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- Tasks: Plan and execute engaging events to boost brand presence and generate leads.
- Company: Join a fast-growing tech company revolutionising procurement with innovative solutions.
- Benefits: Flexible work environment, competitive pay, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a thriving industry.
- Qualifications: 2+ years in event marketing, strong project management, and excellent communication skills.
- Other info: Diverse and inclusive workplace that values innovation and ownership.
The predicted salary is between 36000 - 60000 £ per year.
Zip is looking for an Events Marketing Coordinator to join as a contractor on our Growth Marketing team. In this role, you will be responsible for planning, executing, and optimizing our small-to-mid-sized sponsored events to drive engagement, generate leads, and enhance our brand presence. You will work closely with cross-functional teams to launch our campaigns effectively to drive the most ROI of each event.
You will be responsible for managing the logistics, design, reporting, and budgeting of in-person, third-party sponsored events. You will work closely across departments with sales, brand and product marketing, demand gen, and customer marketing. The ideal candidate is experienced in project management, sales enablement, event marketing, and has an eye for detail with the ability to manage multiple projects at once. They are resourceful, results-driven, strive for excellence, and thrive in a dynamic environment.
You Will:- Activate and support in managing a comprehensive event marketing strategy that aligns with our overall marketing goals.
- Work with sales leaders to identify best sales attendance, select contacts for on-site meetings, and pre-event know-before-you-go meetings.
- Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize engagement and connections pre-event, onsite, and post-event.
- Work with internal subject matter experts to tailor content and messaging, ensuring relevance and value to attendees.
- Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation.
- Leverage Salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze event performance metrics, providing actionable insights and recommendations for improvement.
- Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging).
- Maintain Asana and/or other project management of event production.
- 2+ years in experience in event marketing or management.
- Experience working in or with sales.
- Strong project management skills.
- Excellent written and verbal communication skills - including copywriting.
- Proven ability to manage multiple projects and deadlines in a fast-paced environment.
- Analytical mindset with experience in data-driven decision making.
- Creative thinker with a passion for storytelling and audience engagement.
- Capable of thriving in a fast-paced setting with meticulous attention to detail.
We encourage all candidates to apply even if your experience doesn’t exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you.
Event Marketing Coordinator in London employer: Zip
Contact Detail:
Zip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Coordinator in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the event marketing space. Don’t be shy—introduce yourself and chat about your passion for event marketing; you never know who might have a lead for you!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event marketing projects. Include details on how you managed logistics, drove engagement, and achieved results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share your insights on event marketing trends and engage with industry leaders. This not only builds your personal brand but also keeps you on the radar of companies looking for talent.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Zip. Tailor your application to highlight your event marketing experience and how it aligns with our mission. Let’s make magic happen together!
We think you need these skills to ace Event Marketing Coordinator in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Event Marketing Coordinator role. Highlight your relevant experience in event marketing and project management, and don’t forget to sprinkle in some of that creative flair we love!
Show Off Your Skills: We want to see your excellent written and verbal communication skills shine through. Use clear, engaging language in your application to demonstrate your copywriting abilities and how you can connect with audiences.
Be Data-Driven: Since we value an analytical mindset, include examples of how you've used data to make decisions in past roles. This will show us that you can monitor and analyse event performance metrics effectively.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Zip
✨Know Your Events Inside Out
Before the interview, dive deep into the types of events Zip hosts. Familiarise yourself with their past events and think about how you can contribute to their success. This shows your genuine interest and helps you speak confidently about how you can enhance their event marketing strategy.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've managed multiple projects in the past. Use the STAR method (Situation, Task, Action, Result) to structure your answers. Highlight your ability to juggle deadlines and ensure everything runs smoothly, as this is crucial for the role.
✨Demonstrate Your Analytical Mindset
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of metrics you've tracked and how they influenced your event strategies. This will resonate well, given the emphasis on data-driven decision-making in the job description.
✨Engage with Creative Ideas
Think of innovative ways to engage attendees at events. Whether it's through unique promotional campaigns or interactive elements, be ready to share your creative ideas. This will show that you’re not just a planner but also a thinker who can bring fresh perspectives to the team.