At a Glance
- Tasks: Lead paid media campaigns, optimise strategies, and analyse performance to drive results.
- Company: Join Zinc, a forward-thinking company focused on building a world-class demand engine.
- Benefits: Enjoy 24 days holiday, early finish Fridays, and a £1200 annual benefits allowance.
- Other info: Flexible work options and exciting company retreats await you!
- Why this job: Make an impact in a dynamic team while exploring innovative marketing channels.
- Qualifications: 3+ years of hands-on paid social experience, especially with LinkedIn.
The predicted salary is between 49500 - 60500 £ per year.
Описание
Zinc’s marketing function is building toward a world-class demand engine.
As we push beyond the UK, we want to reach our ICP in the ways they want to be reached, across a range of paid media channels, and turn that attention into pipeline (not just clicks and impressions).
This role owns that.
You’ll sit within the Demand Generation team, reporting into the Senior Demand Generation Lead, and working closely with Social, Content, Creative, Sales and the wider commercial team.
Задачи
- Paid social campaign management: Planning, building and launching campaigns, predominantly on Linked In with a lighter touch on Meta, across campaign objectives and audiences.
- Leading activity across the full funnel, balancing brand, consideration and retargeting, in the UK and as we expand globally.
- Strategy and budget ownership: Owning the paid social strategy, set against marketing objectives and commercial targets.
- Managing budgets, pacing and forecasting, and making data-led recommendations to the Senior Demand Gen Lead to improve performance and ROI.
- Optimisation and testing: Running regular A/B tests across ad types, audiences, messaging, creative and landing pages, guided by a structured testing roadmap.
- Making fast pause/scale calls from the data.
- Emerging channels: Identifying and recommending new channels to test (e. g.
Reddit ads, Chat GPT ads, G2 ads) and running pilots from a scoped test plan through to a clear scale or kill decision.
- Reporting openly on the results and limitations of each so we can make informed investment decisions.
- Reporting and analysis: Producing monthly paid reports covering spend, pipeline, and ROAS, using Hub Spot and Dreamdata to show what’s driving Leads, MQLs, SQLs and revenue.
- Giving marketing leadership clear readouts with recommendations, not just numbers.
- Owning the tagging framework (UTMs, tracking pixels, GA4, Hub Spot integration), including its accuracy and maintenance.
- Cross-functional collaboration: Working closely with marketing and the commercial teams to ensure paid activity isn’t siloed.
- Partnering with the Social Media Manager and Creative team to produce performance-led assets at a steady cadence and avoid creative fatigue, and aligning on a thought leadership approach that carries high-performing organic content into paid and vice versa.
Требования
- 3+ years hands-on paid social experience, predominantly in Linked In.
- Proven experience running Linked In campaigns for a B2B business, ideally in-house.
- Experience running account-based paid campaigns using target lists and CRM-synced audiences, alongside Sales.
- Strong analytical skills, and comfortable using Hub Spot, Google Analytics and attribution tooling (we use Dreamdata) to collate clear and consistent performance reports.
- Budget ownership and a track record of tying spend to pipeline and the impact on revenue.
- Comfortable setting up tracking and talking about the commercial impact of your channels.
- Experience running structured experiments across paid media channels.
- Будет плюсом: Experience managing display, programmatic, You Tube or paid search campaigns; Experience scaling Linked In campaigns internationally; Piloting emerging channels for Zinc (Reddit, ads, G2 ads, Chat GPT ads) through to a scale or kill decision; Hands-on experience with Linked In Insight Tag, Conversions API and UTM governance, with a working grasp of consent and GDPR‑compliant tracking
Условия
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance (Thanks Ben, from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
Marketing manager in paid media in London employer: Zinc
At Zinc, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through our supportive environment, where you can lead a small analyst team while also being hands-on in your role. With generous benefits like 30 days to work from anywhere, early finish Fridays, and a focus on mental well-being, we ensure that our employees thrive both personally and professionally in a dynamic and rewarding setting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing manager in paid media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zinc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zinc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zinc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zinc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing manager in paid media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zinc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zinc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zinc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zinc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zinc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zinc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
