Senior Product Manager (Notifications and Lifecycle)

Simple Life i is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life. We are looking for a strategic product leader to lead the strategy and execution of how we communicate with our users. You will drive long-term retention, activation, and reactivation, build the CRM product roadmap, and implement scalable systems that directly impact key user and business metrics.

You’ll work cross-functionally with Engineering, Marketing, Data Science, and Core Product teams to deliver the best experience to our users. This is a highly visible, systems-oriented role that combines product craft, platform thinking, a data-driven approach, and user empathy.

Key Responsibilities:

• Own the end-to-end Notifications strategy, including push, Live Activity and in-app messaging.
• Balance retention uplift, irritation, and churn risk through evidence-based decision-making;
• Work with product teams across Simple to define the CRM journey according to existing and new product flows;
• Own the experimentation framework: hypothesis design, prioritization, segmentation, and implementation;
• Collaborate with engineering, design, analytics, and QA to deliver product changes and CRM-driven experiences;
• Ensure alignment and consistency across CRM touchpoints and product surfaces;
• Drive deep analysis of user behavior, AHA moments, and retention levers; track and improve key metrics;
• Develop scalable CRM frameworks covering frequency, timing restrictions, cross-funnel logic, and personalization;
• Develop requirements for analytics for operational monitoring as well as experimentation metrics;
• Ensure CRM quality via structured QA, localization workflows, and production monitoring.

What we are looking for:

• Proven experience as a Lead PM, Senior PM, or CRM Lead in B2C Mobile Products;
• Strong understanding of retention mechanics, activation funnels, and behavioral nudges;
• Experience in growing at-scale consumer products and understanding growth via improved user experiences;
• Experience with messaging technologies (e.g. push notifications, Live Activity, email systems or in-app messaging);
• Strong technical fluency; able to work closely with engineering: provide requirements and set up processes;
• Proven ability to define strategy, manage roadmaps, and execute cross-functional projects;
• Strong analytical skills; comfortable with dashboards, A/B testing, and data-driven decisions.
• Experience with AI tools in work operations.

Nice to Have:

• Experience in health, fitness, or wellness products;
• Experience building behavioral segmentation or user-state machines;
• Hands‑on experience with Braze or similar platforms;

What We Offer:

• A senior role with real influence over product growth;
• Autonomy in decision-making and experimentation;
• A strong cross-functional team and a data-driven culture;
• Room to innovate, systematize, scale, and leave a mark.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In-office, remote and hybrid work opportunities;
• The equipment you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk.