At a Glance
- Tasks: Create engaging social content that drives real-world impact on global issues.
- Company: Zinc Network, a leader in tackling complex challenges through innovative campaigns.
- Benefits: Flexible freelance role with opportunities to innovate and collaborate globally.
- Other info: Diverse and inclusive environment with room for growth and experimentation.
- Why this job: Join a mission-driven team and make a difference through creative storytelling.
- Qualifications: Strong design skills, social media savvy, and proficiency in creative tools.
The predicted salary is between 36000 - 44000 £ per year.
Introducing Zinc Network
For over fifteen years, Zinc Network has been helping clients navigate complex challenges at the intersection of security, technology, and behaviour change.
Working in partnership with a global network of media, communities, and influencers, we help clients understand the most complex issues, design behavioural interventions, create compelling campaigns, activate trusted grassroots networks, and evaluate impact.
That's what we do today for governments, NGOs, and private sector partners working on some of the toughest briefs: protecting children online, strengthening democratic resilience, and championing purpose-driven technologies and organisations.
We're now building Kora — our AI-powered platform that systematises this expertise into scalable technology, making interventions faster and more cost-effective whilst enabling clients and grassroots partners to design and deliver them independently.
The world is becoming increasingly complex — with accelerating technology, evolving security threats, and shifting geopolitical and economic dynamics.
That's where you'll find
Zinc: tackling the trickiest challenges where these forces collide and driving impact on the issues that matter most.
About the role
Are you a creative thinker with the hands-on skills to bring bold ideas to life across different social platforms?
Zinc Network is expanding its talent pool for Social Content Specialists ; hybrid content strategists and makers who can turn audience insights and campaign briefs into engaging, platform-native content, from Stories to GIFs, polls to Reels.
In this role, you’ll be responsible for turning our big-picture creative concepts into reality across different social platforms.
You’ll brainstorm content ideas, develop visual styles and tone of voice, and produce high-quality content across video and static social formats.
From writing punchy copy to creating short-form videos and graphics, you’ll craft stories that resonate with audiences and drive real-world impact.
This is an opportunity to work on purpose-driven campaigns that tackle issues of global importance.
If you’re versatile, trend-aware, and thrive at the intersection of content strategy and creativity, we want you in our pool of go-to specialists.
Key responsibilities
- Interpret briefs and recommend content approaches tailored to objectives, platforms (aspect ratios, placements, safe zones), and audience insights.
- Contribute original ideas in brainstorms and project meetings, shaping campaign narratives and social storytelling.
- Design and produce social-first content across video and static formats, from short-form videos, animations, and explainers to graphics, carousels, and shareable cards, ensuring all outputs are optimised for various platforms, while staying aligned with campaign goals and brand guidelines.
- Repurpose existing creative into fresh formats, ensuring assets are audience-relevant, accessible, and platform-native.
- Tailor all content to the specific requirements of each platform, applying best practices for formats, safe zones, accessibility, and native tone of voice.
- Write clear, impactful on-screen copy and social captions that enhance engagement.
- Stay up to date with evolving content trends, platform updates, and audience behaviours to keep creative fresh, effective and relevant.
- Work closely with designers, strategists, researchers, and campaign teams, responding to feedback and iterating on assets to deliver high-quality final outputs.
- What we’re looking for
- Strong eye for design, motion, and narrative, with confidence in presenting ideas.
- Understanding of what drives engagement on Instagram, Tik Tok, You Tube Shorts, Telegram, and emerging platforms.
- Proven ability to develop social-first content that is both imaginative and strategic.
- Proficiency in Canva, Adobe Premiere and the Adobe Creative Suite
- Comfortable in a fast-paced, collaborative environment with excellent time management.
- Ability to adapt creative approaches to diverse audiences, with awareness of sociopolitical contexts.
Why Zinc?
- Contribute to campaigns that strengthen open societies.
- Scope to innovate and experiment with new ideas and formats.
- Collaborate with international teams and contribute to projects that engage audiences around the world.
We are committed to building a diverse and inclusive team and welcome applications from individuals of all backgrounds.
We believe that a diversity of perspectives, cultures and experiences strengthens the creativity and relevance of our work.
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Social Content Specialist - Freelance Talent Pool employer: Zinc Network
Zinc Network is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals seeking to make a meaningful impact. With a focus on employee growth, we offer ample opportunities for development and advancement within a dynamic team environment. Located in Europe, our commitment to quality outputs and effective partnerships ensures that you will be part of exciting and complex campaigns that drive real change.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Specialist - Freelance Talent Pool
✨Get Involved in Local Communities
Social work is all about connections and community, so don’t shy away from getting hands-on. Volunteer at local charities or grassroots organisations. This not only boosts your skills but also helps you build a solid network, often leading to freelance opportunities in social work!
✨Showcase Your Work Online
Create a portfolio showcasing case studies and successes from your social work. Use platforms like LinkedIn to share insights about your experiences. The more visible you are in showcasing your expertise, the more likely you are to attract clients who need your services.
✨Tap into Social Work Networks
Join online forums and social media groups specifically for social workers. Websites like The National Association of Social Workers (NASW) have resources and connections tailored for freelancers. Being active in these spaces can lead to referral opportunities and job postings that aren’t advertised elsewhere.
✨Reach Out Directly to Organisations
Don’t wait for job listings – be proactive! Reach out to local charities, schools, and health organisations to pitch your freelance services. Many times, they might not advertise for help, but would love to know you’re available. Plus, applying through our website can give you an edge in visibility!
We think you need these skills to ace Social Content Specialist - Freelance Talent Pool
Some tips for your application 🫡
Showcase Your Experience in Social Work:When applying for a freelance social work position at Zinc Network, make sure to highlight any relevant experience you've gained—whether it's through internships, volunteer work, or previous roles. Include specific examples that demonstrate your ability to handle diverse client needs and situations.
Include Your Qualifications and Certificates:Don’t forget to mention any qualifications or certifications relevant to social work, like your degree or specialised training. These can really set you apart from other candidates, especially since social work often requires specific credentials to ensure client safety and well-being.
Present a Strong Portfolio:As a freelancer, it’s great to have a portfolio that showcases your case studies or programme designs. This can help potential clients, like Zinc Network, see the tangible impact of your work. Include client testimonials where possible to add credibility!
Clarify Your Availability and Rates:When you apply, be upfront about your availability and rates. Since freelance social work can be quite flexible, stating your working hours and what you charge will help Zinc Network understand how you fit into their needs. It's all about setting the right expectations!
How to prepare for a job interview at Zinc Network
✨Showcase Your Experience
As a freelancer in social work, it’s crucial to highlight your previous experiences. Share case studies or anecdotes that illustrate your ability to manage diverse client needs. Remember, specific situations where you made a positive impact can really set you apart!
✨Prepare for Ethical Scenarios
Expect questions about ethical dilemmas you’ve faced in your past work. Social work often involves complex situations; be prepared to discuss how you navigated those scenarios and the decisions you made. This will showcase your critical thinking and adherence to ethical standards.
✨Pitch Your Unique Approach
Freelancing means you have a unique selling point. Be ready to explain what makes your approach distinct. Whether it's a specific methodology you adhere to or a particular demographic you focus on, articulating this can convince potential clients of your value.
✨Discuss Your Availability and Rates
In a freelance interview, it’s essential to clearly discuss your availability and how you structure your rates. Be honest about what you can commit to, whether it’s hours, specific projects, or ongoing support. Transparency here builds trust with Zinc Network from the get-go!
