At a Glance
- Tasks: Create engaging social content that drives real-world impact on global issues.
- Company: Zinc Network, a leader in tackling complex challenges with creativity and technology.
- Benefits: Flexible freelance role with opportunities to innovate and collaborate globally.
- Other info: Diverse and inclusive environment with room for growth and experimentation.
- Why this job: Join a mission-driven team and make a difference through creative storytelling.
- Qualifications: Strong design skills, social media savvy, and proficiency in Adobe Creative Suite.
The predicted salary is between 30000 - 40000 £ per year.
Introducing Zinc Network. For over fifteen years, Zinc Network has been helping clients navigate complex challenges at the intersection of security, technology, and behaviour change. Working in partnership with a global network of media, communities, and influencers, we help clients understand the most complex issues, design behavioural interventions, create compelling campaigns, activate trusted grassroots networks, and evaluate impact.
We’re now building Kora — our AI‑powered platform that systematises this expertise into scalable technology, making interventions faster and more cost‑effective whilst enabling clients and grassroots partners to design and deliver them independently. The world is becoming increasingly complex — with accelerating technology, evolving security threats, and shifting geopolitical and economic dynamics. That’s where you’ll find Zinc: tackling the trickiest challenges where these forces collide and driving impact on the issues that matter most.
About the role: Are you a creative thinker with the hands‑on skills to bring bold ideas to life across different social platforms? Zinc Network is expanding its talent pool for Social Content Specialists, hybrid content strategists and makers who can turn audience insights and campaign briefs into engaging, platform‑native content, from Stories to GIFs, polls to Reels.
In this role, you’ll be responsible for turning our big‑picture creative concepts into reality across different social platforms. You’ll brainstorm content ideas, develop visual styles and tone of voice, and produce high‑quality content across video and static social formats. From writing punchy copy to creating short‑form videos and graphics, you’ll craft stories that resonate with audiences and drive real‑world impact. This is an opportunity to work on purpose‑driven campaigns that tackle issues of global importance. If you’re versatile, trend‑aware, and thrive at the intersection of content strategy and creativity, we want you in our pool of go‑to specialists.
Key responsibilities:
- Interpret briefs and recommend content approaches tailored to objectives, platforms (aspect ratios, placements, safe zones), and audience insights.
- Contribute original ideas in brainstorms and project meetings, shaping campaign narratives and social storytelling.
- Design and produce social‑first content across video and static formats, from short‑form videos, animations, and explainers to graphics, carousels, and shareable cards, ensuring all outputs are optimised for various platforms, while staying aligned with campaign goals and brand guidelines.
- Repurpose existing creative into fresh formats, ensuring assets are audience‑relevant, accessible, and platform‑native.
- Tailor all content to the specific requirements of each platform, applying best practices for formats, safe zones, accessibility, and native tone of voice.
- Write clear, impactful on‑screen copy and social captions that enhance engagement.
- Stay up to date with evolving content trends, platform updates, and audience behaviours to keep creative fresh, effective and relevant.
- Work closely with designers, strategists, researchers, and campaign teams, responding to feedback and iterating on assets to deliver high‑quality final outputs.
Requirements:
- Strong eye for design, motion, and narrative, with confidence in presenting ideas.
- Understanding of what drives engagement on Instagram, TikTok, YouTube Shorts, Telegram, and emerging platforms.
- Proven ability to develop social‑first content that is both imaginative and strategic.
- Proficiency in Canva, Adobe Premiere and the Adobe Creative Suite.
- Comfortable in a fast‑paced, collaborative environment with excellent time management.
- Ability to adapt creative approaches to diverse audiences, with awareness of sociopolitical contexts.
Why Zinc?
- Contribute to campaigns that strengthen open societies.
- Scope to innovate and experiment with new ideas and formats.
- Collaborate with international teams and contribute to projects that engage audiences around the world.
We are committed to building a diverse and inclusive team and welcome applications from individuals of all backgrounds. We believe that a diversity of perspectives, cultures and experiences strengthens the creativity and relevance of our work.
Social Content Specialist - Freelance Talent Pool in Cardiff employer: Zinc Network
Zinc Network is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals seeking to make a meaningful impact. With a focus on employee growth, we offer ample opportunities for development and advancement within a dynamic team environment. Located in Europe, our commitment to quality outputs and effective partnerships ensures that you will be part of exciting and complex campaigns that drive real change.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Specialist - Freelance Talent Pool in Cardiff
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Social Content Specialist - Freelance Talent Pool in Cardiff
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Zinc Network.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Zinc Network and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Social Content Specialist - Freelance Talent Pool at Zinc Network.
How to prepare for a job interview at Zinc Network
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Zinc Network.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Zinc Network. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Zinc Network.
