At a Glance
- Tasks: Drive user growth through innovative performance marketing strategies and collaborate with a dynamic team.
- Company: Join Zilch, a fast-growing payment tech company on a mission to empower customers.
- Benefits: Enjoy competitive pay, health perks, remote work options, and professional development opportunities.
- Other info: Work in a hybrid environment with a casual dress code and fun workplace socials.
- Why this job: Be part of an exciting journey in a double unicorn company with big growth plans.
- Qualifications: Experience in performance marketing, especially with social media and app advertising.
The predicted salary is between 60000 - 80000 £ per year.
Who we are: Zilch is a payment tech company on a mission to create the most empowering way to pay for anything, anywhere. Combining the best of debit, credit and savings, we give our customers the option to earn instant cashback or spread the cost of pricier purchases, completely interest free and with no late fees. We started in 2018 with a small team and a big dream - to make credit accessible to all. Since then, we've achieved double unicorn status and taken on more than 5 million customers. There are some exciting projects coming up and we’ve got big growth plans.
The Role: The role reports to the Director of Performance Marketing and is responsible for driving incremental profitable user & transactional value (Gross Merchandise Value) growth via Performance Marketing channels, working collaboratively with the wider cross functional Growth team.
Day to Day Responsibilities:
- Contribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search & Programmatic advertising channels and landing page optimisation, to drive profitable incremental user acquisition & retention, supporting the Director of Performance Marketing.
- Own Performance Marketing targets & budgets for acquisition & retention, working closely with senior Marketing, Growth & Finance leadership on forecasting, planning & optimisation.
- Proactively identify growth opportunities in existing & new channels, propose new initiatives to test, run experiments across creative, media buying and signals, report on outcomes and provide recommendations/iterative improvements.
- Own Paid Social creative strategy and analysis, working closely with the in-house design team and external video agency to produce high-performing ads.
- Hands on campaign planning, execution, optimisation & reporting.
- Keep on top of latest performance marketing trends & tools to improve efficiency and impact of performance marketing, and wider marketing & design team.
- Cross functional collaboration with wider marketing & design function, as well as data, product, engineering, sales, finance & risk teams to improve outcomes for customers, merchants & Zilch.
We're Looking for:
- Proven performance marketer who is both strategic & hands on, ideally in rapidly growing scale up environments with experience of managing multi-million pound annual budgets.
- Significant Paid Social & Paid App advertising experience, especially with creative optimisation.
- Experience in landing page & customer journey optimisation to ensure users have cohesive experience and ultimately improve acquisition conversion rates.
- Proactive, user-centric, commercially astute and data-driven approach to problem solving & identification of opportunities.
- Experience with different experimentation / measurement techniques & tools in performance marketing to understand incremental impact of activity & spend.
- Exceptional communication & stakeholder management, with the ability to summarise deeply technical & analytical topics to more strategic & commercial stakeholders.
- Specific required platform experience: Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, Appsflyer.
- Productivity tools: Microsoft Office suite.
- Desirable but not essential: Programmatic (Display & Video) and / or fintech industry experience, use of AI to improve performance marketing workflows and performance.
Benefits:
- Compensation & Savings: Pension scheme, Death in Service scheme, Income Protection, Permanent employees enjoy access to our Share Options Scheme, 5% back on in-app purchases, £200 for WFH Setup.
- Health & Wellbeing: Private Medical Insurance including GP consultations, Prescribed medication, In-patient, day-patient and out-patient care, Mental health support, Optical, dental & audiological cover, Physiotherapy, Advanced cancer cover, Menopause support, Employee Assistance Programme.
- Family Friendly Policies: Enhanced maternity pay, Enhanced paternity pay, Enhanced adoption pay, Enhanced shared parental leave.
- Learning & Development: Professional Qualifications, Professional Memberships, Learning Suite for e-courses, Internal Training Programmes, FCA & Regulatory training.
- Workplace Perks: Hybrid working, Casual dress code, Workplace socials, Healthy snacks.
Performance Marketing Lead in London employer: Zilch
Zilch is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the fintech space. With a strong focus on employee well-being, Zilch offers comprehensive benefits including private medical insurance, generous family leave policies, and a commitment to professional development through various training programmes. Located in a vibrant environment, employees enjoy a hybrid working model, casual dress code, and regular workplace socials, making it an ideal place for growth and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zilch and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zilch are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zilch on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zilch. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zilch. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zilch:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zilch’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zilch
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zilch will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zilch, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
