At a Glance
- Tasks: Lead and innovate creator marketing strategies for diverse clients.
- Company: Join Zeno London, a dynamic communications agency shaping the future of creator marketing.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and continuous learning.
- Why this job: Be at the forefront of the creator economy and make a real impact.
- Qualifications: 10+ years in creator marketing with strong leadership and strategic skills.
The predicted salary is between 59576 - 70000 £ per year.
Zeno London is a communications agency that helps brands build relevance, engagement and advocacy through audience‑first strategies.
We are looking for an experienced creator marketing leader to lead and grow Zeno London’s creator capability as part of the wider ZDX leadership team.
This role combines strategic leadership, client counsel, team development, thought leadership and commercial growth.
- Creator Strategy and Client Leadership
- Lead the development of creator marketing strategies across a diverse portfolio of clients and sectors.
- Provide senior strategic counsel to clients on creator marketing, leveraging creator intelligence, audience insights, social trends and platform developments to inform data‑driven recommendations and programme design.
- Ensure creator programmes align with wider communications, social and business objectives.
- Oversee campaign planning from audience and creator identification through to activation, optimisation and reporting.
- Act as a senior client lead and trusted advisor on creator‑led communications programmes.
- Present strategic recommendations and campaign approaches confidently to senior client stakeholders and integrated agency teams.
- Capability, Development and Innovation
- Own and evolve Zeno London’s creator marketing proposition and service offering.
- Identify emerging opportunities, platform developments and industry trends that can create value for clients and the agency.
- Develop frameworks, processes and best practice to ensure high‑quality delivery across creator programmes.
- Work closely with global and regional teams to share learning and contribute to broader creator marketing initiatives across the network.
- Champion the adoption of AI and emerging technologies across the creator workflow, driving greater efficiency, creator discovery, audience analysis, content optimisation, reporting and programme innovation.
- Team Leadership and Collaboration
- Lead, mentor and develop creator specialists and wider digital team members.
- Support recruitment, onboarding, coaching and career development across the creator capability.
- Foster a collaborative and inclusive team culture that encourages creativity, innovation and continuous learning.
- Partner closely with account, strategy, creative, paid media, analytics and production teams to deliver integrated client programmes.
- Industry Leadership and Thought Leadership
- Act as a visible ambassador for Zeno’s creator marketing capability across the industry.
- Develop thought leadership, points of view and trend analysis that position Zeno as a leader in creator marketing and digital communications.
- Represent the agency at industry events, conferences, awards programmes, webinars and client‑facing forums.
- Build and maintain strong relationships with creators, talent managers, creator agencies, platforms and key industry partners.
- Support marketing and business development initiatives through speaking opportunities, panel participation, media commentary and content creation.
- Identify emerging trends and cultural shifts within the creator economy, translating them into opportunities for clients and the wider agency.
- Commercial Growth and New Business
- Identify opportunities to grow creator services across existing clients and sectors.
- Lead creator workstreams within new business pitches and agency growth opportunities.
- Develop compelling creator‑led recommendations, proposals and thought leadership that support agency growth.
- Support forecasting, project scoping and commercial management of creator programmes.
- Contribute to the continued growth and positioning of ZDX as a market‑leading digital practice.
- Play an active role in shaping the agency’s creator marketing vision and long‑term growth strategy.
- Ideal Candidate Profile
Experienced Creator Marketing Leader
- 10+ years’ experience in creator marketing, influencer marketing, social media, digital communications or integrated marketing, gained within agency and/or in‑house environments.
- Significant experience developing and leading creator strategies across major consumer, corporate, technology, healthcare and/or regulated brands.
- Deep understanding of the UK creator landscape, social platforms and emerging digital culture.
- Strong expertise across the full creator marketing lifecycle, including strategy, creator identification, talent management, contracting, content development, paid amplification, measurement and optimisation.
- Experience leading large‑scale, integrated creator programmes across multiple markets and stakeholder groups.
- Strategic and Commercial Thinker
- Proven ability to translate business objectives into effective creator marketing strategies.
- Strong track record of growing client relationships and identifying opportunities to expand creator marketing programmes.
- Experience leading creator workstreams within competitive pitches and new business opportunities.
- Strong commercial acumen, including experience managing programme scopes, budgets, forecasting and profitability.
- Strong Client Leader
- Significant experience advising senior stakeholders and presenting to executive‑level clients.
- Comfortable leading high‑profile client conversations, workshops and strategic planning sessions.
- Experienced representing creator marketing within integrated agency teams and multidisciplinary client environments.
- Able to build trusted relationships and confidently sell strategic recommendations.
- Strong presentation and facilitation skills, with the ability to simplify complex ideas and inspire action.
- Team Builder and Collaborator
- Experience leading, mentoring and developing specialist and cross‑functional teams.
- Proven ability to manage and inspire teams while maintaining high standards of delivery and collaboration.
- Strong cross‑functional leadership skills, with the ability to bring together specialists from different disciplines around a shared objective.
- Experience working across strategy, creative, social, paid media, analytics and account teams to deliver integrated programmes.
- Collaborative, inclusive and invested in helping others succeed.
- Recognised Industry Voice
- Passionate about the creator economy and actively engaged with industry developments, trends and conversations.
- Comfortable representing the agency externally through speaking engagements, panel discussions, presentations and thought leadership initiatives.
- Strong network across creators, talent management agencies, platforms and industry partners.
- Confident developing and presenting compelling points of view to both client and industry audiences.
- Excited by the opportunity to help shape the future of creator marketing within Zeno and the wider industry.
We are committed to fostering a global, diverse workforce where all employees feel valued, included and empowered.
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Head of Creator employer: ZN003 Zeno UK
Zeno London is an exceptional employer that champions creativity and innovation within a collaborative and inclusive work culture. As a leader in creator marketing, we offer our employees unparalleled opportunities for professional growth and development, supported by a commitment to diversity and empowerment. Located in the vibrant city of London, our team enjoys access to a dynamic network of industry leaders and creators, making it an exciting place to advance your career in digital communications.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Creator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ZN003 Zeno UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ZN003 Zeno UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ZN003 Zeno UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ZN003 Zeno UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Creator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ZN003 Zeno UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ZN003 Zeno UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about ZN003 Zeno UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ZN003 Zeno UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ZN003 Zeno UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ZN003 Zeno UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
