Director of Creative and Content

Introducing Zinc Network. For over fifteen years, Zinc Network has been helping governments and businesses navigate the world's most complex challenges using communications, technology, and behavioural science. We work on some of the toughest briefs: protecting children online, strengthening democratic resilience, and championing purpose-driven technologies and organisations. Working in partnership with a global network of media outlets, communities, and influencers, we help clients understand complex issues, design and deliver behavioural interventions, create compelling campaigns, activate trusted grassroots networks, and evaluate impact. We're now building Kora — our AI-powered platform that systematises this expertise into scalable technology, enabling clients to work faster, more impactfully, and more cost-effectively. We're looking for people who want to operate at the intersection of geopolitics, security, and technological disruption, and who are committed to building a safer, more secure world.

About the role. Zinc Network is seeking a Director of Creative and Content to lead the delivery of distinctive, high-quality creative work. The Director of Creative and Content will set and maintain a consistently high bar for ideas, craft, and execution. They will bring extensive experience in a similar creative leadership role, ideally with a focus on behaviour change and government or institutional clients. The role has three distinct but complementary functions.

• As Creative Director: They set and champion the creative vision of the company — leading concept development across campaigns, ensuring all work is strategically sharp, culturally nuanced, and built to drive measurable change at policy and audience level. They will work across highly specific cultural and political contexts, and bring the judgement to translate complex, sensitive briefs into compelling, high-impact work.
• As Director of Content: They lead an established team of accomplished producers and content specialists who own the delivery lifecycle across campaigns, video, digital, and social. Their role is to set the standard, develop the talent, and ensure the function consistently produces work that matches the ambition of the creative vision — while building and leveraging a strong freelance network to scale output when needed.
• As our creative lead on technology and innovation: They drive how AI and emerging tools are embedded across the creative and content function — as a core part of how we work. Central to this is Kora, Zinc's own AI-powered platform, which this person will help shape and champion as a creative tool. In an information environment that is changing fast, we expect this person to be at the forefront of what's possible: using technology to produce work that is precise, adaptive, and delivered at speed.

Across all three, this is a senior leadership role — one that requires strong people management, sound operational judgement, and the ability to drive process and performance across a busy, fast-moving function.

Responsibilities:

• Creative direction: Set and champion a bold creative vision, leading concept development across campaigns to produce work that is original, strategically grounded, and effective in driving behaviour change. Work closely with strategy, media and PR specialists to translate complex briefs — often across highly specific cultural and political contexts — into compelling, multichannel solutions. Use data and audience insight to inform creative decisions, and iterate and optimise work based on performance and feedback. Take ownership of key pitches and high-profile projects, contributing directly to winning new business.
• Content and production: Lead and develop our in-house production and content teams across art direction, copy, video, digital and social, fostering a high-performance, collaborative environment. Build and maintain a strong network of freelance creatives to scale output as needed. Ensure projects are delivered on time and on budget.
• Technology and innovation: Drive the embedding of AI tools and emerging platforms across the creative and content function. Work closely with the Kora product team to shape and champion the platform as a creative tool. Stay at the forefront of cultural, creative, and platform trends, bringing relevant thinking into the business.

Essential requirements:

• Significant experience in a senior creative leadership role, managing multidisciplinary teams and delivering high-quality work.
• Strong portfolio demonstrating high-impact creative across campaigns and content, with a digital- and AI-first approach.
• Experience in the behaviour change space, ideally with government or institutional clients.
• Proven ability to develop creative work across complex, sensitive, or technical subject matter in diverse cultural and political contexts.
• Strong data literacy — able to interpret performance data, respond to it, and drive iterative improvement.
• Experience working with and managing freelance creative and production talent.
• Strong communication and presentation skills, both internally and with clients.

Deadline is 5th May 2026.