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For Companies At a Glance
- Tasks: Lead product marketing strategy and drive cross-functional teams for impactful launches.
- Company: Join Zilch, a fast-growing payment tech company revolutionising how we pay.
- Benefits: Enjoy competitive pay, private medical insurance, and flexible working options.
- Why this job: Shape the future of financial services and make a real difference for millions.
- Qualifications: Experience in product marketing and strong analytical skills required.
- Other info: Be part of a dynamic team with exciting growth plans and career opportunities.
The predicted salary is between 80000 - 100000 £ per year.
Zilch is a payment tech company on a mission to create the most empowering way to pay for anything, anywhere. Combining the best of debit, credit and savings, we give our customers the option to earn instant cashback or spread the cost of pricier purchases, completely interest free and with no late fees. We started in 2018 with a small team and a big dream - to make credit accessible to all. Since then, we’ve achieved double unicorn status and taken on more than 5 million customers. There are some exciting projects coming up and we’ve got big growth plans.
About the Role
We’re searching for an exceptional Product Marketing Director to define, elevate and champion the cross-functional go-to-market strategy behind Zilch’s most innovative product experiences. Reporting to our VP of Growth Marketing, you’ll drive cross-functional teams to deliver against product adoption, utilisation & retention KPIs, and relevant commercial outcomes. You’ll lead the charge on high-profile launches and continuous optimisation, shaping how millions of customers discover, understand and fall in love with our products.
Bringing together marketing, product, data, finance and risk stakeholders, you will drive Zilch’s approach to customer segmentation, messaging, product positioning and incentivisation, resulting in a unified, compelling and highly intuitive customer experience that drives lifetime value & customer evangelism. We’re looking for an industry-defining individual who is equally happy defining top-level strategy & leading cross-functional teams, as well as being hands-on in the detail, bringing together data-driven rigour and customer-first thinking.
Day to Day Responsibilities:
- Own and articulate the product marketing vision and strategy that spans all product & marketing customer touchpoints, inspiring cross-functional teams around a clear, compelling narrative.
- Develop the product value proposition architecture alongside product & marketing leadership, leveraging analytical and strategic skills to define positioning across the customer lifecycle.
- Continuously monitor and evaluate competitor launches and market shifts to understand opportunities and risks, distilling insights into actionable recommendations that shape long-term product and commercial strategy.
- Drive cross-functional teams to deliver against product adoption, utilisation & retention KPIs, and relevant commercial outcomes.
- Lead end-to-end GTM strategy and execution for new product features and experiences, collating input from respective functional leads (marketing, product & data stakeholders) to deliver high-impact launches aligned to business priorities.
- Establish and manage strong cross-functional teams around shared objectives, facilitating discussions to ensure launches are cohesive, high-impact, customer-centric.
- Oversee continuous optimisation initiatives to drive measurable improvements in adoption, usage frequency and retention across both new and established products, that drive improved commercial outcomes.
- Translate performance signals and complex data into clear commercial insights and recommendations that inform strategic decision-making.
- Implement scalable, repeatable GTM and optimisation frameworks that accelerate speed-to-impact, improve execution quality, and enable sustained performance across future launches.
- Develop a deep, expert-level understanding of customers' motivations, behaviours, friction points and unmet needs, combining both quantitative and qualitative insights to inform customer segmentation strategy throughout the entire lifecycle.
- Ensure insights directly shape product relevance, value propositions and messaging, driving decisions that align with broader business and strategic objectives.
- Working with Marketing & Product leadership, build a data-led approach to optimise the messaging hierarchy for priority customer segments, to communicate the right message, at the right time, in the right location, to the right customer, that maximises commercial outcomes.
- Ensure customer journeys are unified across all marketing & product touch points for a seamless customer experience.
- Act as the strategic glue between product, marketing and commercial teams, ensuring alignment and championing a customer-led mindset.
- Collaborate with marketing, product, design, engineering, data, finance, sales and risk, to align objectives and initiatives which deliver customer and merchant outcomes that drive business growth.
What we’re Looking for:
- Proven experience in product marketing within complex, consumer-facing businesses, ideally with multi-feature or multi-product environments.
- Deep expertise in data-driven customer segmentation, product positioning, messaging and incentivisation strategies, applied to inform product and commercial decision-making.
- A proactive, inquisitive and commercially-savvy problem solver, using data-driven insights to guide strategic decisions in ambiguous situations.
- Exceptional communication skills to simplify complex or highly technical topics and influence senior stakeholders.
- High proficiency with analytical and productivity tools including Microsoft Office and Looker Studio (with hands-on Looker Explore experience), using data to inform strategic recommendations and measure outcomes.
- Demonstrated leadership ability - experienced in coaching, inspiring and elevating cross-functional teams.
- Desirable: Experience in consumer financial services; SQL to dive beyond Looker Explore to analyse complex datasets and inform strategic insights.
Benefits:
- Permanent employees enjoy access to our Share Options Scheme.
- 5% back on in-app purchases.
- £200 for WFH Setup.
- Private Medical Insurance including GP consultations (video, telephone or face-to-face), prescribed medication, in-patient, day-patient and out-patient care, mental health support, physiotherapy, advanced cancer cover.
- Employee Assistance Programme including unlimited mental health sessions, 24/7 remote GP & physiotherapy, 24/7 helpline for emotional & practical support.
- Savings & discounts on everyday shopping.
- 1:1 personalised well-being consultations.
- Enhanced maternity, paternity, adoption and shared parental leave.
- Professional Qualifications and Memberships.
- Learning Suite for e-courses and Internal Training Programmes.
- FCA & Regulatory training.
- Hybrid Working and Casual dress code.
Product Marketing Director - Growth & GTM Leader employer: Zilch
Contact Detail:
Zilch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director - Growth & GTM Leader
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Zilch. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing Zilch inside out. Understand their products, values, and recent news. This shows you're genuinely interested and ready to contribute to their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Director. Highlight your data-driven approach and customer-first mindset to impress the interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Zilch team.
We think you need these skills to ace Product Marketing Director - Growth & GTM Leader
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining Zilch and making a difference in the payment tech space.
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Director role. Highlight your relevant experience and skills that align with the job description. We love seeing how your background fits into our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Be specific about your achievements and how they relate to the responsibilities outlined in the job description. We want to hear your story!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved.
How to prepare for a job interview at Zilch
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Zilch's products and services. Familiarise yourself with their unique selling points, customer benefits, and how they stand out in the payment tech market. This will help you articulate your vision for product marketing and demonstrate your passion for the role.
✨Showcase Your Data-Driven Mindset
Since the role requires a strong focus on data-driven insights, be prepared to discuss how you've used data in previous roles to inform product positioning and marketing strategies. Bring examples of how you've analysed customer behaviour and market trends to drive successful outcomes.
✨Prepare for Cross-Functional Collaboration
Zilch values teamwork across various departments. Think of examples where you've successfully led cross-functional teams or collaborated with different stakeholders. Highlight your ability to align diverse teams around shared objectives and how this has driven business impact in your past experiences.
✨Craft a Compelling Go-To-Market Strategy
Be ready to discuss your approach to developing and executing go-to-market strategies. Prepare a brief outline of a GTM plan for a hypothetical new feature at Zilch, considering customer segmentation, messaging, and launch execution. This will showcase your strategic thinking and hands-on experience in product marketing.