Account Manager - Planning

Job Description

JOB DESCRIPTION

You will be directly accountable for leading and overseeing the development and execution of strategic media plans for our clients who operate in a variety of sectors.

This role requires you to have a deep understanding of the media landscape, excellent communication skills, the ability to build and maintain strong client relationships, and to collaborate with other internal teams to ensure the successful implementation of media campaigns that drive business results for our clients.

WHAT YOU CAN EXPECT FROM SMITHFIELD:

Our success is driven by the talented people who comprise the Smithfield team; our business ethos is one of collaboration and sharing knowledge and information.

You will have the opportunity to be accountable for your own career development and will be encouraged to take full advantage of the training opportunities that our membership of the IAB, IPA, and DMA provide.

We have a passionate commitment to Equality and Inclusivity and look to hold monthly workshops during which everybody is invited to participate and share their personal experiences. Dignity and respect of each other is one of our key business drivers.

Away from work, we meet socially, both formally and informally on a regular basis.

YOUR KEY RESPONSIBILITIES WILL BE:

1. Client Servicing:
   • Day-to-day handling of client accounts – relationship building
   • Regular trend identification, culture & competitive analysis for client
   • Ensures communication of creative needs and coordinates with creative teams on timely delivery of assets for timely campaign launch
   • Project manages all client proposals, recommendations, and points of view
2. Media Planning and Strategy:
   • Responsible for the delivery of accurate, impactful inputs that power the client’s plan and help grow their business
   • A solid understanding of how different media channels fit into a plan and can confidently explain their role to others across all media channels
   • Stay abreast of industry trends, emerging technologies, and changes in the media landscape.
   • Assist in the development of comprehensive media plans that integrate various channels including traditional, digital, social, and emerging media
   • Understanding of typical situational analysis tools and techniques e.g. SWOT, Boston Matrix, Porters 5 Forces etc.
   • Ability to work independently to produce compelling market analyses and audience research that aligns with client expectations
   • An understanding of marketing ROI and ability to forecast planning scenarios using industry benchmarks
3. Campaign Performance Analysis:
   • Monitoring campaign performance, making proactive suggestions to improve performance against client KPIs
4. Budget Management:
   • Contribute to the profitability of primary accounts
   • Produce tracking reports to monitor progress against financial goals / targets
5. Team Leadership:
   • Responsible for the timely, accurate delivery of day-to-day requests from the team
   • Contributing to the development of execs within the team

ABOUT YOU

To be successful in this role you will be expected to have most or all of the following attributes:

• Demonstrable previous experience in media planning across all channels with the emphasis on managing integrated campaigns.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills working with both internal stakeholders and clients.
• The ability to lead and inspire a team.
• Proficiency in media planning and using analytical tools.
• Familiarity with industry trends, technologies, and best practices and a commitment to CPD.
• The ability to thrive in a fast-paced, dynamic work environment.
• Confident in preparing and making presentations to both clients and prospective clients.

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