Launched in 2020, Zima is a global market-leading health tech scale-up and one of the fastest-growing companies in the UK. We are disrupting a stagnant multibillion-pound global industry by merging cutting-edge product innovation with world-class performance marketing. Our hero product, the Dental Pod, has redefined oral appliance care for over a million customers across 40+ countries.
The role
You'll help run our direct-to-dentist (DTD) channel - the wholesale side of the business that supplies dental practices directly, rather than selling to their patients.
We're looking for someone who already knows dentistry. That might be from inside a practice - treatment coordinator, practice manager, dental nurse, receptionist - or from the commercial side, selling into practices for a dental supplier, lab, aligner brand or device manufacturer. Either route works. What matters is that you can pick up the phone to a principal dentist or practice manager and sound like someone who understands their day.
It's a hands-on, operational role with real commercial ownership. You'll learn the whole channel rather than one slice of it, and there's a clear, fast path into account management, DSO or international distribution as the team grows.
Who we're looking for
- 1–5 years in dentistry. Either practice-side (treatment coordination, practice management, nursing, front desk, TCO) or dental B2B (supplier, lab, aligner, ortho or device sales, account management or sales ops).
- Comfortable holding a credible clinical-adjacent conversation with a dentist, orthodontist or practice manager, you know what a retainer handover looks like, why aligner patients ask about staining, and how a practice actually buys.
- Comfortable picking up the phone, including to cold leads.
- Genuinely organised: you can run a billing tracker and a CRM at once without being chased.
- Comfortable with numbers and detail - invoices, reconciliations, data hygiene and reporting don't put you off.
- Commercially curious. You want to learn the machinery behind the channel, not just work a list.
- Humble and hungry, and happy doing the unglamorous volume work in a team of experienced winners.
Nice to have
- Experience selling or recommending a physical product to patients chairside.
- Exposure to orthodontics, aligners, retainers, sleep appliances or prosthodontics.
- Multi-site, corporate or DSO experience.
- Familiarity with Shopify B2B, Attio or HubSpot, Klaviyo, ClickUp or Stripe.
- A second language relevant to our EU markets (German, Spanish, French).
Coming from a practice?
You already do most of this. You've explained a product to a nervous patient, chased a lab, managed stock, kept a diary full and handled the awkward money conversation. This role is that skill set pointed at a commercial channel, and we'll teach you the rest.
What you'll do
New business and conversion
- Work inbound leads: qualify, call, book demos, convert to first paid order.
- Improve conversion rates for new accounts.
- Onboard new wholesale accounts: verification, portal walkthrough, first-order support.
- Run a post-purchase onboarding call around four weeks after first order - answer questions and set accounts up for a strong start.
- Keep the leads register clean and current: every lead has a next action and an owner.
Existing base and retention
- Work the high-volume end of the customer tail: reorder prompts, lapsed-account reactivation, small-account queries.
- Trace new contact details for high-risk and churned practices, re-engage by phone and email, and update the CRM.
- Spot growing accounts and multi-site potential.
- Set up customer subscriptions.
Commercial operations and finance admin
- Generate Stripe invoices and support billing.
- Track purchase orders, chase overdue invoices and reconcile payments.
- Keep stock and website information aligned and up to date.
- Own general paperwork: supplier forms, applications and awards submissions.
Marketing, reporting and projects
- Prepare data for monthly business reviews across DSO, distributor and new-vs-returning views.
- Support email marketing: brief and build campaigns in Klaviyo, and keep the marketing calendar current.
- Support wider business development: distributor research, DSO seeding and activations, industry events and follow-up.
- Run post-mortems on dead leads - find alternate contacts and send short "why did you drop off" surveys.
- Pick up general and unassigned queries in the shared inbox, and support the CS process where an extra pair of hands creates leverage.
What success looks like in six months
- Improved approved-account to first-order conversion rate.
- Faster time from enquiry to first paid order.
- Reorder rate held or improved across the long tail.
- Fluent in our CRM, with data you'd be happy for anyone to open.
- Billing and PO tracking running cleanly, with few overdue invoices slipping through.
- MBR and campaign support delivered reliably every cycle.
What we offer
- Competitive salary and a growth-based bonus scheme.
- High-value growth-based incentives.
- Highly accelerated career paths.
- Weekly socials with different activities and experiences.
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