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For Companies At a Glance
- Tasks: Drive revenue growth and manage key accounts for a major industry trade show.
- Company: Join a leading events organization making waves in the B2B sector.
- Benefits: Enjoy a competitive salary, generous commission, and excellent career growth opportunities.
- Why this job: Be part of a fast-paced team delivering industry-leading exhibitions with a supportive culture.
- Qualifications: Proven experience in commercial sales within events or related industries is essential.
- Other info: This role offers a chance to engage with top industry players and expand your network.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Senior Commercial Manager – Events
Location: Wimbledon
Salary: Competitive, based on experience
Contract Type: Full-Time, In-Office
A leading events organisation is seeking an experienced Senior Commercial Manager to drive revenue growth, manage key accounts, and develop strategic partnerships for a major industry trade show. This is a pivotal role, responsible for exhibition sales—including stand and sponsorship revenue—as well as digital opportunities, leveraging both existing relationships and new business prospects.
Key Responsibilities
- Sales & Revenue Growth: Manage the full sales cycle from lead to contract negotiation and closing deals. Maximise revenue through exhibition stand sales, sponsorship, and digital channels. Identify and engage new business opportunities within relevant industry sectors. Work collaboratively with marketing, operations, and editorial teams to ensure successful event execution.
- Account Management & Partnerships: Build and maintain strong relationships with exhibitors, sponsors, and key stakeholders. Provide excellent account management to ensure high client satisfaction and retention. Develop tailored sponsorship and exhibitor packages to meet client objectives. Act as the key point of contact for commercial partners, ensuring seamless engagement before, during, and after the event.
- Market & Competitor Analysis: Stay informed on industry trends, competitor events, and emerging commercial opportunities. Conduct research to identify potential new revenue streams. Attend industry events to expand networks and generate new leads.
- Financial & Performance Management: Work towards and exceed revenue targets. Provide regular sales reports, forecasts, and performance updates to senior management. Ensure accurate record-keeping of all commercial agreements and contracts.
Skills & Experience Required
- Proven experience in a senior commercial sales role within events, exhibitions, media, or a related industry.
- Strong B2B sales and business development skills, with a track record of securing high-value deals.
- Excellent relationship management and negotiation skills.
- Understanding of exhibitor sales, event sponsorship, digital sales, and partnership management.
- Proactive, results-driven, and strategic mindset.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Familiarity with CRM systems and sales reporting tools.
Why Join?
Opportunity to play a key role in delivering a major industry-leading trade exhibition. A fast-paced, high-growth environment within the B2B events sector. Supportive team culture with excellent career growth opportunities. Competitive salary, generous commission structure, and benefits package.
We Are Aspire Ltd are a Committed employer.
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Senior Commercial Manager - Events employer: ZipRecruiter
Contact Detail:
ZipRecruiter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Commercial Manager - Events
✨Tip Number 1
Network actively within the events industry. Attend trade shows, conferences, and networking events to meet potential clients and partners. Building relationships in person can significantly enhance your chances of landing this role.
✨Tip Number 2
Stay updated on industry trends and competitor activities. This knowledge will not only help you in interviews but also demonstrate your proactive approach to revenue growth and market analysis.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed key accounts and driven revenue growth in previous roles. Highlighting your achievements will set you apart from other candidates.
✨Tip Number 4
Familiarize yourself with CRM systems and sales reporting tools commonly used in the industry. Being able to speak confidently about these tools will show that you're ready to hit the ground running.
We think you need these skills to ace Senior Commercial Manager - Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in commercial sales, particularly within events and exhibitions. Use specific metrics to showcase your achievements in revenue growth and account management.
Craft a Compelling Cover Letter: Write a cover letter that emphasizes your understanding of the events industry and your proven track record in B2B sales. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Relationship Management Skills: In your application, provide examples of how you've successfully built and maintained relationships with clients and stakeholders. Highlight any tailored solutions you've developed for sponsors or exhibitors.
Demonstrate Market Knowledge: Include insights about current trends in the events industry and how you can leverage them to drive revenue growth. This shows your proactive approach and strategic mindset, which are key for this role.
How to prepare for a job interview at ZipRecruiter
✨Showcase Your Sales Success
Be prepared to discuss specific examples of how you've driven revenue growth in previous roles. Highlight your experience with exhibition sales, sponsorships, and digital opportunities to demonstrate your fit for the position.
✨Demonstrate Relationship Management Skills
Since building strong relationships is key in this role, come ready to share stories about how you've successfully managed accounts and partnerships. Emphasize your ability to maintain client satisfaction and retention.
✨Research Industry Trends
Stay informed about current trends in the events and exhibitions industry. Be ready to discuss how these trends could impact the company and suggest potential new revenue streams during your interview.
✨Prepare for Negotiation Scenarios
Given the importance of negotiation in this role, practice discussing your approach to closing deals. Be ready to explain how you handle objections and ensure mutually beneficial agreements with clients.
