Campaign Marketing Manager

ZOE is growing fast and we’re looking for a Campaign Marketing Manager to join our Marketing team. You’ll report into the General Manager for Daily 30, a senior marketing leader responsible for driving growth and brand impact across ZOE’s portfolio. While your home base sits within that team, your remit spans ZOE-wide marketing campaigns, supporting some of our most important brand, product, and commercial moments. This is a highly operational, high-impact role: you are the person who turns ideas into reality—bringing structure, pace, and clarity to how campaigns are planned, briefed, and executed across the business. You’ll combine strong project management with a marketer’s instinct for what "great" looks like, ensuring campaigns land consistently across every channel. You’ll also actively use AI tools and workflows to move faster, improve quality, and scale how we plan, create, and analyse campaigns.

What you’ll be doing

• Own ZOE-wide campaign delivery
• Run end-to-end delivery of integrated campaigns across ZOE marketing
• Own the “moments” calendar across brand, product, and growth initiatives
• Bring order, pace, and accountability to multiple live campaigns at once
• Turn strategy into execution
• Translate marketing strategy into clear, actionable campaign plans
• Align stakeholders, channel owners, and timelines into one coherent execution plan
• Write high-quality briefs that set teams up for excellent execution
• Use AI to speed up planning, structuring, and iteration
• Deliver across three tiers of work
• Tier 1 – Brand-defining moments: Flagship campaigns like major brand storytelling platforms
• Tier 2 – Commercial growth moments: Gifting, Cyber 5, launches, partnerships, and key revenue drivers
• Tier 3 – Always-on coordination: Ensuring consistent messaging across organic, CRM, podcasts, and content
• Orchestrate cross-functional delivery
• Coordinate channel owners across Brand, Growth, Content, Product, and Design
• Ensure each team has what they need—and executes to a high standard
• Manage external partners and agencies where relevant
• Make campaigns come alive
• Collaborate with creative teams to deliver high-quality multi-channel content
• Support execution across social, email, paid, blog, and partnership assets
• Ensure output is consistent with strategy and audience insight
• Test, scale, and experiment
• Support initiatives like affiliate marketing, gifting, sampling, and partnerships
• Help assess what we build in-house vs what we outsource
• Identify opportunities to scale new growth channels
• Track performance and improve
• Monitor campaign performance across channels
• Turn data into clear insights and actions
• Feed learnings back into future campaign planning
• Work smarter with AI
• Use AI to accelerate briefing, content iteration, and analysis
• Embed AI into everyday campaign workflows
• Continuously improve speed, quality, and scalability
• Stay sharp on what good looks like
• Keep up with marketing trends, competitors, and best practice
• Bring strong opinions on high-quality campaign execution

What you’ll bring

• 3–5+ years in campaign or integrated marketing roles
• Proven experience delivering end-to-end campaigns across multiple channels
• Strong project management skills with ability to juggle complexity and pace
• Deep understanding of digital channels (social, email, paid, content, partnerships)
• Strong cross-functional operator who can align multiple stakeholders
• Analytical mindset with ability to turn performance data into action
• Experience in fast-paced, high-growth environments
• Strong point of view on what "great" campaign execution looks like
• Highly organised, clear communicator, and execution-focused
• Comfortable using AI tools as part of modern marketing workflows
• Passion for ZOE’s mission and interest in health, nutrition, and wellness

ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know, we are here to support you.