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- Tasks: Manage and optimize digital ad campaigns across platforms like Google Ads and TikTok.
- Company: Join a dynamic team focused on innovative advertising solutions.
- Benefits: Enjoy flexible work arrangements and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing, driving impactful campaigns and collaborating with creative minds.
- Qualifications: 5+ years in digital advertising with expertise in major ad platforms required.
- Other info: Stay ahead of industry trends and implement cutting-edge strategies.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Duration – 6 months
5 years of experience in advertising sales, marketing, consulting or media. Experience in Paid search, Display, Video and other digital media channels.
Key Responsibilities
Campaign Strategy & Execution
- Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and other digital advertising channels.
- Conduct audience research, keyword analysis, and competitive benchmarking to inform campaign strategy.
- Manage budgets effectively, ensuring optimal allocation for maximum return on ad spend (ROAS).
Performance Monitoring & Optimization
- Continuously analyze campaign performance metric
- A/B test ad creatives, targeting strategies, and landing pages to optimize conversion rates.
- Adjust bidding strategies and campaign structures based on real-time data insights.
Client & Stakeholder Management
- Serve as the primary point of contact for clients, providing strategic guidance and regular performance updates.
- Collaborate with internal teams (creative, content, analytics) to align paid media efforts with broader marketing goals.
- Deliver data-driven reports, insights, and recommendations to stakeholders.
Industry Trends & Innovation
- Stay up to date with industry trends, platform updates, and emerging advertising technologies.
- Implement new strategies and best practices to enhance campaign effectiveness and efficiency.
Required Skills & Qualifications
- Experience: 5+ years in paid media, digital advertising, or performance marketing.
- Technical Skills: Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and other relevant platforms.
- Analytical Mindset: Strong ability to interpret data, derive insights, and make data-driven decisions.
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Performance Account Manager employer: ZipRecruiter
Contact Detail:
ZipRecruiter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Account Manager
✨Tip Number 1
Familiarize yourself with the latest trends in digital advertising. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on new strategies and technologies that can enhance your campaigns.
✨Tip Number 2
Network with professionals in the advertising space. Attend industry events, webinars, or local meetups to connect with others who can provide insights or even referrals for opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to optimize performance and achieve high ROAS.
✨Tip Number 4
Showcase your analytical skills by discussing how you use data to inform your decisions. Highlight any tools or methodologies you employ to monitor and optimize campaign performance effectively.
We think you need these skills to ace Performance Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in advertising sales, marketing, and digital media channels. Emphasize your proficiency in platforms like Google Ads, Meta, and LinkedIn, as well as any relevant metrics you've achieved.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of campaign strategy and performance optimization. Mention specific examples of successful campaigns you've managed and how you utilized data to drive results.
Highlight Analytical Skills: Since the role requires a strong analytical mindset, be sure to include examples of how you've interpreted data and made data-driven decisions in past roles. This will demonstrate your ability to optimize campaigns effectively.
Showcase Client Management Experience: Detail your experience in client and stakeholder management. Highlight how you've provided strategic guidance and collaborated with internal teams to align paid media efforts with broader marketing goals.
How to prepare for a job interview at ZipRecruiter
✨Showcase Your Experience
Be ready to discuss your 5+ years of experience in paid media and digital advertising. Prepare specific examples of successful campaigns you've managed, focusing on strategy, execution, and results.
✨Demonstrate Analytical Skills
Highlight your ability to analyze data and derive insights. Be prepared to discuss how you've used metrics to optimize campaigns and improve return on ad spend (ROAS).
✨Stay Updated on Industry Trends
Research the latest trends in digital advertising and be ready to share your thoughts on emerging technologies. This shows your passion for the industry and your commitment to continuous learning.
✨Prepare for Client Management Scenarios
Think of examples where you've successfully managed client relationships. Be ready to discuss how you provided strategic guidance and handled performance updates, as this role requires strong client interaction.
