Lifecycle Marketing Manager

Zinc’s Content & Authority squad is at the heart of prospects and customers hearing the right message at the right time. We need our first Lifecycle Marketing Manager to join us and own the CRM systems and journeys that progress contacts from Subscriber to MQL and beyond.

What you’ll own:

• Build and maintain nurture segmentation, workflows, and automations
• Keep lists clean, contacts healthy, and documentation sound
• Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
• Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
• Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
• Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off.
• Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
• Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
• Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings

In your first 90 days:

• HubSpot is audited, list hygiene issues are documented and a remediation plan is in motion
• At least one nurture programme is live or rebuilt from scratch with a clear measurement framework

By 6 months:

• You own a functioning lifecycle programme across at least two journey stages (e.g. Subscriber to MQL, onboarding)
• A/B testing is running as standard; you can point to at least one change you shipped based on test results
• Deliverability health metrics (bounce rate, spam complaint rate, sender reputation) are monitored and within acceptable thresholds

By 12 months:

• Email-influenced MQL volume and stage-progression rates are measurably improving quarter-on-quarter
• Lifecycle programmes are documented, scalable, and understood by cross-functional stakeholders
• You’re a trusted partner to sales, AM, and product - proactively flagging what's changing in CRM and why it matters to them

Skills, Knowledge and Expertise:

• Used HubSpot as your CRM
• Proven experience building programmes from scratch, not just inheriting them, in a CRM, lifecycle, or retention marketing role in B2B SaaS and want to do it again
• Strong copywriting skills, with a portfolio of email work that drove measurable performance
• A working knowledge of email deliverability: authentication, sender reputation, and list hygiene

You’ll thrive if you’re…

• Conscientious about how you build: noting limitations, watch-outs, and recent changes to the CRM or service models that impact your flow design logic
• In touch with the impact CRM work has on the cross-functional colleagues and you care about helping them understand what’s changing and why
• A calm, proactive communicator with stakeholders of all levels and departments
• Excited about the campaigns, assets, and messaging being worked on by those around you
• Interested in how AI is evolving in marketing

What we offer:

• Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring
• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad
• 30 days to Work from anywhere
• Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to MoreHappi coaching
• Company socials, quarterly team socials
• Free Monday lunches
• Nursery workplace benefit scheme (Yellownest)
• Option to lease an electric car through Electric Car Scheme
• Celebrated Zinc anniversaries