At a Glance
- Tasks: Lead growth marketing strategies and optimise paid media performance across multiple channels.
- Company: Join Zima Dental, a fast-growing health tech scale-up in London.
- Benefits: Enjoy competitive salary, flexible hours, and a growth-based bonus up to 30%.
- Other info: Work in a vibrant office near Shoreditch with monthly team socials and wellness perks.
- Why this job: Make a real impact in a dynamic team while accelerating your career.
- Qualifications: 3-5+ years in growth marketing with experience in paid media and project management.
The predicted salary is between 63000 - 77000 £ per year.
- Growth Lead - Join One of the UK's Fastest Growing Scale-ups
- About Zima Dental
Launched in 2020, Zima is a market-leading Health Tech scale-up and one of the fastest growing companies in the UK.
We are disrupting a stagnant multi-billion pound global industry by merging cutting edge product innovation with world class performance marketing.
Our hero product, the Dental Pod, has redefined oral appliance care for over a million customers across 40+ countries.
We're a dynamic and ambitious team of around 20-30 in London, small enough that your work shows up in the numbers every week, while growing quickly enough to create new opportunities for real ownership and progression.
We're looking for a passionate individual ready to fast-track their career as a Growth Lead, managing paid marketing processes, strategy and results.
About the Role
Paid social is our primary growth engine, with eight figures of spend behind it, and we're scaling quickly across more products, markets and languages.
As we grow, we need a stronger system connecting media performance with the creative we produce.
You'll own that system: turning performance insight into better creative output, creating tighter feedback loops between media buying and content, and scaling the processes that consistently produce winning creative across Meta, You Tube and Tik Tok.
You'll be accountable for the results, and because paid social drives most of our growth, your work will show up directly in the company's numbers.
You'll lead across performance marketing and content, with visibility into both and the scope to shape how the function operates as it scales.
What You'll Do
- Own every stage of the processes that drive paid media performance, from ideation through to scaling winners.
- Provide actionable strategy for the content team, guiding on strategies and new opportunities to improve quality and quantity of output.
- Paid marketing performance
- Analyse campaign ad performance data to identify what's working, diagnose what isn't, and recommend clear next steps.
- Act as the intersection between ad performance and creative strategy, making sure insight flows both ways.
- Cross-Channel & Multi-Market Scaling
- Take responsibility for how content gets organised, adapted and produced across different channels, markets and languages.
- Own the creative strategies and processes for launching new products, offers and campaigns.
- External Content Management
- Help coordinate content strategies with creators and dental experts to maximise external creative opportunities.
- Manage our partnered creative agencies' output, cross-sharing learnings and nurturing their creative strategies to drive overall results.
- Bridge the gap between paid media performance and on-site experience, making sure what we learn from ad performance informs website strategy.
- Drive incremental returns from diversifying our funnel using creative, offers and landing pages.
What We're Looking For
About You
You are an exceptional individual who
- Thrives in a fast paced, high pressure environment.
- A natural process-builder, obsessed with driving results whilst building processes to facilitate repeatability.
- Has a considered, logical and strategic approach to problems.
- Is proactive and self-motivated, with the confidence to make decisions and propose innovative solutions.
- Excited by working in a dynamic, high performance team.
- Possesses a strong drive for success and career advancement.
Must have
- 3-5+ years in a DTC business or agency, in growth, performance marketing, marketing operations, project management or a closely related role
- Some experience with paid marketing, particularly Meta Ads, ideally including hands‑on media buying, creative testing, and analysis.
- Project management or operational experience.
For example experience using Click Up (or similar project management tools) to keep fast-moving work visible, organised and on track.
- Comfortable with data. You can work in a spreadsheet, read a dashboard, and make decisions from numbers.
- Experience building or improving structured processes (testing frameworks, reporting cadences, creative workflows) in a fast-moving environment.
- Commercial awareness. You understand how acquisition costs, customer value, and marketing efficiency connect to broader business performance.
Nice to have
- Some comfort with creative - ability to assess an ad, write a hook, or shape a brief.
- Experience with tools like Motion, Triple Whale or Northbeam to spot patterns and guide decisions.
- You are comfortable navigating Meta, Tik Tok and You Tube Ads Management platforms.
- A growth-based bonus of up to30% of salary, rewarding your contribution to Zima's success
- 28 days' annual leave plus bank holidays, and flexible working hours
- Pension with up to 5% employer match
- Vitality private health, dental and mental health cover
- Contribution towards an Invisalign treatment
- Two company-funded exercise classes a month, including Barry's Bootcamp, Padel and Pilates
- Central London office in Old Street, close to the City and Shoreditch, with access to a members' club shared space
- Monthly team socials, with a different team organising something new each month
- Five free Zima products a year, for you or to give away
- Cycle to Work scheme
- Real progression: as Zima grows, so does your scope and responsibility
Ready to Elevate Your Career?
We are eager to welcome new team members who are passionate about making a significant impact and accelerating their career growth.
If this sounds like you, we’d love to hear from you!
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Growth Marketing Lead in London employer: Zima Dental
Zima Dental is an exceptional employer that fosters a dynamic and supportive work culture, perfect for those looking to make a significant impact in the dental industry. With a focus on employee growth, we offer comprehensive training and development opportunities, ensuring you thrive in your role as a Dental Channel Growth Lead. Located in a vibrant area, our team enjoys a collaborative environment that encourages innovation and rewards success.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zima Dental and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zima Dental are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zima Dental on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zima Dental. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zima Dental. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zima Dental:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zima Dental’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zima Dental
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zima Dental will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zima Dental, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
