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- Tasks: Lead and optimise paid search campaigns across Google and Microsoft Ads.
- Company: Join a fast-growing B2B startup with a dynamic marketing team.
- Benefits: Enjoy 24 days holiday, early finish Fridays, and a £1200 annual benefits allowance.
- Why this job: Make a real impact on performance marketing in a creative and data-driven environment.
- Qualifications: 3-5+ years in Paid Search with strong analytical and communication skills.
- Other info: Exciting career growth opportunities and a chance to work remotely.
The predicted salary is between 55000 - 70000 £ per year.
Senior Paid Search Manager
Join to apply for the Senior Paid Search Manager role at Zinc
Application Deadline: 7 November 2025
Department: Marketing – Campaigns, Comms & Content
Employment Type: Full Time
Location: Zinc – London
Compensation: £64,000 – £70,000 / year
Description
We’re looking for a Senior Paid Search Manager to take full ownership of Zinc’s paid search strategy and execution — across Google and Microsoft Ads, alongside the remaining Google Suite: particularly YouTube and Display.
You’ll be the in-house expert on performance marketing. Planning, running and optimising high-impact campaigns that drive real pipeline, improve ROAS, and expand Zinc’s reach.
You’ll be a part of the Growth team, working closely with the Head of Marketing and Growth Lead to bring a data-driven mindset and an experimental edge to every campaign. You’ll test relentlessly, push for better insights, and stay ahead of every platform change and industry trend.
Key Responsibilities
- Run and optimise paid advertising campaigns across PPC, Display, and YouTube.
- Plan, build, and scale paid search campaigns across Google Ads and Microsoft Advertising.
- Lead A/B testing across ad copy, landing pages, and audiences to sharpen Zinc’s paid strategy.
- Spot performance gaps and implement new initiatives to improve results.
- Monitor and analyse data from GA4, Google Tag Manager, and Search Console, translating insights into clear, actionable reports.
- Collaborate cross-functionally with the wider marketing and revenue teams to deliver integrated campaigns and report back on performance and insights.
- Manage budgets efficiently, ensuring every pound drives measurable value.
- Stay ahead of the curve on all platform and feature changes, privacy updates, server-side tracking, and first-party data strategies.
- Contribute strategically to Zinc’s overall growth roadmap — with paid search as your domain.
(Bonus if you can also contribute to technical SEO improvements and backlink building where possible.)
Skills, Knowledge and Expertise
- 3–5+ years of hands‑on experience in Paid Search (Google & Microsoft Ads).
- B2B experience is essential — you understand pipeline generation, longer funnels and LTV metrics.
- Strong analytical mindset: you love digging into data to find what moves the needle.
- Creative brain and a strong communicator — we’re looking for someone who doesn’t just execute campaigns, but wants to share learnings and experiment.
- Proven success in managing significant budgets and improving ROAS.
- Hands‑on experience with GA4, Google Tag Manager, and Search Console.
- Confident managing campaigns end‑to‑end — from strategy to execution to reporting.
- Agency background transitioning in‑house? Perfect.
Bonus: wider marketing experience beyond PPC (Paid social, CRO, or SEO).
Who You Are
You’re curious, ambitious, and endlessly analytical. You love data, testing, and tinkering until you find the lever that works. You’re passionate about performance marketing and constantly learning — from webinars, industry updates, or your own experiments. You’re a confident communicator and feel comfortable taking complex insights and presenting them back to the wider business in a digestible way.
Most importantly, you’re excited to help a fast‑growing B2B startup scale through smart, creative, measurable paid search.
What we offer
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to MoreHappi coaching
- Company socials, quarterly team socials Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
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Senior Paid Search Manager employer: Zinc
Contact Detail:
Zinc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best campaigns and results. This will help you stand out and demonstrate your expertise in paid search management.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Research Zinc’s marketing strategies and think about how you can contribute to their growth — this shows you're genuinely interested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on joining the Zinc team and ready to dive into the exciting world of performance marketing.
We think you need these skills to ace Senior Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Search Manager role. Highlight your experience with Google and Microsoft Ads, and don’t forget to showcase any B2B success stories. We want to see how you’ve driven results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for performance marketing and how your analytical mindset has led to successful campaigns in the past. Let us know why you’re excited about joining Zinc!
Showcase Your Data Skills: Since we love data-driven insights, make sure to mention your experience with GA4, Google Tag Manager, and Search Console. Give us examples of how you've used data to optimise campaigns and improve ROAS.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar. Don’t miss out on this opportunity!
How to prepare for a job interview at Zinc
✨Know Your Numbers
As a Senior Paid Search Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROAS and LTV, and be ready to discuss how you've improved these in past roles. Bring specific examples of campaigns you've run and the data behind their success.
✨Showcase Your Creativity
This role isn't just about numbers; it's also about creativity. Prepare to share innovative ideas for campaigns or A/B tests you've conducted. Think about how you can bring a fresh perspective to Zinc's paid search strategy and be ready to discuss your thought process.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing GA4, Google Tag Manager, and Search Console. Be prepared to explain how you've used these tools to analyse data and optimise campaigns. If you have experience with any new features or updates, mention those too!
✨Understand the Bigger Picture
Zinc is looking for someone who can contribute to overall growth. Research the company’s goals and think about how your paid search strategies can align with them. Be ready to discuss how you can collaborate with other teams to create integrated campaigns that drive results.
