At a Glance
- Tasks: Lead customer retention strategies and optimise subscription performance for a fast-growing health tech brand.
- Company: Join Zima, a dynamic health tech scale-up redefining oral appliance care globally.
- Benefits: Competitive salary, growth-based bonuses, career advancement, and fun team socials.
- Other info: Work in a high-performance environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a rapidly expanding industry with innovative products and a passionate team.
- Qualifications: 4-6+ years in retention roles, strong analytical skills, and experience with subscription platforms.
The predicted salary is between 58500 - 71500 £ per year.
Launched in 2020, Zima is a global market-leading Health Tech scale-up and one of the fastest-growing companies in the UK. We are aggressively disrupting a stagnant multibillion pound global industry by merging cutting edge product innovation with world class performance marketing. Our hero product, the Dental Pod, has fundamentally redefined oral appliance care for over a million customers across 40+ countries. We foster a dynamic, ambitious culture, and we’re looking for a passionate individual ready to take ownership as a Retention Lead.
Why This Opportunity is Exciting:
- Commercial Ownership: Own the subscription model at a rapid growth, global DTC brand, including the growth and retention strategies and the underlying economics.
- Proven model, untapped potential: The Dental Pod and tablets replicate the best-in‑class D2C razor blade model: hardware that drives recurring consumable revenue.
- Category leader in a growing market: Zima is already the global market leader in oral appliance care, a category that is expanding fast.
- New products, new opportunities: Zima has an active product development roadmap. You’ll work closely with the product team to integrate new launches into retention strategy, shaping how they land with the existing customer base.
- Innovative Environment: Collaborate with a fast‑thinking, high performance team that values creativity and initiative.
About the role:
As the Retention Lead at Zima, you’ll be driving business‑wide customer LTV, building long‑term value from the first touchpoint.
Key Responsibilities:
- Own subscription model performance and strategies: Build a test‑and‑learn framework with clear reporting and iteration cycles to continuously reduce churn and grow ARR.
- Performance Analytics: Analyse performance metrics to continuously seek opportunities and insights to identify growth strategies.
- Lead and drive broader retention strategies: Work with the website and CRM teams to optimise returning customer conversion and lifecycle flows.
- Product: Work closely with the product team to launch new products and feed back with opportunities and performance insights for further product development.
- Seasonal & BAU Offer Execution: Strategise compelling offers that effectively re‑acquire and retain customers throughout the year.
- Market Research & Analysis: Gather market research and customer feedback to identify new opportunities for growth.
- Brand loyalty: Build loyalty and advocacy programmes that reward long‑term subscribers and drive referral, retention and brand loyalty.
- Reporting & Insights: Provide actionable insights and detailed reporting to senior leadership, guiding strategic decision‑making.
About You:
You are an exceptional individual who:
- Thrives in a fast paced, high pressure environment.
- Has a considered, logical and strategic approach to problems.
- Is results‑focused.
- Is proactive and self‑motivated, spots opportunities, makes decisions and proposes innovative solutions.
- Is genuinely curious about customer behaviour: why people commit, why they leave, and what actually changes outcomes versus what just looks good on a dashboard.
- Embraces the opportunity to work on tasks beyond your experience level, continuously seeking growth and development.
- Excited by working in a dynamic, high performance team.
- Possesses a strong drive for success and career advancement.
Required Skills and Experience:
- 4-6+ years of experience in a retention‑focused role in consumer product business.
- Experience with Loop, Recharge, Skio, or a comparable subscription management platform.
- Experience with Klaviyo, Braze, or similar email/SMS tools.
- Proven ability to analyse data and translate insights into strategic actions.
- Excellent writing and communication skills.
- Organised and a strategic thinker with strong planning abilities.
- Naturally creative with an ability to think outside the box.
- Excellent academic track record.
Additional Preferred Skills:
- Experience with Shopify and related ecommerce tools such as Lifetimely, PostPilot and Fondue.
- Experience working with a subscription‑focused business model.
- Experience working in small, high‑performance teams.
- Background in health tech.
- Experience with digital marketing platforms.
Location: In office (London) or Hybrid.
Salary: Competitive salary plus a growth‑based bonus scheme.
High‑value growth‑based incentives Opportunities for highly accelerated career paths Weekly socials with different activities and experiences to get involved in Monthly Barry's Bootcamp passes Direct access to senior leadership Cycle to Work scheme
This is Zima: The oral appliance industry is rapidly expanding, yet it’s still dominated by large, slow moving conglomerates. At Zima, we’ve seized the opportunity to innovate and leverage modern marketing and distribution channels to become industry leaders. With our ambitious product development roadmap and market leading products, we’re not just following the future of the space - we’re actively shaping it.
Over 1 million customers Proven physical retail (find us in Boots!) Sold in 40+ countries One of the fastest growing companies in the UK Team culture: high performance, collaborative and ambitious
Retention Lead employer: Zima Dental
Zima Dental is an exceptional employer that prioritises employee growth and development, offering rapid career progression and significant ownership from day one. With a collaborative work culture that encourages innovation and problem-solving, you'll gain invaluable experience across the entire supply chain while working closely with senior leadership in a fast-paced environment. Located in a dynamic industry, Zima Dental provides a unique opportunity to make a meaningful impact on projects that drive the business forward.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zima Dental and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zima Dental are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zima Dental on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zima Dental. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retention Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zima Dental. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zima Dental:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zima Dental’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zima Dental
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zima Dental will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zima Dental, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
