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For Companies At a Glance
- Tasks: Lead media planning and create impactful multi-channel campaigns.
- Company: Join a thriving global B2B marketing agency in London.
- Benefits: Enjoy competitive salary, growth opportunities, and a dynamic work culture.
- Why this job: Be part of a winning team that values innovation and data-driven strategies.
- Qualifications: 7+ years in media planning with strong B2B experience required.
- Other info: Opportunity to mentor a team and shape future media strategies.
The predicted salary is between 54000 - 84000 £ per year.
Fantastic opportunity for a Media Planning Director with strong B2B experience to join a global agency that’s on a roll - winning new clients and growing existing ones, even in a tough market. If you’re looking for a team that’s thriving, this is it!
Your Impact
- Lead the charge in media planning, crafting high-impact, multi-channel campaigns that drive results.
- Partner with cross-functional teams to bring strategy, content, and creative together seamlessly.
What You’ll Do
- Design and execute full-funnel media strategies across social, search, programmatic, ABM, and publisher partnerships.
- Collaborate with activation teams to ensure seamless execution and performance alignment.
- Mentor a team of media planners, fostering innovation and excellence.
- Present data-driven insights to clients, optimising campaigns for maximum ROI.
- Champion a strategic, analytics-led approach to media planning.
Client Leadership
- Identify growth opportunities and propose innovative media solutions.
- Provide clear, data-backed recommendations to senior stakeholders.
- Mitigate risks and ensure seamless execution of media initiatives.
What You Bring
- Experience: 7+ years in media planning, 3+ in leadership.
- B2B Expertise: Proven success in global, multi-channel B2B campaigns.
- Strategic Mindset: Ability to turn insights into impactful media plans.
- Leadership: Skilled in managing and developing high-performing teams.
- Tech-Savvy: Proficiency in DSPs, ABM platforms, and social media tools.
- Analytical: Strong measurement, reporting, and optimization skills.
Bonus Points (Nice-to-Haves)
- Social Media: Mastery of LinkedIn, Meta, Twitter for B2B.
- Programmatic: Deep knowledge of DSPs, audience insights, and reporting tools.
- ABM: Hands-on experience with platforms like 6Sense or Demandbase.
Join us and shape the future of media planning in a dynamic, data-driven environment!
Senior Media Planner employer: ZipRecruiter
Contact Detail:
ZipRecruiter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media Planner
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in media planning. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in media strategies.
✨Tip Number 2
Showcase your leadership skills by volunteering for projects that require team collaboration. This will not only enhance your profile but also demonstrate your ability to mentor and develop high-performing teams, which is crucial for this role.
✨Tip Number 3
Familiarise yourself with the latest tools and platforms used in media planning, such as DSPs and ABM platforms. Being tech-savvy will give you an edge and show that you are proactive in keeping up with industry advancements.
✨Tip Number 4
Prepare to discuss data-driven insights and how you've optimised campaigns in your previous roles. Being able to articulate your analytical approach will resonate well with the hiring team and highlight your strategic mindset.
We think you need these skills to ace Senior Media Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 7+ years of media planning experience and your leadership skills. Emphasise your success in B2B campaigns and any specific tools or platforms you've used.
Craft a Compelling Cover Letter: In your cover letter, showcase your strategic mindset and ability to turn insights into impactful media plans. Mention specific examples of how you've led teams and optimised campaigns for maximum ROI.
Highlight Relevant Skills: Clearly outline your proficiency in DSPs, ABM platforms, and social media tools. If you have experience with LinkedIn, Meta, or Twitter for B2B, make sure to include that as well.
Showcase Leadership Experience: Discuss your experience in mentoring and developing high-performing teams. Provide examples of how you've identified growth opportunities and proposed innovative media solutions in previous roles.
How to prepare for a job interview at ZipRecruiter
✨Showcase Your B2B Expertise
Make sure to highlight your experience in B2B media planning during the interview. Prepare specific examples of successful campaigns you've led, focusing on how you drove results and engaged clients.
✨Demonstrate Leadership Skills
As a Senior Media Planner, you'll be expected to mentor and lead a team. Be ready to discuss your leadership style and provide examples of how you've developed high-performing teams in the past.
✨Prepare for Data-Driven Discussions
Since the role requires presenting data-driven insights, brush up on your analytical skills. Be prepared to discuss how you've used data to optimise campaigns and make strategic decisions.
✨Familiarise Yourself with Relevant Tools
Ensure you're well-versed in the DSPs, ABM platforms, and social media tools mentioned in the job description. Being able to speak confidently about these technologies will demonstrate your tech-savviness and readiness for the role.
