At a Glance
- Tasks: Own and optimise CRM systems to enhance customer journeys and lifecycle marketing.
- Company: Join Zinc, a forward-thinking company revolutionising data ownership in hiring.
- Benefits: Enjoy 24 days holiday, early finish Fridays, and a £1200 annual benefits allowance.
- Other info: Work remotely, enjoy company retreats, and access unlimited coaching.
- Why this job: Make a real impact on marketing strategies while collaborating with a dynamic team.
- Qualifications: Experience with HubSpot and proven skills in building effective marketing programmes.
The predicted salary is between 70000 - 88800 £ per year.
Zinc’s Content & Authority squad is at the heart of prospects and customers hearing the right message at the right time. We need our first Lifecycle Marketing Manager to join us and own the CRM systems and journeys that progress contacts from Subscriber to MQL and beyond.
What you’ll own:
- Build and maintain nurture segmentation, workflows, and automations
- Keep lists clean, contacts healthy, and documentation sound
- Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
- Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
- Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
- Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.
- Define, track, and report on the KPIs that matter for each programme – open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
- Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
- Turn data into clear recommendations grounded in context, not just numbers – and advocate for changes based on findings
In your first 90 days:
- HubSpot is audited, list hygiene issues are documented and a remediation plan is in motion
- At least one nurture programme is live or rebuilt from scratch with a clear measurement framework
By 6 months:
- You own a functioning lifecycle programme across at least two journey stages (e.g. Subscriber → MQL, onboarding)
- A/B testing is running as standard; you can point to at least one change you shipped based on test results
- Deliverability health metrics (bounce rate, spam complaint rate, sender reputation) are monitored and within acceptable thresholds
By 12 months:
- Email-influenced MQL volume and stage-progression rates are measurably improving quarter-on-quarter
- Lifecycle programmes are documented, scalable, and understood by cross-functional stakeholders
- You're a trusted partner to sales, AM, and product – proactively flagging what's changing in CRM and why it matters to them
Skills, Knowledge and Expertise
- Used HubSpot as your CRM
- Proven experience building programmes from scratch, not just inheriting them, in a CRM, lifecycle, or retention marketing role in B2B SaaS and want to do it again
- Strong copywriting skills, with a portfolio of email work that drove measurable performance
- A working knowledge of email deliverability: authentication, sender reputation, and list hygiene
You’ll thrive if you’re…
- Conscientious about how you build: noting limitations, watch‑outs, and recent changes to the CRM or service models that impact your flow design logic
- In touch with the impact CRM work has on the cross‑functional colleagues and you care about helping them understand what’s changing and why
- A calm, proactive communicator with stakeholders of all levels and departments
- Excited about the campaigns, assets, and messaging being worked on by those around you
- Interested in how AI is evolving in marketing
What we offer
- Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to MoreHappi coaching
- Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
Senior Marketing Manager employer: Zinc
Zinc is an exceptional employer that prioritises a vibrant work culture and employee growth, making it an ideal place for the VP of People role. With a commitment to scaling while preserving its unique environment, Zinc offers generous benefits such as 24 days holiday, early finish Fridays, and a yearly retreat abroad, alongside a strong focus on professional development and leadership collaboration. Join a dynamic team in London where your contributions will directly shape the future of the company and its people strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zinc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zinc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zinc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zinc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zinc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zinc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zinc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zinc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zinc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zinc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
