Product Content Lead

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support. Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably.

Right now, we are looking for a Product Content Lead (hands-on) to lead our product content roadmap with an important hands‑on emphasis. Elevating how millions of users experience guidance, coaching, and habit‑building inside SIMPLE. This is a high‑impact role where content directly shapes activation, engagement, behaviour change, retention, and long‑term outcomes for our users. Push the pace of innovation and build a healthier world with us!

What You’ll Do:

• Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities;
• Partner closely with the Product Lead and cross‑functional teams to integrate content seamlessly into the product: onboarding, coaching, habit‑formation journeys, interventions, feature launches, and monetisation flows;
• This is a hands‑on role, so you’ll be expected to produce and refine high‑quality content yourself: in‑app articles, behaviour‑change content, videos, scripts, guides, social formats, and video outputs;
• Build and lead a high‑performing product content organisation, including in‑house specialists and a scalable network of freelancers, contractors, and subject‑matter experts;
• Create and optimise efficient workflows, editorial processes, QA systems, and documentation for a modern, data‑driven content operation;
• Use advanced photo/video editing capabilities and AI‑enhanced tools to scale production, increase quality, and expand creative possibilities;
• Lead our short‑form content strategy for in‑app engagement, ensuring formats resonate across demographics;
• Review analytics and experimentation: define KPIs, build dashboards with Data, analyse performance trends, and run structured A/B tests;
• Ensure all content is inclusive, evidence‑aligned, compliant, and grounded in behaviour science best practice.

What We’re Looking For:

• 5+ years of experience in content strategy, content creation and production and working closely with consumer product leadership;
• 1‑3+ years leading a content team or function in a digital consumer environment;
• Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue;
• Strong analytical skills — comfortable with dashboards, experimentation, KPI setting, and deriving insights to drive optimisation;
• Hands‑on experience in advanced video and visual editing, plus strong literacy in AI‑powered content workflows;
• Demonstrated success in delivering high‑impact content for multiple age groups;
• Outstanding writing, editing, and storytelling abilities across formats (in‑app, visual, video, long‑form, educational);
• Preferable experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts;
• Ability to work fast, iterate frequently, and lead with both strategic clarity and hands‑on execution;
• Bonus: experience in health, wellness, weight loss, habit formation, or coaching products.

Perks and Benefits:

• Open‑minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game‑changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In‑office, remote and hybrid work opportunities; Relocation package (Cyprus) - optional;
• The equipment whatever you need to be happy and productive;
• 21 days annual leave, plus bank holidays (those observed where you live);
• A premium SIMPLE subscription;
• Flexible hours. We focus on your results, not how long you spend at your desk.

About our values:

• Think deeper: We understand that in order to grow we need to make all our decisions reality‑based and change our opinion based on what we learn.
• Focus on impact: Results and speed matter. When we are competing to become an A‑player in the digital health market, we don’t have the luxury of deliberation.
• Take ownership: We seek to improve all facets of our company even in ways beyond our job description.
• Push the limits: We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work.
• Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together.