At a Glance
- Tasks: Support digital marketing strategy, execute campaigns, and optimise performance.
- Company: Join a vibrant team at a leading market company with a fun atmosphere.
- Benefits: Enjoy 25 days leave, health care options, and continuous learning opportunities.
- Other info: Flexible working options and a casual dress code create a relaxed workplace.
- Why this job: Make an impact in digital marketing while developing your skills in a supportive environment.
- Qualifications: Experience with CMS, email marketing tools, and Google Analytics is essential.
The predicted salary is between 40000 - 50000 £ per year.
We are excited to welcome a proactive and detail-oriented Digital Marketing Executive to support the delivery of our digital marketing strategy on a fixed term basis. Working closely with the Senior Digital Marketing Manager, you’ll play a key role in executing campaigns, optimising performance, and enhancing the customer journey.
This is a hands-on role combining project delivery with day-to-day digital operations. You’ll be responsible for website updates, building, testing and deploying email campaigns, analysing performance data, and producing actionable reports. You’ll also collaborate with external agencies to support SEO implementation and drive ongoing conversion rate optimisation (CRO) improvements.
The ideal candidate will be comfortable managing multiple priorities, have a strong eye for detail, and be passionate about using data to inform decisions and improve results. Experience with CMS platforms, email marketing tools, Google Analytics, and testing platforms is essential.
Please note this is a fixed term contract for 12 months.
Core Role & Responsibilities:
- Primarily Dereham-based, with some flexibility for home working. Occasional UK travel will be required.
- Support the Senior Digital Marketing Manager in delivering the overall marketing strategy and plans.
- Manage and update company websites, including content and eCommerce areas, as well as the Product Information Management (PIM) system.
- Collaborate with agencies and developers on front- and back-end improvements.
- Support with optimising the website customer journey and user experience to maximise engagement and conversion rates.
- Work closely with the marketing agency to support the delivery of SEO and GEO strategies.
- Develop and utilise data-driven insights and reporting to track performance, measure success, and drive continuous improvement in conversions and engagement.
- Support the delivery of digital projects and campaigns focused on lead generation and increasing marketing-qualified leads (MQLs).
- Analyse campaign performance, evaluating results and identifying opportunities to enhance effectiveness.
- Manage the email marketing calendar and automated lifecycle journeys, including building, testing, deploying, and reporting on campaigns, with clear recommendations for optimisation.
- Maintain accuracy and consistency across digital platforms and marketing data.
Requirements
Essential: Experience with CMS Platforms, email marketing tools and testing/CRO Platforms. Sound knowledge of Google Analytics. Strong IT & Microsoft Excel skills.
Desirable: Knowledge of Sitecore, Pardot (Marketing Cloud Account Engagement) and Salesforce. Knowledge of Salesforce. Basic HTML skills. Marketing background and/or necessary qualification.
Benefits:
- 25 days annual leave + bank holidays
- Company Sick Pay (after qualifying period)
- Fun and lively atmosphere and casual dress code
- Holiday purchase scheme
- Full training and continuous support with your team
- Cycle to Work scheme available
- A market leading company pension
- Life insurance
- Employee rewards and discounts through Perks at Work
- Option to join Health Care Cash Plan
- 24/7 365-day access to Employee Assistance Programme through Health Assured
- Well-being programs – your well-being is important to us
- Access to on-going learning and development with our online learning platform
- You would be joining a fun, colleague focused environment, where you are acknowledged and awarded for hard work.
Digital Marketing Executive - 12M FTC employer: Zipwater
Zipwater is an exceptional employer that values innovation and teamwork, offering a vibrant work culture where employees are encouraged to grow and develop their skills in the fast-paced catering equipment sector. With a strong focus on employee well-being and professional development, Zipwater provides unique opportunities for career advancement while making a meaningful impact in the hospitality industry through high-quality drinking water solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive - 12M FTC
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zipwater and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zipwater are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zipwater on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zipwater. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive - 12M FTC
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zipwater. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zipwater:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zipwater’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zipwater
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zipwater will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zipwater, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
