Event Marketing Coordinator (Contract)

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally and rely on vendors more than ever before to run their businesses. Our cofounders started Zip in 2020 to address this problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and driving incredible value for our customers.

Your Role: Zip is looking for an Events Marketing Coordinator to join as a contractor on our Growth Marketing team. In this role, you will be responsible for planning, executing, and optimizing our small-to-mid-sized sponsored events to drive engagement, generate leads, and enhance our brand presence. You will work closely with cross-functional teams to launch our campaigns effectively to drive the most ROI of each event.

You will be responsible for managing the logistics, design, reporting, and budgeting of in-person, third-party sponsored events. You will work closely across departments with sales, brand and product marketing, demand gen, and customer marketing. The ideal candidate is experienced in project management, sales enablement, event marketing, and has an eye for detail with the ability to manage multiple projects at once. They are resourceful, results-driven, strive for excellence, and thrive in a dynamic environment.

You Will:

• Activate and support in managing a comprehensive event marketing strategy that aligns with our overall marketing goals.
• Work with sales leaders to identify best sales attendance, select contacts for on-site meetings, and pre-event know-before-you-go meetings.
• Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize engagement and connections pre-event, onsite, and post-event.
• Work with internal subject matter experts to tailor content and messaging, ensuring relevance and value to attendees.
• Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation.
• Leverage Salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze event performance metrics, providing actionable insights and recommendations for improvement.
• Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging).
• Maintain Asana and/or other project management of event production.

Qualifications:

• 2+ years in experience in event marketing or management.
• Experience working in or with sales.
• Strong project management skills.
• Excellent written and verbal communication skills - including copywriting.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with experience in data-driven decision making.
• Creative thinker with a passion for storytelling and audience engagement.
• Capable of thriving in a fast-paced setting with meticulous attention to detail.

We encourage all candidates to apply even if your experience doesn’t exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone feels like they belong. We look forward to hearing from you!