from the team.
• Cross-Functional Collaboration Interview – 45 mins: Meet our Product, Engineering, and Design team to explore how you work cross-functionally.
• Final Values & Leadership Interview – 45 mins: A conversation focused on leadership, resilience, ownership, and alignment with our mission and values.
• Offer Stage: We like to move fast, keep things clear, and make sure you feel supported every step of the way!

The experience, skills, and attributes listed above reflect what we believe will contribute to success in this role. If you’re passionate about ZOE and the opportunity, but don’t meet 100% of the criteria, we still encourage you to apply. We are committed to supporting growth and are happy to offer up-skilling opportunities where possible.

Remote Philosophy

ZOE is a remote-first company, meaning remote work isn’t just an option — it’s how we work best. We are intentional about building a distributed, high-performing team where collaboration, trust, and flexibility thrive. We design our workflows around asynchronous communication and shared documentation to support autonomy, focus, and cross-timezone collaboration. While our teams work independently, connection and teamwork remain central to how we operate — through regular rituals, meaningful virtual interactions, and in-person gatherings every quarter. These include team offsites and a yearly company-wide retreat to build relationships, spark creativity, and have fun together. Being remote-first also means we value outcomes over hours and trust our team members to manage their work in a way that suits their unique rhythm and responsibilities. This approach allows us to support a truly flexible work environment, while staying aligned with our mission and values. At ZOE, working remotely doesn’t mean working alone — it means being empowered, supported, and connected, wherever you are.

Compensation Philosophy

We are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labour market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success. We believe that building a thriving team requires not only providing fair and competitive compensation but also fostering an environment where success is shared collectively. Our total compensation package is designed to support the well-being of our employees, recognise their individual contributions, and empower them to grow alongside ZOE.

Benefits & Perks

We understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists. Our approach to benefits takes an inclusive and flexible view of both personal and professional growth. From competitive health insurance and wellness packages to inclusive parental policies, building connection, and tailored professional development programs, we’ve got you covered. At ZOE, we continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities

We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply. We ensure a respectful and inclusive environment for all and do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. If you require any accommodations during the interview process, please feel free to inform us, and we will make every effort to support your needs.