At a Glance
- Tasks: Lead organic and AI search strategies for high-value client accounts.
- Company: Join Zinc Digital, a top digital agency and Google Premier Partner.
- Benefits: Enjoy a competitive salary, hybrid working, and 25 days holiday plus your birthday off.
- Other info: Be part of a dynamic team with regular social events and growth opportunities.
- Why this job: Make a real impact in the evolving world of SEO and AI search.
- Qualifications: 4+ years of agency SEO experience and strong analytical skills required.
Are you an experienced agency SEO professional ready to take ownership of organic and AI search strategy across a growing client base? Join Zinc Digital and lead high-value accounts across technical, on-page and off-page SEO, Answer Engine Optimisation and Generative Engine Optimisation.
About Zinc Digital
Zinc is one of Northamptonshire’s most established digital agencies and one of the area’s only Google Premier Partners. As our client base and marketing team continue to grow, we are looking for an experienced SEO Specialist to strengthen our organic and AI search offering.
About the role
Reporting to the Head of Marketing, you will own Zinc’s organic and AI search proposition, from strategy through to delivery. You will personally manage our highest-value and most complex accounts, establish repeatable processes and help colleagues deliver effective, ethical SEO work that follows Google best practice. Your performance will be measured through improvements in search visibility, qualified organic traffic, presence within AI-generated answers and revenue attributable to organic search.
What you'll be doing:
- Develop and deliver long-term organic and AI search strategies, personally leading Zinc’s highest-value and most complex client accounts.
- Manage on-page SEO, including keyword research, search intent, content structure, internal linking and content quality.
- Lead technical SEO across client websites, covering audits, crawlability, indexation, site architecture, schema, Core Web Vitals and migrations.
- Build effective off-page strategies through digital PR, citations, brand mentions, competitor analysis and high-quality link acquisition.
- Improve client visibility across featured snippets, People Also Ask, Google AI Overviews, ChatGPT, Copilot, Claude, Gemini and Perplexity.
- Analyse performance, track organic and AI visibility, produce clear reports and present strategies and results to clients and senior stakeholders.
- Support pitches, train junior colleagues and develop scalable, ethical SEO processes that follow current search-engine guidance.
What you'll need:
- Agency experience is essential due to the pace, account volume and level of client contact involved.
- At least four years’ hands-on agency SEO experience, including direct client contact and independent account management.
- Strong practical experience across on-page, technical and off-page SEO, with the ability to develop and deliver effective strategies.
- Knowledge of Answer Engine and Generative Engine Optimisation, including how brands gain visibility within AI-generated and zero-click results.
- Experience using SEMrush, Google Search Console and CMS platforms, ideally WordPress and Shopify, alongside a GA4 qualification.
- Strong analytical skills with the ability to identify trends, measure performance and turn data into clear actions.
- Excellent organisation, client-management and communication skills, including the ability to explain technical information without unnecessary jargon.
- An up-to-date understanding of Google core updates, changing search behaviour and ethical, guidance-compliant SEO practices.
What we offer:
- £35,000–£40,000 salary plus quarterly bonus structure.
- Hybrid working.
- 25 days’ holiday plus bank holidays, and your birthday off.
- Regular social events.
- The opportunity to shape a growing agency’s organic and AI search proposition.
How to apply for this SEO Specialist role:
If you have the skills and experience required for this position, click “apply” today and check your inbox for an email providing more information on how to tailor your application and provide a cover letter or any supporting documents. You must be authorised to work in the UK. No agencies, please.
This role may also suit candidates with experience as an: SEO Manager, SEO Executive, SEO Account Manager, Technical SEO Specialist, Organic Search Manager, SEO Strategist or SEO Consultant.
SEO Specialist in Little Houghton employer: Zinc Digital
Zinc Digital is a leading digital agency in Northamptonshire, offering a dynamic work environment that fosters creativity and innovation. With a strong focus on employee growth, we provide opportunities for professional development through hands-on experience with high-value clients and the latest SEO strategies. Our hybrid working model, generous holiday allowance, and vibrant team culture make Zinc an exceptional place to advance your career while enjoying a balanced lifestyle.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist in Little Houghton
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Zinc Digital looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like SEO Specialist at Zinc Digital, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace SEO Specialist in Little Houghton
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Zinc Digital, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Zinc Digital and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Zinc Digital
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Zinc Digital might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Zinc Digital.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
