At a Glance
- Tasks: Create and implement sales training materials to empower our sales team.
- Company: Join Zinc, a fast-growing B2B SaaS company with a vibrant culture.
- Benefits: Enjoy 24 days holiday, early finish Fridays, and a £1200 annual benefits allowance.
- Other info: Work remotely for 30 days a year and enjoy company retreats abroad.
- Why this job: Be the first dedicated enablement hire and shape the future of our sales team.
- Qualifications: Experience in sales enablement or sales ops, with strong storytelling skills.
The predicted salary is between 60750 - 74250 £ per year.
Zinc is scaling its commercial motion — new enterprise pipeline, a growing AE team, increased focus on account expansion, and reps at different stages of ramp. This is our first dedicated enablement hire, working closely with our Head of Sales to build the function from the ground up. You'll be hands-on from day one: turning what Sales, Product, and Marketing already know into material and coaching that helps every rep sell Zinc's story consistently, from first call to closed-won and beyond.
Key Responsibilities
- Own the AE onboarding & ramp strategy: design the playbook that gets new AEs productive fast — product knowledge, ICP, objection handling, narrative and competitive positioning — and iterate it as the team scales.
- Set the standard for SDR/AE/AM consistency: define how pre-sales and post-sales messaging stays aligned across the full customer lifecycle, and hold the line on it as new reps and products come online.
- Content strategy that sells: partner with Marketing and Product leadership to turn case studies, ROI data, and feature releases into first-call decks, pipeline collateral, one-pagers, and battlecards reps actually use — using the deal room, video, GIFs, and Claude. You'll be a producer, not a project manager, but you'll also decide what gets built and why.
- Coaching & certification: design and run the call review, skill assessment, and refresher cadence that keeps the team improving well past onboarding.
- Tooling ownership: partner with RevOps and GTM engineering to shape the sales stack reps touch daily (HubSpot, Gong, enablement content hub) — you'll have a real say in how it's configured.
- Needs assessment: run the gap-analysis process across reps and managers (1:1s, surveys, call reviews) and use it to set enablement's priorities, not just react to requests.
- Multi-format delivery: decide the right mix of live training, async modules, job aids, and peer coaching so enablement fits around a working sales floor.
- Performance feedback loop: own the reporting on enablement impact against quota attainment, ramp time, and win rate, and present results and roadmap to Sales leadership each quarter.
Skills, Knowledge and Expertise
- Experience in sales enablement, sales ops, or real closing sales experience at a B2B SaaS company, ideally selling into mid-market/enterprise, with some prior ownership of an enablement function or program.
- A gift for storytelling — building clear, compelling narratives, both internally and in external resources.
- Not a master of visual design, but you know what looks good and can replicate it.
- Relentlessly curious, with a passion for understanding what makes people tick and a drive to build a deep understanding of whatever industry you're operating in.
- Fluent in the standard sales playbooks (MEDDPIC etc.), and confident enough in the craft to know where they break down and adapt accordingly.
- Comfortable designing and delivering training yourself — a builder and facilitator, not just a project manager.
- Data-literate: you can pull HubSpot/Gong data, spot where reps are losing deals or stalling, and turn that into an enablement fix, working cross-functionally with our RevOps Manager to lift conversion rates and sales velocity.
- Excellent written and verbal communicator — you'll be creating content and coaching people at every level, from new starters to senior AEs, and comfortable presenting results to leadership.
What we offer
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
Sales Enablement Specialist in London employer: Zinc Work
Zinc is an exceptional employer, offering a vibrant work culture that prioritises employee growth and well-being. As a Sales Enablement Specialist, you'll enjoy a hands-on role in shaping the sales function while benefiting from generous perks like 24 days of holiday, early finish Fridays, and a £1200 annual benefits allowance. With opportunities for professional development and a supportive environment, Zinc is committed to helping you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement Specialist in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Enablement Specialist at Zinc Work, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Zinc Work. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Enablement Specialist. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Enablement Specialist in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Zinc Work:When writing your cover letter, make sure to tailor your message specifically for Zinc Work. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Zinc Work
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Zinc Work that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Zinc Work that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Zinc Work’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
