At a Glance
- Tasks: Lead paid media campaigns across LinkedIn, Meta, and emerging channels to drive demand.
- Company: Zinc is a forward-thinking company focused on building a world-class marketing engine.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a dynamic team with a hands-on role and excellent career advancement potential.
- Why this job: Make a real impact by turning attention into pipeline and driving brand awareness.
- Qualifications: Experience in paid media and a passion for data-driven marketing strategies.
The predicted salary is between 37800 - 46200 £ per year.
Zinc’s marketing function is building toward a world-class demand engine.
As we push beyond the UK, we want to reach our ICP in the ways they want to be reached, across a range of paid media channels, and turn that attention into pipeline (not just clicks and impressions).
This role owns that.
You’ll sit within the Demand Generation team, reporting into the Senior Demand Generation Lead, and working closely with Social, Content, Creative, Sales and the wider commercial team.
You’ll run paid media across Linked In (our primary channel), Meta and emerging paid channels, driving lead generation, demand generation, pipeline growth, brand awareness and account-based marketing.
You’ll be accountable for what paid delivers in Hub Spot and Dreamdata (leads, MQLs, pipeline and revenue), not just what the platforms report.
This is a hands-on IC role.
You’ll build, launch, test and optimise campaigns yourself, and own the strategy behind them. (Please find full interview process listed in the Job description on our website - including timelines)
Marketing Manager - Paid Media in London employer: Zinc
At Zinc, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through our supportive environment, where you can lead a small analyst team while also being hands-on in your role. With generous benefits like 30 days to work from anywhere, early finish Fridays, and a focus on mental well-being, we ensure that our employees thrive both personally and professionally in a dynamic and rewarding setting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Paid Media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zinc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zinc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zinc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zinc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Paid Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zinc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zinc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zinc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zinc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zinc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zinc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
