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- Tasks: Create engaging social content that drives real-world impact across various platforms.
- Company: Join Zinc Network, a mission-driven organisation tackling global challenges.
- Benefits: Collaborate with diverse teams and innovate on purpose-driven campaigns.
- Why this job: Make a difference by crafting stories that resonate and engage audiences worldwide.
- Qualifications: Strong design skills, social media savvy, and proficiency in creative tools.
- Other info: Flexible freelance role with opportunities for growth in a dynamic environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Social Content Specialist – Freelance Talent Pool
3 days ago Be among the first 25 applicants
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Introducing Zinc Network
Zinc Network\’s mission is to nurture open societies and protect them from threats such as disinformation, violent extremism, and malign influence. Zinc conceptualises and creates programs, interventions, and strategic communications campaigns around some of the world\’s most complex problems—from disinformation to extremist, media capture to authoritarianism. We are headquartered in London with 60+ team members from diverse professional and cultural backgrounds. Zinc works with a broad range of governmental, NGO, and private sector clients, including the UK Home Office (HO), the UK Foreign, Commonwealth and Development Office (FCDO), the United States Agency for International Development (USAID), the U.S. Department of State (DOS), UN agencies and missions, and foundations.
About The Role
Are you a creative thinker with the hands‑on skills to bring bold ideas to life across different social platforms? Zinc Network is expanding its talent pool for Social Content Specialists—hybrid content strategists and makers who can turn audience insights and campaign briefs into engaging, platform‑native content, from Stories to GIFs, polls to Reels.
In this role, you\’ll be responsible for turning our big‑picture creative concepts into reality across different social platforms. You\’ll brainstorm content ideas, develop visual styles and tone of voice, and produce high‑quality content across video and static social formats. From writing punchy copy to creating short‑form videos and graphics, you\’ll craft stories that resonate with audiences and drive real‑world impact. This is an opportunity to work on purpose‑driven campaigns that tackle issues of global importance.
Key Responsibilities
- Interpret briefs and recommend content approaches tailored to objectives, platforms (aspect ratios, placements, safe zones), and audience insights.
- Contribute original ideas in brainstorms and project meetings, shaping campaign narratives and social storytelling.
- Design and produce social‑first content across video and static formats, from short‑form videos, animations, and explainers to graphics, carousels, and shareable cards, ensuring all outputs are optimised for various platforms, while staying aligned with campaign goals and brand guidelines.
- Repurpose existing creative into fresh formats, ensuring assets are audience‑relevant, accessible, and platform‑native.
- Tailor all content to the specific requirements of each platform, applying best practices for formats, safe zones, accessibility, and native tone of voice.
- Write clear, impactful on‑screen copy and social captions that enhance engagement.
- Stay up to date with evolving content trends, platform updates, and audience behaviours to keep creative fresh, effective, and relevant.
- Work closely with designers, strategists, researchers, and campaign teams, responding to feedback and iterating on assets to deliver high‑quality final outputs.
Requirements
- Strong eye for design, motion, and narrative, with confidence in presenting ideas.
- Understanding of what drives engagement on Instagram, TikTok, YouTube Shorts, Telegram, and emerging platforms.
- Proven ability to develop social‑first content that is both imaginative and strategic.
- Proficiency in Canva, Adobe Premiere and the Adobe Creative Suite.
- Comfortable in a fast‑paced, collaborative environment with excellent time management.
- Ability to adapt creative approaches to diverse audiences, with awareness of sociopolitical contexts.
Why Zinc?
- Contribute to campaigns that strengthen open societies.
- Scope to innovate and experiment with new ideas and formats.
- Collaborate with international teams and engage audiences around the world.
We are committed to building a diverse and inclusive team and welcome applications from individuals of all backgrounds. We believe that a diversity of perspectives, cultures and experiences strengthens the creativity and relevance of our work.
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Social Content Specialist - Freelance Talent Pool employer: Zinc Network
Contact Detail:
Zinc Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Content Specialist - Freelance Talent Pool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and engage on social media. The more connections we make, the better our chances of landing that dream role.
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best work, especially if it’s relevant to social content. We want to see how you can turn ideas into engaging content that resonates with audiences.
✨Tip Number 3
Stay updated on trends! Follow the latest in social media and content creation. We need to be aware of what’s hot right now to ensure our ideas are fresh and impactful.
✨Tip Number 4
Apply through our website! It’s the best way to get noticed by us. Make sure to tailor your application to showcase how your skills align with our mission at Zinc Network.
We think you need these skills to ace Social Content Specialist - Freelance Talent Pool
Some tips for your application 🫡
Show Your Creative Side: When applying, let your creativity shine through! Use your application to showcase your unique style and approach to content creation. Whether it's a clever headline or an engaging portfolio piece, we want to see how you can bring bold ideas to life.
Tailor Your Application: Make sure to tailor your application to the role. Highlight your experience with social platforms and any relevant projects you've worked on. We love seeing how your skills align with our mission at Zinc Network, so don’t hold back!
Be Authentic: We value authenticity, so be yourself in your application. Share your thoughts on current trends or issues that matter to you. This is your chance to show us your passion for creating impactful content that resonates with audiences.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for our talent pool. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Zinc Network
✨Know Your Platforms
Familiarise yourself with the latest trends and best practices for social media platforms like Instagram, TikTok, and YouTube Shorts. Be ready to discuss how you would tailor content specifically for each platform, showcasing your understanding of audience engagement.
✨Showcase Your Creativity
Prepare a portfolio that highlights your previous work in creating engaging social content. Include examples of videos, graphics, and copy that demonstrate your ability to turn big ideas into impactful stories. This will help you stand out as a creative thinker.
✨Understand the Mission
Research Zinc Network’s mission and recent campaigns. Be prepared to discuss how your skills can contribute to their goal of nurturing open societies and combating disinformation. Showing genuine interest in their work will make a positive impression.
✨Collaborative Mindset
Emphasise your experience working in collaborative environments. Be ready to share examples of how you've successfully worked with designers, strategists, and other team members to iterate on projects. Highlighting your teamwork skills will align well with Zinc's culture.
